Vineet Das

CEO

Bengaluru, Karnataka, India21 yrs 11 mos experience
Highly Stable

Key Highlights

  • Led product strategies for multiple successful exits.
  • Built and scaled high-impact payment solutions.
  • Transformed product teams into innovation powerhouses.
Stackforce AI infers this person is a Fintech expert with extensive experience in product management and payments solutions.

Contact

Skills

Core Skills

Product ManagementPaymentsConsumer LendingEngineering ManagementProduct DevelopmentSoftware EngineeringProject Management

Other Skills

.NETA/B TestingASP.NETAccount ManagementAgile MethodologiesAmazon Web Services (AWS)Business IntelligenceC#CRMCleverTapClient EngagementCloud ComputingConsumer BehaviorCross-functional Team LeadershipCustomer Relationship Management (CRM)

About

Since last 23+ years I have been helping companies solve the hardest product challenges they face: ย ย โ€ข ๐——๐—ฒ๐—น๐—ถ๐˜ƒ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—ผ๐˜‚๐˜๐—ฐ๐—ผ๐—บ๐—ฒ๐˜€ ๐—ฎ๐˜ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฒ: My product leadership has contributed to four successful exits โ€” two acquisitions (Hoppr and SpotCues) and two IPOs (GoTo and Pine Labs) - shaping strategy, execution, and growth along the way. ย ย โ€ข ๐—ฆ๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด: As part of the founding team, I built the payments journey from a closed-loop wallet to an open-loop system, expanded into offline and online use cases, and eventually took GoPay international. ย ย โ€ข ๐—ง๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ฎ๐—ฑ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป๐˜๐—ผ ๐—ฟ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ: At Pine Labs, I built data and payments products that converted millions of users into active, transacting customers, driving higher merchant sales, increasing stickiness, and creating sustainable revenue streams for the platform. ย ย โ€ข ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—บ๐—ผ๐—ฎ๐˜๐˜€: From loyalty platforms to checkout experiences, Iโ€™ve built products that not only improved adoption but also deepened customer retention, increased stickiness, and created defensibility that competitors found hard to replicate. ย ย โ€ข ๐—•๐˜‚๐—ถ๐—น๐—ฑ๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ผ๐—ฟ๐—ด๐˜€: Iโ€™ve led teams of all sizes across Product, Engineering, Design, QA, Ops, and Support - driving alignment, scaling execution, and cutting delivery cycles from 3 months to near-zero. ย ย โ€ข ๐—”๐—น๐—ถ๐—ด๐—ป๐—ถ๐—ป๐—ด ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ & ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€: With a foundation in Computer Engineering and an MBA, I bridge technology and strategy - ensuring the products I build are not only innovative but also commercially viable and aligned with business outcomes. I donโ€™t just manage plans on paper or roadmaps, ๐—œ ๐˜๐˜‚๐—ฟ๐—ป ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฒ๐—ป๐—ด๐—ถ๐—ป๐—ฒ ๐—ผ๐—ณ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต by driving execution, alignment, and measurable outcomes.

Experience

21 yrs 11 mos
Total Experience
2 yrs 4 mos
Average Tenure
9 mos
Current Experience

Leadsquared

Chief Product Officer

Sep 2025 โ€“ Present ยท 9 mos ยท Bengaluru, Karnataka, India ยท On-site

Pine labs

3 roles

Chief Product Officer, Omni Payments

Aug 2024 โ€“ Sep 2025 ยท 1 yr 1 mo ยท Bengaluru, Karnataka, India ยท On-site

  • Heading Omni Payments (In-Store as well as Online)

