Jan 2024 – Jul 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

• Managed end-to-end analytics for the at-home product, implementing A/B testing and funnel analysis, driving strategic decisions on pricing, campaigns, and product offerings.
• Employed Databricks to develop a data model, consolidating sales data across; increasing data accuracy by 15%.
• Conducted user-level analysis to understand ELITE members' engagement with the LIVE product.
• Associated with the B2B team to identify patterns in employees’ activity, increasing corporate retention by 10%.
• Collaborated with senior stakeholders, product owners, and tech partners to deliver urgent critical initiatives.

Jul 2023 – Oct 2023 · 3 mos · Gurugram, Haryana, India · Hybrid

• Conducted deep dive analysis of inactive teachers to identify support areas to revive 65.3% of teachers.
• Analyzed dropout patterns among new-recruit teachers to propose changes in hiring patterns reducing dropout percentage from 45.98% to 29.33%.
• Created dashboards and trackers using Metabase and Sheets, and product flows using Exotel and Gupshup.
• Established Teacher-Training Program as a recognized initiative improving the organization’s rating from 3.1 to 3.9.
• Collaborated with the Tech Product Team to develop a one-stop solution for Teacher Training using Rapid Application Development Methodology.
• Managed operations of training of 300+ teachers.

Mar 2023 – Dec 2023 · 9 mos

• Responsible for fostering innovation and entrepreneurial spirit among students.

Sep 2022 – Mar 2023 · 6 mos

• Organized several workshops, group discussions, self-driven activities, IIC activities, MIC events, etc.
• Organized several events in college along with my team.
• Member of the recruitment panel.

Oct 2021 – Sep 2022 · 11 mos

• Participated in several workshops, group discussions, self-driven activities, IIC activities, MIC events, etc.
• Learned about entrepreneurship, the stock market, etc.

Aug 2022 – Nov 2022 · 3 mos · Ghaziabad, Uttar Pradesh, India · On-site

• 1) Led a team of 60 people and headed several domains: Sponsorship, Finance, and Content.
• 2) Forged 10+ sponsorships. Managed the finances of 12+ speakers, 80+ guests, and 500+ audience.
• 3) Contributed in developing effective marketing strategies, including innovative campaigns and targeted outreach, to attract a diverse and high-quality audience.
• 4) Collaborated with renowned personalities who graced the event as speakers to help them with their scripts.

Apr 2022 – Mar 2023 · 11 mos · India · Remote

• WeDesi Fashion was a product-based customer-facing startup. It envisioned to showcase the vibrant and diverse tapestry of Indian fashion to the world. It captured the essence of Indian culture, blending it seamlessly with contemporary trends to create unique and captivating designs that resonated with the customers.
• As the founder, I wore multiple hats, immersing myself in every aspect of the business. My roles include:
• 1) overseeing operations
• 2) performing market research
• 3) studying customer needs, requirements, & behavior
• 4) developing business & marketing strategy
• 5) implementing effective marketing strategies
• 6) managing sales,
• 7) team building
• It was bootstrapped in December 2021, officially launched in April 2022, and within 1 yr. of operations (by March 2023) it reached to an audience of 25k+ people, shipped over 1000 orders, served over 600 customers, generated revenue of INR 5+ Lakhs.

Nov 2021 – Jun 2022 · 7 mos · Remote

• Crafted 5+ customized websites to suit the vision, brand positioning, and target audience of clients using tools like Shopify, Wix, WordPress, Figma, and Canva.
• Implemented responsive design, Integrated Plugins, Set up payment gateways, and Optimized SEO.

Sep 2021 – Oct 2021 · 1 mo · Remote