Vikash P.

Digital Marketing Specialist

Bengaluru, Karnataka, India11 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in digital marketing.
Expert in B2B marketing and lead generation.
Proven track record in managing multi-channel campaigns.

Stackforce AI infers this person is a Digital Marketing Strategist with expertise in B2B SaaS marketing.

Contact

vikash.prasad@ltts.com LinkedIn

Skills

Core Skills

B2b MarketingPerformance MarketingSocial Media MarketingDigital MarketingBrand ManagementSocial Media ManagementOnline Marketing

Other Skills

A/B TestingAd ServingAdobe Creative SuiteAdobe IllustratorAdvertisingAfter EffectsAnalytical SkillsBrandingBusiness StrategyBusiness-to-Business (B2B)C++C++ LanguageCampaignsCommunicationCommunication Skills

About

Performance-driven Digital Marketing Strategist with 10+ years of experience in B2B marketing, specializing in LinkedIn paid campaigns, Marketing Automation and full-funnel demand generation. Proven expertise in scaling digital marketing pipelines for global tech, SaaS, and IT services firms. Skilled in managing multi-channel paid campaigns, optimizing conversions through data-driven insights, and building high-performing digital strategies aligned with business goals. Adept at collaborating with content, design, sales, and leadership teams to drive revenue-focused outcomes.

Experience

11 yrs 2 mos

Total Experience

1 yr 11 mos

Average Tenure

4 yrs 1 mo

Current Experience

L&t technology services limited

Associate Manager - Marketing & Corporate Communications

May 2022 – Present · 4 yrs 1 mo · Bengaluru, Karnataka, India

Ad ServingMarketing AutomationLead GenerationSalesforce Marketing CloudGoogle AnalyticsOnline Marketing+7

Storeking

Senior Digital Marketer

Sep 2020 – Apr 2022 · 1 yr 7 mos · Bengaluru, Karnataka, India

I handled the complete online presence for the company. Social Media Marketing (Account Management & Analysis & Reporting of FB, LinkedIn, Instagram & YouTube), Media Planning & Performance Marketing (Audience Growth, Content Amplification, Direct Response, Targeting & Ad Products Planning), Online Reputation Management (Strategy Planning, Listening & Responding, Crisis Management, Alerts for negative mentions & Reports). Also, I take care of the company’s Public Relations offline and Online with Content Marketing using Articles and Research papers. I take care of the communication to external world with Designs, Media Planning, Online awareness calendar & plan, Paid Ads, and Lead generation with content creation.

Ad ServingMarketing AutomationLead GenerationGoogle AnalyticsSocial Media StrategyOnline Marketing+9

Medtel systems pvt ltd

Marketing Team Manager

Jan 2019 – Aug 2020 · 1 yr 7 mos · Bangalore

I was involved in complete 360 degree marketing here i.e. Offline, online, ATL, BTL marketing. Managing a team of Marketing Analysts (online & offline), Marketing executives, Social Media executive, content writers and Affiliate Managers. Liaising with sales team accordingly with budget and create brand value at the same time. It's a SaaS B2B firm providing software to hospitals, clinics & doctors and even patients to upload and maintain their health related documents and reports which can be accessed from anywhere when required.

Ad ServingMarketing AutomationLead GenerationGoogle AnalyticsSocial Media StrategyOnline Marketing+8

Mediacle

3 roles

Digital Marketing Team Manager

Jan 2018 – Dec 2018 · 11 mos

I was involved in handling & managing a team of 10-12 people including social media executives, graphic designers, video editor, content writers & SEO experts. My other responsibility was involved in direct client (UK) management for digital marketing and brand management. Competition analysis, Community management (social media, forums etc.), Social media analytics, handling Customer queries, blog posting, YouTube video uploads with analysis, Monthly report generation for clients were few of other regular tasks.

Ad ServingLead GenerationGoogle AnalyticsSocial Media StrategyOnline MarketingHubSpot+9

Social Media & Design Team Manager

Jan 2017 – Dec 2017 · 11 mos

Ad ServingLead GenerationGoogle AnalyticsSocial Media StrategyOnline MarketingHubSpot+8

Social Media Manager

Apr 2016 – Dec 2016 · 8 mos

Ad ServingLead GenerationGoogle AnalyticsSocial Media StrategyOnline MarketingHubSpot+7

Karobargain.com

Social Media Marketing Manager

Apr 2016 – Dec 2018 · 2 yrs 8 mos · Bengaluru Area, India

An external funded inhouse Affiliate brand of Mediacle Technologies LLP

Ad ServingLead GenerationGoogle AnalyticsSocial Media StrategyOnline MarketingHubSpot+7

Browne & mohan

Junior Marketing Consultant

Sep 2015 – Feb 2016 · 5 mos · Bengaluru Area, India

I am involved in marketing assignments for clients which include Brand management, social media planning and execution, marketing collaterals developments including case studies, videos, website analysis, etc. I am also involved in development of creatives to promote Browne & Mohan capabilities and experience.

Google AnalyticsSocial Media StrategyOnline MarketingB2B MarketingCampaignsSocial Media Management

Media fusion (i) pvt. ltd.

2 roles

Assistant Content Manager

Promoted

Mar 2015 – Aug 2015 · 5 mos · Greater Bengaluru Area

Handle the workflow in the pipeline. Maintain updates and records of workflow according to the clients need. Distribute work among workers and report back to the content head with updates.

Google AnalyticsSocial Media StrategyOnline MarketingB2B MarketingCampaignsBrand Management

Project Coordinator

Sep 2014 – Feb 2015 · 5 mos · Greater Bengaluru Area

Online Marketing

Steel authority of india limited

PR Intern

May 2013 – Jul 2013 · 2 mos · RANCHI

My responsibility included making Press releases, tender notices, designing In house Journal, etc. I was also in constant touch with the media persons of Print and Electronic to give away my tender notices and pree releases.