Nov 2023 – Apr 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Conducting research to understand market trends, customer needs, and competitor activities
• Research and identify potential influencers who align with the brand's values, target audience, and campaign goals. Build and maintain strong relationships with influencers & agency, fostering positive and long-term partnerships
• Developing and maintaining the organization's brand identity and engaging and relevant content for various marketing channels, including websites, social media, and campaigns
• Planning and executing advertising campaigns, managing social media presence, and creating promotional materials
• Analyzing marketing metrics to measure the effectiveness of campaigns and making data-driven decisions
• Identifying potential partners and opportunities for collaboration. Assessing the feasibility and potential benefits of forming partnerships
• Building and maintaining strong relationships with strategic partners and existing partners
• Collaborating with partners to expand market reach and enter new markets and to develop joint marketing strategies and campaigns
• Keeping abreast of industry trends and competitive landscape to identify partnership opportunities
• Identifying new business opportunities and potential markets for growth. Building and maintaining relationships with key stakeholders
• Developing project plans, including timelines, milestones, and resource allocation. Overseeing the day-to-day execution of projects, ensuring they are completed on time and within budget
• Coordinating and leading project teams, assigning tasks, and managing resources. Facilitating communication between team members, stakeholders, and other relevant parties

Feb 2023 – Nov 2023 · 9 mos · Bengaluru, Karnataka, India

• Work closely with the e-commerce team to ensure that video content is seamlessly integrated into product pages and the overall online shopping experience
• Optimize videos for conversion by strategically placing them in the customer journey
• Develop and produce high-quality video content that showcases products and services
• Create product demonstration videos that showcase how products work and provide potential customers with a better understanding of their functionality
• Coordinate with the marketing team to align video content with broader marketing campaigns and strategies
• Integrate videos into marketing channels such as social media, email campaigns, and website content
• Utilize analytics tools to track the performance of video content, including views, engagement rates, and conversion metrics
• Analyze data to identify trends and make data-driven decisions to optimize video strategies
• Implement innovative approaches, such as interactive videos, augmented reality, or shoppable content, to enhance the customer experience

Mar 2021 – Jan 2023 · 1 yr 10 mos · Bengaluru, Karnataka, India

• Driving & Planning projects like Hot Deals, Value Engineering, Super Sales, BBD Projects of
• SHOPSY by Flipkart. Handling Operations, Product listings & Cataloging, Data Analytics
• (Updating & analyzing trackers like WBR, Day Level Sales, SQL), Project & Account
• Management of SHOPSY App
• Lead Product listing migration of SHOPSY App to generate leads through Channel Partners
• and Reseller companies, as well as trained rest of the team on the process
• Helped in building SHOPSY’s supply chain planning, managing
• inventory, customer service, developing shipping strategy, end-to-end process management.
• This helped to build and enhance relationships with stakeholders and potential clients
• Worked with cross-functional teams like Category and Sourcing to help suppliers in
• formulating specifications, showcasing development schedules, testing qualification criteria
• to ensure new products are launched within the specified project requirements
• Handling a 4-membered team, providing trainings & quality check on catalogue & account
• management

Jul 2020 – Mar 2021 · 8 mos · Bengaluru, Karnataka, India

• Single-handedly managed Sellers Learning Team, Marketing & CMS Tools, Virtual Private Labels - VPL of 2GUD.com
• Demonstrates excellent time-management skills and the ability to work independently while using departmental resources, policies and procedures.
• Contributes to a positive team environment and proactively aids team members with difficult contacts as needed.
• Maintains acceptable performance metrics such as quality, productivity, first contact resolution, and attendance.
• Actively seeks solutions through logical reasoning and data interpretation skills and identifies trends to appropriate channel including improvement suggestions.
• Liaise with other departments such as Customer Service, Merchant Investigations, or Payments teams as required to resolve Seller’s issues and questions.
• Setting goals and developing plans for business and revenue growth
• Researching, planning, and implementing new target market initiatives & Researching prospective accounts in target markets

Jan 2018 – Jul 2020 · 2 yrs 6 mos · Dubai, United Arab Emirates

• Formulate an integrated and sustainable marketing campaign to create effective brand visibility and generate active leads to the online platform.
• Monitor and manage the platform database to qualify acquired leads and drive sales conversion.
• Proactively prospect, qualify, and acquire a portfolio of clients, delivering on pre-set monthly, quarterly and yearly targets.
• Develop sales packages and incentive offers to accelerate sales leads and acquisitions.
• Develop and manage business metrics to ensure the consistent effectiveness of the platform’s user journey and maximize sales and conversion potential.
• Promote the company’s product and services in the digital space.

Apr 2016 – Dec 2017 · 1 yr 8 mos · Abu Dhabi, United Arab Emirates

• Actively involved in fetching new business from the market, negotiating & preparing a proposal, getting the contract signed. Visiting clients to build and develop relationships.
• Demonstrate and explain products & services to persuade customers to purchase products/Services.
• Identify interested and qualified customers in order to provide them with additional information.
• Work with the customer service manager to ensure proper customer service is being delivered.

Apr 2011 – Feb 2016 · 4 yrs 10 mos · Bengaluru Area, India

• Event planning, design and production within time limits
• Working with clients to identify their needs and ensure customer satisfaction
• Organizing facilities and details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc.
• Conduct market research, gather information and negotiate contracts
• Propose ideas to improve provided services and event quality
• Conduct pre-event and post-event evaluations and report on outcomes
• GSD-Global Service Desk is the process of ticketing system which gives remedy to the problems which are related to Events, Admin & Facilities.