Utsav Chopra

CEO

Copenhagen, Capital Region, Denmark11 yrs 9 mos experience

Highly StableAI Enabled

Key Highlights

Over 8 years of experience in product marketing and growth hacking.
Achieved 102% YoY increase in inbound leads.
Led a team of 7 product marketers in a fast-paced startup.

Stackforce AI infers this person is a SaaS growth marketing expert with a strong focus on SEO and lead generation.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyGrowth MarketingLead GenerationWeb DesignSeoMarketing ManagementDigital Marketing

Other Skills

AdvertisingAffiliate MarketingAhrefsArtificial Intelligence (AI)Audience SegmentationB2B Lead GenerationB2B softwareBloggingBusiness AnalysisBusiness-to-Business (B2B)Campaign StrategiesCascading Style Sheets (CSS)Competitor AnalysisContent Management Systems (CMS)Content Marketing

About

I am a product marketing manager and a SaaS growth hacker with over 8 years of experience in digital marketing, lead generation, and SEO. I currently work at Uniqkey A/S, a Danish security startup that provides innovative password management and authentication solutions. I aim to help Uniqkey A/S grow its customer base, brand awareness, and revenue by implementing effective marketing strategies and campaigns. I lead a team of 7 product marketers and oversee all SEO, PPC, marketing automation, and ABM aspects. I use my SEO expertise to increase sales organically, and I create sales funnels to drive conversions and retention. Additionally, I am passionate about learning new digital tools and technologies and sharing my knowledge and insights with others.

Experience

11 yrs 9 mos

Total Experience

5 yrs 1 mo

Average Tenure

3 yrs 7 mos

Current Experience

Uniqkey

2 roles

Head of Product Marketing

Promoted

Nov 2024 – Present · 1 yr 7 mos

Collaborated with CMO and Founder to develop and execute product marketing strategies for Uniqkey in the European region.
Led cross-functional teams to increase product awareness and drive sales growth.
Implemented data-driven marketing campaigns to target key customer segments and optimize ROI.

Product MarketingMarketing StrategiesSales GrowthMarketing Strategy

Product Marketing Manager

Nov 2022 – Nov 2024 · 2 yrs

Currently helping this B2B cybersecurity startup with Lead Acquisition, Growth Marketing and Product Marketing. Reporting and working directly with the CMO.
~102% YoY increase in Inbound Leads
Own 15+ channels to improve the brand presence and acquire leads
Helped generate over 700k impressions in 6 months on the company's blog through my organic content marketing strategy.
Managing the entire growth operation and life-cycle marketing directly with the CMO.
Handling a huge team of outsourced partners.
Driving growth initiatives to test new channels for leads and brand awareness.
Initiated and completed the website revamping project with a focus on improving the conversion rate.
Own 3+ unique websites to drive intent traffic which brings in ~3k-5k high intent traffic additional per month.
Driving review campaigns and managing software directory listing to bring in high-intent leads (G2, Gartner, Capterra, SourceForge, Getapp, ProductHunt and more - which I cannot publically reveal here)

Lead AcquisitionGrowth MarketingContent MarketingWebsite RevampingLead Generation

Flytbase

3 roles

Product Marketing Lead

Promoted

Sep 2020 – Nov 2024 · 4 yrs 2 mos

Helped FlytBase grow leads by 450% within a Year.
Led overall SEO, PPC campaign, Marketing Automation, and B2B Lead Generation activities.
Helped company improve website and marketing communication with Data-driven UX approach.
Implemented ABM strategies.
Led team of 7 responsible for entire product marketing activities.