Chief Product Officer, Online Payments

Promoted

Mar 2023 โ€“ Aug 2024 ยท 1 yr 5 mos ยท Bengaluru, Karnataka, India ยท On-site

  • Heading Online Payments (aka Plural)
  • ๐Ÿš€ Scaled & Modernised the Plural Product Suite โ€“ Gateway, Affordability, Cross-Border, Subscriptions, Payouts, Links, Tokenisation, Merchant Onboarding, Growth Hub, and Embedded Finance.
  • โšก Drove measurable impact โ€“ Card SR โ†‘ 22.8%, onboarding time โ†“ 75%, UPI refunds 31.1% faster, settlements โ†’ same-day & on-demand, checkout redesigned โ†’ conversions up, clunky UI out.
  • ๐Ÿค– Accelerated innovation โ€“ Embedded AI across execution: conversational payments, MCC detection, integration assistant, merchant sentiment.
  • ๐Ÿ“‰ Optimised org efficiency โ€“ Costs โ†“ 20% while preserving delivery velocity; restructured PM org for scale.
  • ๐Ÿ”ง Transformed DevX โ€“ Integration time โ†“ 41.5%, developer satisfaction โ†‘ from 7.2 โ†’ 9.7/10.
  • ๐Ÿ›ก Strengthened reliability โ€“ ownership-driven SRE, real-time SR monitoring, proactive alerts over firefighting.
  • ๐ŸŒ Amplified market presence โ€“ trusted by CRED, Zerodha, Zepto, Reliance Retail, Samsung, Flipkart, Amul, OnePlus, PUMA, Dell & more.
  • ๐Ÿ“Š Embedded data culture โ€“ SQL-backed decisions, adoption at 100% dashboards, no gut calls.
PaymentsProduct ManagementData AnalysisUser Experience (UX)Agile Methodologies

Head of Product - Payments

Feb 2021 โ€“ Feb 2022 ยท 1 yr ยท Bengaluru, Karnataka, India

  • ๐Ÿ’ผ Owned and scaled the full suite of core business products across Offline Payments, Merchant Payments & App, EMI/PayLater, Online/Plural, and SME Banking, defining and executing the product strategy for Pine Labsโ€™ flagship businesses.
  • ๐Ÿ‘ฅ Built a powerhouse product team of 30+ PMs from scratch, instilling a culture of ownership, speed, and measurable impact.
  • ๐Ÿ“ฑ Launched ePOS for small merchants, driving 60K downloads in just 2 months and delivering ~INR 13 Cr in monthly GTV, opening up a brand-new merchant segment.
  • ๐Ÿ“ˆ Scaled UPI payments from INR ~270 Cr/month to ~INR 900 Cr/month, by building multi-bank UPI solutions that made Pine Labs a major player in Indiaโ€™s most competitive payments rail.
  • ๐Ÿ’ณ Took Plural Payment Gateway from pilot to scale, growing from ~600 transactions/day to 20K+/day, driving ~INR 1600 Cr GTV, and establishing it as a credible online payments engine.
  • ๐Ÿ“Š Transformed EMI/PayLater products, scaling from 75K txns/day to 250K/day and achieving a 12x GTV increase in under a year, cementing Pine Labsโ€™ leadership in consumer financing.
  • ๐Ÿ’ธ Unlocked INR ~20 Cr in annualized revenue by enabling merchants with early fund settlements, strengthening merchant stickiness while improving Pine Labsโ€™ margins.
  • โš™๏ธ Automated Aggregator Settlements across payment methods, taking throughput from INR ~250 Cr/month to INR ~1500 Cr/month in just 6 months, driving reliability and operational scalability.
PaymentsProduct ManagementTeam BuildingMarket Strategy

Goto financial

Head of Product - Consumer Lending

Feb 2022 โ€“ Mar 2023 ยท 1 yr 1 mo ยท Bengaluru, Karnataka, India

  • ๐Ÿš€ Launched multiple new consumer lending products like Cicil and Pinjam, which didnโ€™t just meet expectations, they blew past them, achieving 200% of first-year targets and powering a 30% uplift in division-wide revenue.
  • โšก Built and scaled a cross-functional team that redefined execution speed, driving a 40% jump in loan applications while slashing processing time by 20%, setting a new benchmark for efficiency.
  • ๐Ÿ’ธ Introduced a dynamic pricing model that unlocked smarter unit economics, boosting portfolio profitability by 15%, while ensuring lending remained competitive and customer-first.
  • ๐Ÿ“Š Listened to the market and our customers, using deep research and feedback loops to prioritize product features that mattered most, leading to a 25% surge in customer satisfaction.
  • ๐Ÿ›ก๏ธ Strengthened credit risk management by implementing a robust system that cut portfolio delinquencies by 10%, balancing growth with financial prudence.
  • ๐Ÿค Forged strategic partnerships with top lenders and financial institutions, massively expanding product breadth and customer reach, transforming the division into a lending ecosystem rather than just a single play.
  • ๐Ÿ”ฅ And above all, embedded a culture of innovation and experimentation in the product team, fueling a pipeline of new products and features that continued to raise the bar year after year.
Consumer LendingProduct ManagementCross-functional Team LeadershipMarket Research

