Utkarsh Pandey

Business Development Manager

Bengaluru, Karnataka, India8 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Generated over $2 million in additional revenue through events.
Successfully expanded into Bangladesh, Nepal, and Latin America.
Integrated AI to significantly reduce turnaround times.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in Fintech and Marketing strategies.

Contact

Skills

Core Skills

Growth MarketingLead GenerationEvent ManagementContent StrategyOperations ManagementMarketing StrategyClient Relationship Management

Other Skills

Oral CommunicationMarketing ProgramsSocial Media MarketingCampaign ManagementMarket ResearchAnalyticsPerformance MarketingInternal CommunicationsAffiliate MarketingIntegrated MarketingCorporate CommunicationsCollateralInfluencer MarketingEvent PlanningCustomer Engagement

About

With eight years of experience in B2C and B2B marketing, I specialize in driving performance marketing strategies, market expansion, and lead generation. As Team Lead, Growth Marketing at MPOWER Financing, I focus on creating impactful campaigns that enable the company to expand into new markets, including Bangladesh, Nepal, and Latin America. My efforts in lead generation have improved pipeline efficiency, while influencer and affiliate marketing strategies have strengthened brand presence. Previously, I contributed to generating over $2 million in additional revenue by executing offline events and boosting customer engagement through innovative content strategies. By integrating AI into operational workflows, our team reduced turnaround times significantly, enhancing efficiency. Passionate about crafting strategies that connect products with audiences, I thrive on collaboration, creativity, and delivering measurable results.

Experience

8 yrs 1 mo

Total Experience

1 yr 6 mos

Average Tenure

4 yrs 3 mos

Current Experience

Mpower financing

2 roles

Team Lead - Growth Marketing

Promoted

Oct 2024 – Jan 2026 · 1 yr 3 mos · Hybrid

Driving performance marketing strategies for new markets through Meta, LinkedIn and Google and generating $10 million in revenue
Expansion to new markets like Bangladesh, Nepal and Latin America by developing social media presence and running awareness campaigns through agencies
Executed comprehensive lead generation strategies, improving lead pipeline efficiency
Spearheading influencer and affiliate marketing strategies for the company

Growth MarketingLead Generation

Senior Growth Marketing Analyst

Jan 2022 – Sep 2024 · 2 yrs 8 mos · Hybrid

Achieved over US$2 million in additional revenue through the strategic execution of offline events
Overseeing end-to-end creative process from copy creation to design for digital ads. Also managing stakeholders across the product to engineering teams for constant website development
Boosted engagement and brand recognition through innovative content strategies, increasing customer loyalty by 25%
Reduced 2 months TAT to 1 week by integrating AI on one of the existing project

Oral CommunicationInternal CommunicationsAffiliate MarketingIntegrated MarketingCorporate CommunicationsCollateral+5

Freelance

Business Consultant

Feb 2022 – Present · 4 yrs 3 mos · Bengaluru · Remote

Oral CommunicationMarketing ProgramsContent Strategy

Qs i∙gauge

Marketing Specialist

Aug 2020 – Dec 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

Led SEO, organic media and branding projects with the agency to drive business growth with the sales team.
Created and managed multiple virtual events with 12 university partners across India.
Developed and implemented strategies to optimize the onboarding process for QS I-GAUGE projects.
Ensured brand consistency across all marketing materials and communication channels.
Developed creative briefs and multi-channel strategies to enhance marketing effectiveness.

Oral CommunicationInternal CommunicationsIntegrated MarketingCorporate CommunicationsCollateralMarketing Programs+6

Godrej & boyce mfg. co. ltd.

Product Intern

May 2019 – Jul 2019 · 2 mos · Mumbai, Maharashtra, India · On-site

Worked on analyzing the door accessories market within Mumbai and designed go-to marketing and pricing strategies for product launches

Oral CommunicationInternal CommunicationsCorporate CommunicationsMarketing Programs

Good host spaces pvt. ltd.

Marketing & Communications Intern

Feb 2019 – Apr 2019 · 2 mos · Jaipur Area, India · Hybrid

Worked as an official representative to be the liaison between the office and the student body
Generated creative content for product and service promotions for both ATL and BTL activities

Oral CommunicationCollateralMarketing ProgramsMulti-Channel Marketing

Kotak mahindra general insurance co. ltd.

Sales Intern

Dec 2018 – Jan 2019 · 1 mo · Lucknow Area, India · On-site

Worked on establishing data processes for efficient sales

Oral Communication

Delhi school of internet marketing

Client Relationship Manager

Oct 2017 – Jun 2018 · 8 mos · Gurgaon, India · On-site

Developed new business opportunities and acquired clients
Managed client engagements at both B2B and B2C levels, meeting monthly sales targets of INR15 Lakhs
Led client presentations and negotiations, ensuring legal compliance and targeted marketing campaigns
Collaborated closely with sales teams to align marketing efforts with revenue goals and support the sales cycle

Oral CommunicationData AnalysisBusiness Relationship ManagementClient Services ManagementSalesClient Relationship Management

Futured

Associate Marketing Analyst

Feb 2017 – Sep 2017 · 7 mos · New Delhi Area, India · On-site

Developed tailored campaigns and programs for clients, focusing on relevance and impact
Oversaw social media channels and content schedules for clients, ensuring consistent and engaging content
Provided leadership and guidance to client teams, ensuring successful project delivery
Planned and executed events from start to finish, boosting channel pipeline growth and engaging the
community

Oral CommunicationInternal CommunicationsCorporate CommunicationsEvent PlanningCollateralContent Management+3

Aiesec polska

National Head - Talent Sourcing (AIESEC in Poland)

Jun 2016 – Sep 2016 · 3 mos · Warsawa, Poland.

Managing corporate internship as a product across 16 cities in Poland.
Monitoring & analyzing monthly sales target within the network.
Managing a team of 16 city heads.
Working on the B2C marketing strategies in order to ensure stronger outreach of the internship opportunities within the country.
Creating recruitment strategies and processes for recent graduates & professionals to avail the internship opportunities.
Understanding the prospective internship opportunities and presenting the right mix of it from the countries within European, Latin American & Asia Pacific countries.
Relationship management with the existing university partners and up-selling to meet the demand.

Oral CommunicationInternal CommunicationsCorporate CommunicationsCollateral

Aiesec in georgia

National Head - Operations | Social Sector (AIESEC in Georgia)

Jul 2015 – Jun 2016 · 11 mos · Tbilisi, Georgia.

Manage social sector internships across 4 offices in 3 cities.
Key responsibilities included: Product development, Market Assessment, Project Management, Strategies & Operations management.
Managing local offices to become financially profitable in the function. By the end, all the offices were financially profitable.
Manage and facilitate projects on more than ten different social issues ranging from education, environment to entrepreneurship.
Create Information Management Standards to enable better Impact Recording & Management.
Create Cluster Specific processes & strategies, HR Structures, Finance Structures to support different levels of offices based on their organizational scale.
Key account management and evolving the nature of partnership.
Establish processes to improve brand quality & Customer experience management and in-depth analysis of customer requirements.
Responsible for business development, network communication and maintaining external collaborations for the program as well as international relations management with over 50 countries.

Oral CommunicationInternal CommunicationsCorporate CommunicationsCollateral