SEOPPC CampaignsB2B Lead GenerationGrowth Marketing

Senior Growth Marketing Manager | SaaS B2B Marketer

Mar 2019 – Sep 2022 · 3 yrs 6 mos

Marketing & Lead Generation -
Actively Involved in building marketing plans for new and upcoming products and help the marketing team to select the right channel for promotions.
Perform in-depth competitor analysis using tools like Google DORKS, Ahrefs, SEMrush, Similarweb, Hunter, & Zoominfo.
Independently apply On-Page/Technical SEO techniques to keep websites free from basic SEO errors & enhancing user experience.
Perform intensive keyword research for websites, PDFs & WhitePapers to grow organic traffic with the help of tools like Ahrefs, Google Keyword Planner, Soovle, Storybase, Answerthepublic & Quora.
Independently handle Off-Page SEO activities to rank highly competitive keywords.
Solely responsible for building websites and landing pages from scratch for an organization using Wordpress and visual page builders.
Effectively use Quora to grow organic traffic and help communities by sharing relevant and useful information.
Independently research freelance journalists, connect and build a relationship for organic PR.
Implement effective Email Marketing Automation using MailChimp and Sendgrid to off-load the manual lead nurturing tasks.
Explored building Chatbots using Manychats, Drift, and other chatbot tools.
Help the Business Development team in building a strategy for ABM (Account Based Marketing).
Individually created and managed Google PPC campaigns for various products.
Product Management & Leadership -
Independently handled the Role of product owner for an internal data analytics tool.
Actively involved in discussions and meetings for organizational growth decision-making process and ideas.
Worked on Product, Behaviour, and Traffic analytics tools to grow overall signups of a product.
Evaluated and selected product analytics & behavior analysis tools for enhancing product features.
Involved with the technical team to enhance product features.
Proactively identify solutions in a time-bound environment and other constraints.

Marketing PlansCompetitor AnalysisEmail Marketing AutomationMarketing ManagementLead Generation

SEO Manager and Full Stack Marketer

Apr 2017 – Mar 2019 · 1 yr 11 mos

Connecting Drones with Business @Flytbase Inc
Managing
Search Engine Optimization (SEO)
Working on On Page SEO & Off Page SEO.
On Page SEO – Keyword Analysis, Meta Tags, Image Optimization, Internal Link Structure, Canonical link, Sitemap, Google Indexing.
Off Page SEO - Social Bookmarking, Classified, Doc Sharing, Forum Discussion, Image sharing, Video Promotion, Blogs Creation & Promotion, Guest Blogging, Article Submission, PR Submission.
Link Building Management – Collecting One Way, Two Way Backlinks.
Search Engines and Directory Placement.
Skilful in making research on new Internet marketing technology.
Worked with Google’s new algorithms.
SMO & SMM
Managing different Facebook, Twitter & LinkedIn Ads Campaign
Expertise in all Social Media Platform like Facebook, Twitter, Instagram, LinkedIn YouTube, Google+
Branding Pages/Account
Facebook Ad Report
Facebook Live video with reaction counter.
Growth Hacking Strategies
Research on new techniques
Applying new marketing and users attraction formulas
Applying Users hacking Strategy.
Enbaling organic traffic flow.

SEOSocial Media ManagementGrowth HackingGrowth Marketing

Stareme

Founder & Director | SEO Consulatant

Aug 2014 – Mar 2017 · 2 yrs 7 mos · Indore

Stareme.co.in is an E-Commerce T-Shirt Store. It is a Men's T-Shirt and accessories store, trade whole India. I am handling its store operations and promoting it via Digital Marketing strategies.
Managing -
Search Engine Optimization (SEO)
Working on On Page SEO & Off Page SEO.
On Page SEO – Keyword Analysis, Meta Tags, Image Optimization, Internal Link Structure, Canonical link, Sitemap, Google Indexing.
Off Page SEO - Social Bookmarking, Classified, Doc Sharing, Forum Discussion, Image sharing, Video Promotion, Blogs Creation & Promotion, Guest Blogging, Article Submission, PR Submission.
Link Building Management – Collecting One Way, Two Way Backlinks.
Search Engines and Directory Placement.
Skilful in making research on new Internet marketing techniques.
Worked with Google’s new algorithms.