Gojek

2 roles

Head of Product - GoPay

Promoted

Jul 2019 โ€“ Jan 2021 ยท 1 yr 6 mos

  • ๐Ÿ’ฐ Responsible for scaling GoPay into one of Southeast Asiaโ€™s largest payments platforms, processing $6.3B+ in annualized GTV, with operations across Indonesia, Singapore, Vietnam, Thailand, and the Philippines.
  • ๐Ÿ”’ Drove a 70% reduction in reported Account Takeover (ATO) cases within 6 months, boosting consumer trust scores to the 2nd highest in the country, strengthening GoPayโ€™s reputation for safety and reliability.
  • ๐Ÿ“ˆ Doubled the number of KYCed Monthly Transacting Users (MTUs), ensuring a stronger base of quality, verified users and creating a foundation for sustainable financial services adoption.
  • ๐Ÿ‘ฅ Built and scaled a cross-market product organization of ~20 Product Managers and Analysts across Indonesia, Singapore, and India, fostering collaboration and speed at scale.
  • ๐ŸŒ Created the largest and stickiest user base for payments in Southeast Asia, by equipping users, drivers, and merchants with secure, delightful, and reliable experiences that locked them into GoPayโ€™s ecosystem.
  • ๐Ÿ“Š Institutionalized a culture of data-driven decision makingโ€”coaching teams on business case formulation, experiment design, and measurement frameworks, making GoPay a leader in product rigor and experimentation.
  • ๐Ÿค Partnered with engineering and data science teams to build intelligent, ML/AI-powered systems, enabling personalized, scalable, and delightful payment journeys for millions of users.
PaymentsProduct ManagementCross-functional Team LeadershipMarket Strategy

Product - Recharges, Bill Payments and other Payment Solutions

Jan 2017 โ€“ Jun 2019 ยท 2 yrs 5 mos

  • ๐Ÿ“ฒ Launched GoBills, GoPayโ€™s digital bill payment ecosystem, and scaled it to ~500K daily transactions across recharges, utilities, gaming, and more in less than a year, creating a new high-frequency use case for users.
  • ๐Ÿš€ Championed innovative ideas and decisive product bets that differentiated GoPay against fierce competition, reinforcing its position as the preferred payments choice in the region.
  • ๐Ÿค Forged unique and strategic partnerships with global and local leaders, including Google, Facebook, and smart-parking providers, driving innovation in payments and contributing to ~20% of GoPayโ€™s MTU base.
Product ManagementPaymentsMarket Strategy

Pramati technologies

Director of Engineering

Jul 2014 โ€“ Oct 2016 ยท 2 yrs 3 mos ยท Bengaluru Area, India

  • ๐Ÿ’ก Headed the engineering division of 50+ people, spanning R&D, QA, Design, Operations, Support, and Product, building a strong, multidisciplinary org to power growth.
  • ๐Ÿ› ๏ธ Directed technical architecture and product experience, covering system design, performance, information architecture, and usability, ensuring GoPay products were both robust and delightful.
  • ๐Ÿ“ˆ Drove scalability across the platform by proactively identifying bottlenecks, refactoring critical flows, and designing new features to scale horizontally for millions of users.
  • ๐Ÿ”ฌ Pioneered cutting-edge tech initiatives including Geofencing, iBeacon, and peer-to-peer connectivity (iOS Multipeer, Android WiFi Direct), to create differentiated, high-efficiency user experiences.
  • โš™๏ธ Deep hands-on expertise with Node.js, Firebase, MongoDB, MySQL, AWS (ELB, SQS), and Elasticsearch, combining modern stacks with scalable design principles.
  • ๐Ÿ“Š Leveraged Mixpanel analytics to shift the product culture from vanity metrics (page views) to action-driven measurement and experimentation.
  • ๐Ÿ‘ฅ Built and scaled technical talent pipelines, leading hiring, training, retention, and team development to create a high-performing engineering org.
Engineering ManagementProduct DevelopmentTeam Building

