V

Vinay Vishwakarma

Performance Marketing Manager

Bengaluru, Karnataka, India9 yrs 9 mos experience

Key Highlights

  • Gold winner at IDMA and multiple other awards.
  • Expert in B2B marketing strategies across global markets.
  • Proven track record in lead generation and content marketing.
Stackforce AI infers this person is a B2B marketing expert with a focus on content strategy and lead generation in the SaaS industry.

Contact

Skills

Core Skills

Digital StrategyB2b MarketingB2b Marketing StrategyContent MarketingLead GenerationB2b CopywritingContent StrategyMarketing StrategyEvent MarketingCopywritingContent WritingProduct MarketingSeo

Other Skills

Webinar managementReporting and analysisCross-functional collaborationSpeaker coordinationAudience developmentLead developmentMeasurement and optimizationMedia managementGo-to-Market StrategyPositioning (Marketing)Market ResearchInbound MarketingExternal CommunicationsInformation TechnologyProduct Launch

About

I am a B2B marketer who discovered his passion for technology through copywriting. https://www.vinayvishwakarma.com Talk to me if you or your team is: 💬 BUSY decoding jargon into effective marketing content. 💬 LOST in the digital clutter when connecting with customers. 💬 UNCLEAR about your strategy to achieve marketing goals. As a technology enthusiast with an in-depth exposure to brand and agency functions, I have worked directly with marketing, sales and business leads to develop strategies for customer engagement and retention. I can help you craft engaging lead-generation campaigns and conversion-led content strategies that leave a lasting impression in the minds of your partners and prospects. Three reasons to hire me: 🏆 Gold winner at IDMA, Silver at ACEF & DMA Asia, Bronze at Shark Awards. 🏆 Worked as a close liaison with marketing teams in US, APAC, and EU markets. 🏆 Skilled at HubSpot, Apollo, Canva, Google Analytics, WordPress, HTML. Interested in my work? So, let's get talking! ✅ CONNECT ON LINKEDIN Get accepted instantly by telling me your favourite "Pearl Jam" track in your connection request. 📞 SET UP A CALL Shoot me a DM on LinkedIn to have a chat over the phone. ✉️ EMAIL Send howlers at neonchuckle@gmail.com

Experience

9 yrs 9 mos
Total Experience
1 yr 6 mos
Average Tenure
11 mos
Current Experience

Cloudflare

Digital Engagement Manager - APAC & Japan

Jun 2025Present · 11 mos · Singapore · Remote

  • Part of the Demand Center team contributing to generating MQLs and increasing pipeline for the APAC & Japan region.
  • Responsibilities: Webinar management, Reporting and analysis, Cross-functional collaboration, Speaker coordination, Audience development, Lead development, Measurement and optimization, Media management.
Webinar managementReporting and analysisCross-functional collaborationSpeaker coordinationAudience developmentLead development+4

Eteam

Content Marketing Manager

Apr 2023Mar 2025 · 1 yr 11 mos · New Jersey, United States · Remote

  • Marketing strategy for B2B lead generation campaigns
  • Campaign management and optimization on HubSpot, Apollo.io
  • Marketing communications strategy for industry events
  • Sales enablement to help create cross-selling opportunities
  • Website content strategy & SEO
  • Email marketing sequence tracking
  • Customer segmentation & targeting
  • LinkedIn Ad campaign strategy & management
  • Social media marketing strategy and analytics
  • LinkedIn following growth from 300K to 700K
  • Graphic design and video editing
Go-to-Market StrategyPositioning (Marketing)Market ResearchInbound MarketingContent MarketingExternal Communications+11

Sellosphere pte ltd

2 roles

Content Marketing Lead

Promoted

Feb 2022Mar 2023 · 1 yr 1 mo · Singapore, Singapore · Remote

  • Brands: OnIndus [Boca Raton, Florida]; OIoid [Sunnyvale, California]; DexGo [Princeton, New Jersey]; Tussom [Pune, India]; IN-D [Chennai, India]; SellOsphere Pte Ltd.
  • Content marketing operations for B2B technology business
  • Website lead generation and Google Analytics data capture
  • Marketing funnel-wise content strategy and development
  • Email marketing strategy for customer engagement
  • HIGHLIGHTS
  • Fastest-growing construction technology page in LinkedIn US
HubSpot Marketing HubDigital ChannelsEmail MarketingInformation ArchitectureEvent MarketingLinkedin Marketing+9

Content Marketing Specialist

Feb 2021Jan 2022 · 11 mos · Singapore, Singapore · Remote

  • Start-up business pitch decks for series funding
  • LinkedIn strategy and B2B content planning
  • Email marketing campaign strategies and lead generation
  • Webinar event marketing and promotion
  • Content marketing strategy for sales enablement collaterals
  • Layout design for case studies, brochures, digital assets, etc.
B2B CopywritingB2B MarketingInformation ArchitectureFact SheetsPress ConferencesMedia Interviews+4

Schneider electric

B2B Copywriter

May 2021Dec 2021 · 7 mos · Boston, Massachusetts, United States · Remote

  • Contracted by: Tag Worldwide (India HQ)
  • Conversion-led copywriting for performance marketing
  • Social media copywriting to reflect the client's brand voice
  • Research and development of longform content assets
  • Persuasive email marketing copywriting and content strategy
  • Digital assets and layout inputs for marketing collaterals
B2B CopywritingB2B MarketingDigital ChannelsInformation ArchitectureContent StrategyExternal Communications

