Sep 2024 – Mar 2025 · 6 mos · Mumbai, Maharashtra, India

• At Ogilvy India, I lead the development of AI-powered creative solutions,
• combining Generative AI, Machine Learning, and Computer Vision to enhance
• engagement and drive innovation
• ● Key Achievements
• ● Singing Model Campaigns: Developed AI-driven singing models for campaigns
• like SIWM 24-25 (Sing It With Me) and Let Snelle Sing It for You, enabling users
• to create personalized songs with synthesized vocals
• ● These campaigns achieved up to 60% higher engagement and significantly
• reduced production costs
• ● AI Prototyping: Designed and deployed interactive solutions using tools like
• TensorFlow, LangChain, and REST APIs, integrating realtime voice synthesis and
• 3D media
• ● Creative Impact: Delivered interactive audio-visual experiences, leveraging
• Blender3D and advanced media processing to enrich storytelling while
• maintaining high scalability
• ● Business Outcomes: Streamlined campaign processes, reducing production
• time by 35% and boosting audience reach by 25% through AI-enhanced
• personalization
• Projects - https://www.lacta.gr/ & https://www.ogilvy.com/work/let-snelle-sing-it-you

Oct 2022 – Sep 2024 · 1 yr 11 mos · Mumbai, Maharashtra, India · Hybrid

• 1. Leadership in Technology & Business Growth: Spearheaded web and app development initiatives, driving a 45% revenue increase by enhancing agility and optimizing processes to better align with market demands.
• 2. User Engagement & UI/UX Design: Boosted user engagement by 31% quarterly through data-driven redesigns of application interfaces. Collaborated with cross-disciplinary teams to convert user insights into intuitive features and campaigns, significantly enhancing user retention and satisfaction in key projects likes of Kotak 811 & Brookfield REIT
• 3. AI Integration & Automation: Improved product delivery and operational efficiency by integrating AI and automation, delivering high-quality outputs and sustaining a competitive edge with strategic market analysis.
• 4. Revenue Growth & Cross-Functional Teamwork: Secured a 65% YoY increase in net revenue by refining release management and boosting cross-functional collaboration, Managed projects worth USD 1.5M.
• 5. Advanced Tool Proficiency: Demonstrated expertise in JIRA, AWS, and Figma, employing Agile/Scrum methodologies for exceptional project management and AI-driven product development.
• 6. Gen-AI Application: Streamlined critical business workflows by implementing AI and automation technologies, which reduced operational costs and improved efficiency. Developed expertise in training and customizing large language models (LLMs), leveraging generative AI to enhance decision-making processes and innovate solutions tailored to unique business needs.

Oct 2022 – Dec 2022 · 2 mos · Greater London, England, United Kingdom · Remote

• Strategic Revenue Enhancement: Drove a 20% increase in Application-Development revenue by implementing key strategic initiatives, demonstrating my skills in strategic planning and execution.
• Efficient Project Management: Led cross-functional teams and streamlined project management processes using Microsoft BI Suite and Jira, ensuring efficient workflow and successful project delivery.
• Data-Driven Insights and Optimization: Utilized a suite of tools including Google Analytics, SQL, and Microsoft Dynamics CRM to derive actionable insights, to drive product decisions, Resulting in 20% QOQ User growth of average 25% to the clients.

Jan 2022 – Mar 2022 · 2 mos · Riga, Latvia

• 1. Paid Search and Shopping Strategies: Collaborated with the Paid Media Analyst to devise and continuously refine strategies for Paid Search and Shopping, utilizing platforms like DV 360 and Xander, Resulting in MoM growth of 18% in sales.
• 2. Keyword and Ad Content Development: Engaged in creative and lateral thinking for keyword research and produced compelling ad content, aligning with the client’s tone and brand identity.
• 3. Campaign Management and Optimization: Managed end-to-end campaign workflows, including URL building, Ad Extension integration, and uploading new campaigns to the DoubleClick Search technology stack. Applied demographic insights and market trends for campaign enhancements.
• 4. Budget Management and Client Communication: Oversaw a €180K advertising budget for a luxury cruise client, ensuring optimal allocation and performance. Maintained transparency in client communications through group email management.
• 5. Data Analytics and Reporting: Leveraged platforms like Microsoft Dynamics CRM, Google Data Studio, and Power BI for data analytics, deriving actionable insights to inform strategy and reporting.

