Jan 2023 – Apr 2024 · 1 yr 3 mos

• Formed and Led a strategic partnership with Polygon
• Managed a team of designers, PMs, and developers to grow adoption of web3 tech. and NFTs
• Launched FireDrops 2.0, an engagement and rewards (NFTs) system tailored for brands — engaged over 4M wallets, whilst contributing to top-line for many top brands
• Initiated development of a Zk powered Blockchain for eCommerce

Sep 2022 – Dec 2022 · 3 mos

• Lead, web3 and Metaverse commerce Pod
• Launched FireDrops, a proprietary NFT platform in under 3 months
• Spearheaded the first drop with Nothing (Dots initiative), driving
• 32,000 wallets activated and more than 70% of Black Dot NFTs claimed
• Launched a digital treasure hunt during BBD '22 - 200,000 NFT mints in just one week
• Launched Flipverse - largest metaverse activation to date, uniting 1,500 cities in a pixel-streamed metaverse shopping experience
• Helped set-up and lead the Blockchain-eCommerce Centre of Excellence with Polygon

Sep 2021 – Sep 2022 · 1 yr

• Experimented and scaled 3D and AR on Flipkart
• Developed an internal CMS to bring efficiency and scale to our 3D pipeline - grew 3D catalog coverage by 10x
• Tripled the adoption of 3D and AR on product pages, which grew order conversions due to more buyer confidence
• Co-invented a proprietary photogrammetry solution for automatic and accurate 3D reconstruction of footwear
• Initiated the proposal for web3 and Metaverse commerce pod, which also led to the setting up of Flipkart Labs, an arm focused on emerging tech in ecommerce

Mar 2021 – Aug 2021 · 5 mos

• Lead, India-SA Regional Operations, Uber Rentals
• Expanded Uber Rentals to 39 cities in India-SouthAsia, improving reach and growing adoption
• Improved user onboarding, achieving a 12% rise in rider conversion and reducing cancellations by 5%
• Redesigned driver offer card, increasing driver completion and acceptance rates
• Executed AB tests and refined product messaging to arrive at the value proposition, resulting in a 9% increase in trial conversions among existing Uber users

Oct 2019 – Feb 2021 · 1 yr 4 mos

• Expansion and Growth Lead, Uber Rentals Operations, Uber Rentals
• Launched Uber Rentals in India and expanded it -- managed a global cross-functional task force to launch Uber Rentals in North America, LATAM, and EMEA
• Hit $10M ARR in Gross Bookings in India in 9 months
• North India Operations, Uber Intercity
• Grew weekly trips 8x in 9 months by improving reliability, experience, and pricing
• Improved service reliability by 25 percentage points with better driver training and pricing structures
• Reduced support contact/defect rate from 80% to 17% through an RCA-driven problem-solving approach that led to refining pricing structures and improving trip experience

Mar 2019 – Sep 2019 · 6 mos

• Policy Ops, Delhi NCT
• Negotiated with Delhi's Transport Department for 2-wheeler registrations
• Proposed deploying 5,000 bike-taxis to the Minister of Transport in 2019 during the odd-even scheme to improve first and last-mile connectivity
• Despite no headway on legislation, internally rallied and successfully launched BikeShare to serve the customer need for more affordable first and last mile travel, facilitating 100K+ weekly trips in Delhi NCR in 3 months

Aug 2016 – Feb 2019 · 2 yrs 6 mos

• Scaled underpenetrated areas, Noida and Ghaziabad
• 1.5x growth in an 8-week period
• Focused on first/last mile travel as the lead use case
• Executed an omni-channel marketing campaign
• Launched the 'Pool at flat ₹49' campaign
• Scaled nationally as 'Pool = Paisa Vasool'
• Delivered the highest trip growth for Uber India in 2017
• Strategically employed the 'Bata pricing strategy' to signal affordability
• Launch and scaling of operations in Uttar Pradesh
• Fastest city in the India-SouthAsia region to 100K weekly trips
• Orchestrated a further 2x increase in top-line growth by launching new markets -- Kanpur, Agra, Varanasi, Prayagraj
• Improved inflows by 30% via iterative optimisation of incentive spending, whilst maintaining high growth rates

May 2016 – Jul 2016 · 2 mos · Bengaluru, Karnataka, India

• Managed over 100 SaaS clients
• Highlight was cold emailing CEOs of billion $ companies and getting on a call with Kevin Hartz, co-founder and Chairman of Eventbrite

Dec 2015 – Feb 2016 · 2 mos · Gurugram, Haryana, India

• Launched hospitals as a vertical
• Closed 62 hospitals in 8 weeks. Managed each sale end-to-end, from lead gen to installing the entertainment box
• Increased app usage by 60% through guerrilla tactics
• Eg. Installed posters at eye level for patients & visitors in waiting rooms

Jun 2015 – Nov 2015 · 5 mos · Bengaluru, Karnataka, India

• Made Helpchat a household name in Bangalore in 2015
• Worked with Ogilvy on "Har Kaam Aaram"
• Deployed $500K on online and offline media
• 2x-ed DAUs and 3x-ed organic installs

May 2014 – Jul 2014 · 2 mos · Greater Delhi Area

• Led a project on streamlining manufacturing setup for Ministry of Commerce and Industry, Govt. of India
• Optimised the set of workflows to follow, to reduce TAT for license grants across any state