Bull's eye content

Content Marketing Lead

Apr 2021Mar 2022 · 11 mos · India

  • Brands: Lifest HealthCare [Queensland, Australia], Cisco APAC & India, Grene Robotics, Caldeira Farms [Livermore, California], Famaash [Somerset, New Jersey], Epta Layers, IN-D.ai, and more.
  • B2B content marketing solutions for growth-focused businesses in the IT and Telecom domains.
  • Business communication strategies for B2B websites, films, social media and events
  • LinkedIn marketing strategy, content development, and analytics
  • Creative collaboration on investor pitch decks and strategies
  • Growth hacking on landing pages for digital ad campaigns
  • Brand and digital content marketing strategy for B2B technology companies
B2B MarketingDigital ChannelsInformation ArchitecturePositioning (Marketing)Software as a Service (SaaS)Strategic Communications+5

Swan energy limited

Marketing Specialist

Mar 2021Apr 2022 · 1 yr 1 mo · India · Remote

  • LinkedIn strategy and B2B content planning
  • Social media copywriting, creative designing, and monthly analytics
  • Marketing strategy for increasing brand value and generating leads
B2B CopywritingB2B MarketingDigital ChannelsPositioning (Marketing)Inbound MarketingContent Strategy+1

Gleam group

Marketing Communications Lead

Nov 2019Jun 2020 · 7 mos · India

  • Headed marketing operations to expand the brand reach
  • Created their edu-fair brand ‘Gleam Springboard’ and set up operations
  • Managed a team of 6 education consultants for on-ground marketing
  • Facebook and Instagram brand campaigns and content marketing (B2B2C)
Logistics ManagementFranchisingEducational TechnologyEvent MarketingPublic RelationsInbound Marketing+2

Webmaffia

Senior Copywriter

Feb 2018Feb 2019 · 1 yr · India · On-site

  • Conceptualized social media marketing campaigns for B2C and B2B brands
  • Managed and delegated work to the junior writers and reported directly to the Associate Creative Director and Creative Director
  • Won three high-net value client pitches for the agency – Tencel India, Taarak Mehta Ka Ooltah Chashmah, Fanatic Sports
  • Delivered content calendars for client brands to build Facebook/Instagram/Twitter creatives
  • Awards & Recognition
  • Gold winner at Indian Digital Marketing Awards 2019
  • Bronze winner at ET Shark Awards 2019
  • Digital Innovation shortlist at Goafest 2019
Pitch DevelopmentInformation ArchitecturePositioning (Marketing)Social Media MarketingCopywritingContent Strategy+1

Mrm//mccann

2 roles

Senior Copywriter

Apr 2017Nov 2017 · 7 mos · India · On-site

  • Delivered daily copy jobs for all clients handled by MRM//McCANN Mumbai.
  • Conceptualized ideas for client pitches by coordinating with Delhi team.
  • Mentored 4 Copywriting interns at the Mumbai office.
  • Won the Brussels Airlines (India) social media mandate with the Delhi team.

Copywriter

Apr 2015Mar 2017 · 1 yr 11 mos · India · On-site

  • Worked with the MRM//McCann Mumbai team to conceptualize and deliver integrated marketing campaigns and creative jobs for B2C and B2B brands - IDFC Bank, Kotak Life Insurance, CEAT Tyres, Parx, and Schmitten.
  • Awards & Recognition
  • Bronze winner at DMA Echo Awards Asia 2016
B2B MarketingGo-to-Market StrategyPositioning (Marketing)Brand ManagementSoftware as a Service (SaaS)Information and Communications Technology (ICT)+9

Tata communications

Marketing Specialist

Apr 2015Mar 2017 · 1 yr 11 mos · India · On-site

  • Primary liaison between Tata Communications and MRM//McCANN.
  • Worked closely with the GES India Marketing team at Tata Communications to conceptualise and market their annual customer engagement platforms viz. Leaders' Meet and WeConnect.
  • Delivered business articles for the quarterly India newsletter.
  • Managed vendors and internal stakeholders to build internal communications and marketing collaterals for India, APAC, UK and US markets.
  • Aided the Segment Marketing and Product Marketing teams in vendor management and operational support.
  • Awards & Recognition
  • Silver winner at ACEF 2016 for Direct Mailer Innovation
  • Silver winner at DMA Echo Asia 2016 for Campaign Effectiveness
Market ResearchContent WritingProduct Marketing

Ugam

Content Analyst - Retail

Sep 2014Mar 2015 · 6 mos · India · On-site

  • Product launch content and digital marketing with Staples (US & Canada)
  • Product SKU marketing and SEO content marketing for other e-Commerce companies: Amazon (US) and Tiger Direct (US).
Search Engine Optimization (SEO)Positioning (Marketing)Multi-Channel MarketingContent WritingWordPressSEO

Activ eight dimensions

Creative Writer

Aug 2013Jul 2014 · 11 mos · India · On-site

  • Content strategy for clients - DHFL, ItzCash, Living Liquidz, Avanse, HDIL, and more.
  • Longform blog articles for clients and the agency website.
  • Print, OOH and ATL campaigns for the real estate sector.
  • Achievements: Twitter viral hit #AfterAFewDrinks, Reddit marketing for UK sports equipment brand.

Education

Indian Institute of Management, Kozhikode

Advanced Certification — Marketing Analytics & Sales

Apr 2025Apr 2026

IIT Kharagpur - Vinod Gupta School of Management

Certification — Digital Marketing

Jan 2024Jan 2024

GrowthSchool

Professional Course — Performance Marketing Mentorship

Oct 2024Feb 2025

University of Mumbai

Bachelor's degree — Journalism and Mass Communications

Jan 2010Jan 2013

University of Mumbai

Associate's degree — Computer Science

Jan 2008Jan 2010

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