Jun 2022 – Apr 2023 · 10 mos

• ★ Develop and execute integrated marketing campaigns across portfolio of brands.
• ★ Provide input and training for marketing activities across the company.
• ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
• ABOUT H+C
• H+C offers cutting-edge approaches to media relations and strategy, branding and design, digital and social media marketing, content creation, and more.

Oct 2021 – May 2022 · 7 mos · New York City Metropolitan Area

• ★ Established formal marketing processes and frameworks, and built a team of direct reports.
• ★ Defined the first audience segments, leading to the creation of a CRM application to promote products based on customer purchase history.
• ★ Designed and executed omni-channel marketing campaigns that increase the visibility of the company and its products, leading to 100% quarter to quarter growth.
• ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
• ABOUT TODOS MEDICAL LTD.
• Todos Medical Ltd. is an in vitro diagnostics company focused on the development of novel blood tests for the early detection of cancer and neurodegenerative disorders.

Sep 2021 – Present · 4 yrs 9 mos · On-site

• Prevana Marketing Consultants are passionate about brining corporate level marketing to help grow small- to mid-sized businesses. We have global experience from award winning companies to help you to strategize, grow your customer base and increase sales. If you need help advertising, understanding your customers, digital marketing, marketing strategy, social media or building customer journeys, you’ve come to the right place.

Mar 2020 – Apr 2021 · 1 yr 1 mo · United States

• ★ Developed and directed media strategies to improve engagement across multiple brands, including MBG453, Kisqali, Piqray, and Vijoice.
• ★ Oversaw tactical plans for the completion of drug analysis profiles (iDAPS).
• ★ Implemented digital media plans for $1M marketing executions focused on the American Society of Clinical Oncology (ASCO).
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• ABOUT NOVARTIS
• Novartis International AG is a Swiss multinational pharmaceutical corporation that one of the largest pharmaceutical companies in the world.

Sep 2018 – Jan 2020 · 1 yr 4 mos · Kenilworth, NJ

• ★ Improved brand awareness by reconciling digital marketing campaigns with the company’s overall global brand strategy.
• ★ Delivered innovations in marketing by using augmented reality applications. Created the infrastructure for augmented reality applications and led the rollout of the final product to markets around the world.
• ★ Leveraged segment insights to build a brand strategy targeting three audience segments.
• ★ Executed digital initiatives using web and AR technologies to promote the company’s top-selling hospital product.
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• ABOUT MERCK & CO. INC.
• Merck & Co, Inc. is a Fortune 500 multinational pharmaceutical company.

Jul 2016 – Sep 2018 · 2 yrs 2 mos · Greater New York City Area

• ★ Collected and reviewed data on audience behavior to develop digital marketing campaigns across multiple partner brands, including Tylenol and Bayer.
• ★ Defined KPIs using raw data to gain insight into campaign performance.
• ★ Delivered a greater than 20% increase in digital engagement for Tylenol, Bayer, and other brands.
• ☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
• ABOUT WEBMD
• WebMD is an online publisher of news and information pertaining to human health and well-being.

Nov 2015 – Jun 2017 · 1 yr 7 mos · Greater New York City Area

• Manage the workflow on multiple projects for pharmaceutical clients that include TV, radio, web, mobile and event-based components.
• Executed 360-degree campaigns across internal departments, agency partners, and vendors.
• Maintained a consistent brand strategy for multiple publications and PowerPoint presentations.
• Ran weekly client calls keeping everyone abreast of new events and the status of multiple projects.

Jun 2015 – Oct 2015 · 4 mos · New York

• Developed shopper marketing campaigns, toolkits and customized programs for a portfolio of brands.
• Reviewed digital and mobile trends of Gillette competitors, developed plans to increase e-commerce.
• Researched partnerships with retailers analyzing their merchandising plans and marketing efforts in order to incorporate into the shopper marketing plans for P&G brands.
• Developed an annual Shopper Marketing plan for 3M’s Scotch-Brite and P&G’s Gillette, targeting multiple growth segments.

Mar 2015 – Dec 2017 · 2 yrs 9 mos · Greater New York City Area

• Expanding and teaching the Retail Marketing course to include a shopper marketing and manufacturer's perspective.

Oct 2014 – Mar 2015 · 5 mos · Greater New York City Area

• Oversaw the integration and implementation of shopper marketing and digital solutions for both B2B & B2C audiences while also creating monthly reports using pivot tables and first party data to summarize our campaign success to clients.
• Crafted content calendars for THX’s social media platforms and for Kia’s CRM online platform.
• Delivered monthly reports to Kia and THX on Google analytics and other web traffic tools for their marketing efforts and updated the traffic goals for the following month.
• Developed and executed the social media plans for THX while growing their following by 40%.

Jul 2013 – Oct 2014 · 1 yr 3 mos

• Created shopper marketing programs that incorporate social media, digital, direct mail and other in store and OOH tactics. Orchestrated budget allocation, reconciliation, and execution of all programming to meet specific brand objectives.
• Launched shopper marketing programs for Unilever that included in-store, social media, mobile and online components providing sales lifts that were consistently 10-50% above expectations.
• Analyzed qualitative data from IRI and other sources, to create future marketing campaigns, then maintained the budget and monitored spending.
• Lead weekly calls with the Unilever sales team keeping them abreast of program changes and budgets.

Feb 2012 – Jul 2013 · 1 yr 5 mos

• Embraced future leadership role within the company by learning multiple aspects of upper management including: marketing, sales, HR etc.

Apr 2010 – Jun 2011 · 1 yr 2 mos · new york, new york

• Assisted in the execution of online and television media plans for advertising agencies and their client's brands, incorporating my knowledge of each station's programming to align with each brand's strategy.
• Resolved commercial television airtime complications by providing cost-saving solutions to advertisers such as General Mills, Mercedes-Benz and more.
• Created sponsorship proposals using data from Nielsen to align our clients with programming.
• Monitored market trends and sales data for multiple advertisers using advanced systems and data.