Aug 2020 – Aug 2022 · 2 yrs · Chennai, Tamil Nadu, India · On-site

• Built and scaled a 25-bed assisted living facility, driving sustainable monthly revenue at 45% profit margins - overseeing strategy, operations, process design, customer experience, team management, and branding.
• Strategy & Operations:
• Spearheaded business planning, pricing strategy, and process optimisation to ensure profitability and long-term viability. Improved ARPU by 20% MoM by designing and upselling customised care packages.
• Customer Experience:
• Sustained 80%+ occupancy and improved customer satisfaction by personalised care models and implementing customer-specific RCA. Reduced churn by 55% through targeted retention initiatives.
• Team & Resource Management:
• Decreased employee turnover by 60% by optimising staff allocation and launching performance-based incentive programs. Lowered nursing costs by 78% through strategic partnerships with local nursing colleges and efficient knowledge transfer systems.
• Marketing & Partnerships:
• Led end-to-end brand marketing — including AV content, website UI/UX, and digital strategy — saving 15% in marketing spend. Reduced CAC by over 50% and increased ROAS by 40% via SEO, performance analysis, and targeted referral and affiliate campaigns. Built a partner network of 10+ geriatric care stores, 50+ doctor clinics, and corporate firms such as CTS and Wipro.

Jan 2019 – Dec 2019 · 11 mos · Chennai, Tamil Nadu, India · Hybrid

• Delivered end-to-end branding solutions for 30+ clients, specializing in bespoke digital and audiovisual content tailored to their unique brand identity and marketing objectives.
• Led cross-functional teams to execute projects efficiently and produce high-quality content aligned with client goals.
• Managed client relationships directly, translating their vision into compelling visual identities and content strategies while expertly overseeing project budgets to ensure timely and cost-effective delivery.

Sep 2018 – Mar 2019 · 6 mos · Chennai, Tamil Nadu, India · On-site

• HIGH PRIESTESS is a web series produced by Tribal Horse Entertainment for the Zee5 platform, starring Amala Akkineni.
• First in Command Assistant Director responsible for Project Management & Execution, Talent Acquisition & Vendor Sourcing.
• Executed project end-to-end by leading team of 5+ Assistant Directors, and production crew across 10+ cross-functional departments.
• Improved operational efficiency by 20% and reduced project lead time through shoot schedule optimization, resulting in significant overall project budget savings.

Nov 2017 – Jan 2018 · 2 mos · Malaysia · On-site

• Optimized overall production costs by 18% as Executive Producer through strategic budgeting and efficient resource and vendor management.
• Served as Head of Department for Art, Wardrobe, and Make-up, designing and executing the film’s visual style and aesthetics. Effectively managed P&L across these departments, coordinating and leading teams, handling procurement and location logistics, and driving cost optimizations of 7–15%.
• Served as 1st Assistant Director, overseeing detailed shoot scheduling, production operations, and ensuring smooth on-set execution; additionally contributed to script development through script doctoring.
• Also acted as the female lead of the feature film.

Jan 2017 – Jan 2023 · 6 yrs · India · On-site

• POPCORN FILMS
• Executive Producer / Associate Director responsible for budget estimation, sales pitch presentation & client acquisition, and end-to-end project execution and delivery. Delivered TVC campaigns by end-to-end project management for leading national brands such as CasaGrand & MIOT Hospitals, to name a few.
• Implemented cost optimization strategies across diverse projects, maximizing efficiency and resources within the organisation.
• Executed strategic Digital & Social Media Marketing fostering 23K+ followers, building brand equity for the company.
• Also, worked with most top production companies and in collaboration with major advertising agencies in 100+ TVCs.
• First/Second in Command Assistant Director, responsible for Project Management, and Creative Management. Worked with global brands such as Facebook and Amazon, and with national brands such as Tanishq, Myntra and RedBus, HUL and ITC, to name a few.
• Orchestrated shoot & production activities for 100+ TVCs ensuring seamless end-to-end process flow.
• Decreased lead time in 100+ projects by establishing business processes.
• Secured clients & funding by design and presentation of 100+ project pitches, and business presentation decks for both TVCs and Feature Films.

Aug 2016 – Aug 2017 · 1 yr · Chennai, Tamil Nadu, India

• Worked under nation-award winning production designer Jayashree Lakshminarayanan on feature films 'Vanamagan' and 'Karu', supporting the visual design and execution of large-scale film sets.
• Designed, implemented, and managed set production for Vanamagan — overseeing design scheduling, material sourcing, set construction, on-ground execution, budgeting, P&L oversight, and vendor coordination.
• Designed and managed sets and set elements for 15+ high-volume TV commercials — ensuring budget adherence, visual continuity, and seamless art execution as a freelance Production Design Assistant to many leading South Indian Production Designers.
• Gained end-to-end experience in production design — from concept development to on-set execution — while collaborating closely with directors, cinematographers, talent, and other key department heads.

Mar 2016 – Aug 2016 · 5 mos · Chennai, Tamil Nadu, India · Hybrid

• Developed over 60 scenes and 300+ shots into detailed digital storyboards, defining the film’s visual pacing and narrative structure.
• Produced all visual content and pitch collaterals — including investor presentations and audiovisual pitch materials — that directly contributed to the funding approval for the feature film.
• Solely executed the foundational production design, art direction, and overall aesthetic tone for the movie.

May 2015 – Jun 2015 · 1 mo · Chennai, Tamil Nadu, India · On-site

• Interned with the directorial team at Mercury Network, contributing to the popular TV shows ‘Neeya Naana’ and ‘Doctor Doctor’.
• Proposed, developed, and lead two television broadcasted episodes, focusing on themes of 'changes in parental behaviour', and 'pet/owner health'.
• Served as an assistant to the director on all the 10+ episodes filmed in the period.
• Additionally, responsible for pre-prod, and production operations and execution.
• KAUSTHUBHA MEDIA WORKS
• Event PR, backstage talent management, crisis communication & management on events.
• Led design & comms efforts with talent, celebrities, and sponsors for the event.