Y2cf digital media pvt limited

Head of Engineering

Jan 2013 โ€“ Jul 2014 ยท 1 yr 6 mos ยท Gurgaon, India

  • ๐Ÿš€ Headed the engineering division, driving management, implementation, growth operations, and delivery of the business plan with a clear focus on maximizing business value and minimizing time-to-market.
  • ๐Ÿค Aligned stakeholders and development teams around measurable product goals, actively involving business leaders in the product development process to ensure relevance and adoption.
  • ๐Ÿ‘ฅ Built a high-performing engineering org by recruiting senior engineers, mentoring teams, and conducting performance reviews, creating a culture of ownership and accountability.
  • ๐Ÿ“ฒ Launched impactful product features across consumer apps and merchant/ops portals, driving +30K monthly new users, a 30% uplift in conversion rates, and 97% growth in new merchant signups.
  • โšก Overhauled engineering & product processes (Agile, code reviews, best practices), cutting time-to-market from 3 months to near-zero. This enabled rapid scaling to 4M+ users (1M+ active) and positioned the company for its eventual acquisition by Hike Messenger.
Engineering ManagementProduct DevelopmentTeam Building

Symantec

Principal Software Engineer

Oct 2005 โ€“ Aug 2011 ยท 5 yrs 10 mos ยท Pune, Maharashtra, India

  • ๐Ÿ‘ฅ Led a 15-member cross-functional team spanning project management, delivery, IT operations, and client services, while also serving as a solution architect and consultant for enterprise clients.
  • ๐Ÿ† Recognized with 15+ client and employer awards, two out-of-turn promotions, and twice nominated for the Top Talent Program (top 2% of Symantec India employees).
  • ๐Ÿ“Œ Drove product requirements definition by consolidating inputs from customers, partners, sales, engineering, and competitive research into cohesive, market-driven deliverables.
  • ๐Ÿ—ฃ๏ธ Conducted Customer Councils to capture direct client and partner feedback, translating insights into tailored technical solutions built on Symantecโ€™s offerings.
  • ๐Ÿ“‘ Authored MRDs, use cases, and functional specs, collaborating with US and India teams to rapidly configure and demo solutions that addressed critical customer needs.
  • ๐Ÿ“ข Partnered with the VP of Product & Marketing to craft product positioning and collateral (data sheets, whitepapers, go-to-market material), strengthening Symantecโ€™s competitive edge.
  • ๐ŸŽค Represented Symantec at customer briefings, industry conferences, and analyst sessions, delivering technical presentations, whitepapers, and product demonstrations.
  • ๐Ÿ’ก Acted as a subject matter expert across IT strategy, compliance, and solution customization โ€” especially for financial services and high-tech clients โ€” ensuring deployments aligned with business and regulatory requirements.
Software EngineeringProject ManagementClient Engagement

3dplm software solutions limited

Software Engineer

Jun 2004 โ€“ Oct 2005 ยท 1 yr 4 mos ยท Pune, Maharashtra, India

  • ๐Ÿš€ Led enterprise Product Lifecycle Management (PLM) initiatives for global giants like Boeing and Volvo, gathering technical and business requirements, building product roadmaps, and shaping long-term strategy.
  • ๐Ÿ“Š Defined and tracked key performance metrics through dashboards, driving adoption and performance. Leveraged Agile practices to lead cross-functional teams in taking corrective actions and ensuring delivery excellence.
  • ๐Ÿ› ๏ธ Bridged business and engineering by conceptualizing solutions across multiple Microsoft technologies (C#, .Net, ASP.NET, Silverlight, MFC, SQL, Windows) and scripting languages. Translated business needs into detailed functional specifications that enabled engineering to ship features aligned to enterprise requirements.
Software EngineeringProject Management

Premier technology group

Software Engineer

Jul 2002 โ€“ Apr 2004 ยท 1 yr 9 mos ยท Nagpur, Maharashtra, India

  • โšก Consistently rated as a top performer for designing, developing, and testing high-performance Windows/VC++ modules, delivering reliable and scalable enterprise solutions.
  • ๐Ÿ… Recognized for process excellence, serving as a core member of the Software Engineering Process Group and contributing to TickIT: ISO 9001 certification, a testament to strong engineering rigor and passion for quality.
  • ๐Ÿ‘ฅ Worked in a focused team of 5, specializing in solution design while building a foundation in structured software engineering and quality-driven delivery.

Education

Indian Institute of Management, Indore

Master of Business Administration (MBA) โ€” Finance and Strategy

Jan 2011 โ€“ Jan 2012

Pune University

Bachelor of Engineering (B.E.) โ€” Computers

Jan 1998 โ€“ Jan 2002

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