Jul 2021 – Dec 2021 · 5 mos

• Identifying and crafting main media messages, Handling Creatives & Copy Management.
• Developing strategies and objective goals.
• Executing strategic tasks and monitoring outcomes for the Clients.
• Managing Start-up brand campaigns in the Fin-Tech, Media, Travel Vertices.
• Preparing reports and marketing audit presentations

Sep 2020 – Oct 2020 · 1 mo

• Finding new business avenues and managing the exisiting business.
• Learning about seed funding, and learning about investment side of early stage start-up and management of it.
• Exploring different roles within the orgnisation
• Learning about AI and its applications in chemical ,bio-tech and additive manufacturing industries,
• dealing with B2B clients in this segment.

Jul 2020 – Jan 2021 · 6 mos · Riga, Latvia · Remote

• Key Achievements and Responsibilities:
• 1. Integrated Advertising Campaigns: Managed and optimized print, audio-visual, and digital advertising campaigns across Google Ads, Facebook, and Bing, enhancing brand visibility and customer engagement, Maintaining 3X ROI.
• 2. Strategic Marketing and Branding: Built robust brand images and crafted strategic ad campaigns for various clients, ensuring alignment with budgetary constraints and business objectives.
• 3. Analytics-Driven Insights: Utilized digital analytics to generate comprehensive performance reports, informing future media planning and campaign strategies.
• 4. Client Growth and Relationship Building: Assisted in the 24% QOQ growth of a SaaS product and nurtured strong client relationships through effective communication and market trend analysis.
• 5. Creative and Learning Initiatives: Engaged in continuous learning in graphic design and advertising trends, while contributing to the 20% QOQ user growth of marketing podcasts on Spotify.

Oct 2019 – Jan 2020 · 3 mos · Riga, Latvia

• Challenge Resolution: Spearheaded solutions for manufacturing, exports, and marketing challenges at Vizulo.com, enhancing operational efficiency.
• Data-Driven Approach: Utilized company data and forecasts to craft practical solutions, aiming to improve customer service.
• Integration and Marketing: Explored seamless connections between luminary designers and manufacturers, while aiding in marketing and customer retention strategies.
• Team Collaboration: Thrived in a collaborative environment, contributing to a rewarding project outcome and fostering professional growth.

Jun 2019 – Oct 2019 · 4 mos · Riga, Latvia

• 1. Process Optimization and Management: Spearheaded daily processes in derivative and trading operations, gaining comprehensive insights into global payments and bank operations. Initiated process creation and modifications for improved team management and efficiency.
• 2. Data Analysis and Reporting: Developed a foundational understanding of KPI reporting and data analysis, utilizing Excel for automation and enhancing day-to-day operational efficiency.
• 3. Procedure Development and Updates: Authored new procedures and updated existing ones, ensuring streamlined settlement operations within the Fixed Income department.
• 4. Special Project Management: Entrusted with responsibility for key projects, demonstrating adaptability and a keen ability to manage diverse operational tasks which resulted in the team's overall performance metrics growth of ~8%.

May 2019 – Aug 2019 · 3 mos · Gurugram

• Internshala Student Service Partner.
• Promoting Internshala internships among your peers and University.
• Training your peers to get an internship and generating awareness about internships importance in student life.

May 2019 – Aug 2019 · 3 mos · Mumbai, Maharashtra, India

• Key Achievements and Responsibilities:
• 1. Market Analysis & Product Strategy
• 2. Data Synthesis & Insight Generation
• 3. Strategic Reporting
• 4. Collaborative Problem-Solving

Aug 2018 – May 2019 · 9 mos · Mumbai Metropolitan Region

• In city library as a volunteer was responsible to manage the customer data and work with it. And I also used to promote the use of city library through various social media channels.