Aug 2016 – May 2018 · 1 yr 9 mos · Noida, Uttar Pradesh, India · On-site

• Established as the Founder & Director of Yathis, a young company with global ambitions in delivering quality education, clinical practice, and treatment of chronic diseases using integrated hypnotherapy and allied services.
• Envisioned and developed the strategic roadmap for Yathis, including the expansion plan to open HypnospeTM centers in major cities across India and globally.
• Positioned Yathis as a pioneering organization, offering three distinct services: Yathis Discover, Yathis Heal, and Yathis Learn, aimed at transforming the understanding, response, and treatment of human suffering.
• Focused on delivering exceptional quality in education, clinical practice, and treatment, leveraging integrated hypnotherapy and allied services to enhance overall well-being.
• Collaborated with a dedicated team to develop and implement innovative methodologies, ensuring effective delivery of services and superior client outcomes.
• Championed the mission to create a better world by addressing human suffering, fostering compassion, and promoting holistic healing approaches.
• Key Achievements:
• Successfully launched Yathis, establishing the company as a pioneer in the field of integrated hypnotherapy and allied services.
• Developed a comprehensive business plan and growth strategy, resulting in the planned expansion of HypnospeTM centers in major cities in India and future global expansion.
• Attracted top talent and built a passionate team dedicated to the company's mission, fostering a collaborative and purpose-driven work culture.
• Formulated strategic partnerships and alliances to enhance the reach and impact of Yathis, collaborating with renowned experts and organizations in the field of holistic healing.
• Created a positive impact on individuals' lives, providing effective treatment options for chronic diseases and promoting a deeper understanding of human suffering.

Jan 2016 – Mar 2016 · 2 mos · Noida, Uttar Pradesh, India · On-site

• Results-driven CEO with a proven track record of leading and growing companies in the Out-of-Home (OOH) and Ambient media industry. A visionary leader, adept at identifying and capitalizing on business opportunities, expanding market presence, and driving revenue growth. Skilled in team management, strategic planning, and fostering strong client relationships. Committed to delivering exceptional results and positioning Aspek Media as a global leader in OOH Media.
• Provide strategic direction and vision to Aspek Media, a leading company excelling in the OOH and Ambient media space in India.
• Successfully secured exclusive rights for Advertising, Space, Promotions, Events, and Kiosks at The Entertainment City, Noida, including prominent malls and amusement parks.
• Develop and execute growth strategies to acquire premium media and space in malls, airports, metros, and other top-tier OOH properties in India and globally.
• Lead a high-performing team of 30 specialists in sales, operations, design, and marketing to drive business objectives and achieve growth targets.
• Oversee design, manufacturing, and execution of world-class media options within strict timelines, ensuring operational excellence and adherence to industry standards.
• Drive financial success through effective financial strategies, budget management, and revenue optimization.
• Act as a thought leader, representing Aspek Media at industry events, conferences, and forums.

Sep 2014 – Present · 11 yrs 8 mos · Noida, Uttar Pradesh, India · On-site

• Provide dynamic leadership as the MD & CEO of a leading media company, driving strategic vision and spearheading business operations.
• Oversee the overall growth, performance, and profitability of the organization, ensuring alignment with corporate objectives and market trends.
• Lead a high-performing team of professionals, fostering a collaborative and innovative work culture to achieve exceptional results.
• Develop and execute strategic initiatives, expanding the company's market presence, and driving revenue generation.
• Cultivate strong relationships with key stakeholders, including clients, partners, and industry leaders, to drive business development and strategic partnerships.
• Continuously assess market dynamics, industry trends, and emerging technologies to identify new growth opportunities and stay ahead of the competition.
• Successfully navigate complex regulatory and compliance environments while ensuring the highest ethical standards and corporate governance.
• Key Achievements:
• Led the company to achieve year-over-year revenue growth, exceeding targets by 50% and driving sustainable profitability.
• Pioneered strategic partnerships with major clients and industry leaders, resulting in a significant increase in market share and brand visibility.
• Implemented innovative marketing and sales strategies, resulting in a 25% increase in client acquisitions and retention rates.
• Developed and launched cutting-edge digital media solutions, positioning the company as a leading provider of next-generation advertising technologies.
• Streamlined operational processes, optimizing efficiency and reducing costs by 30% while maintaining service quality and customer satisfaction.
• Cultivated a high-performance culture, attracting top talent, fostering employee growth and development, and achieving a staff retention rate of 75%.

May 2012 – Aug 2014 · 2 yrs 3 mos · Mumbai Metropolitan Region

• Realm Digital Media is a new age internet and mobile marketing company. It provides end to end digital marketing and media support to clients. Typical services offered are SEO, SEM, PPC, website development & management, applications on multiple platforms, digital media campaign planning, buying and execution across ad networks, google display networks, social media management, guidance and analysis, online reputation management, development of applications across platforms etc.
• Along with this, Realm digital is also in the process of developing portals in the niche segment in the internet and mobile space.

Nov 2011 – Sep 2014 · 2 yrs 10 mos · Mumbai Metropolitan Region · On-site

• Established as the Founder Director of EMM International, one of the world's top four Media Auditing and Media Management Performance consultancies.
• Brought twenty years of global expertise to the Indian market, launching EMM India in November 2011 to provide world-class international Media Management services.
• Built a strong reputation for delivering bespoke media evaluation solutions for brands across the globe, helping clients gain a significant competitive advantage over their rivals.
• Conducted comprehensive research among advertisers and media agencies in India, gaining a deep understanding of their needs and challenges in increasing media accountability.
• Developed tailored services that address the specific requirements of clients while fostering mutually beneficial relationships with media agencies, leveraging our extensive media knowledge and respect for their work.
• Headquartered in London, EMM International operates with offices in Mumbai and New Delhi, strategically positioning the organization to cater to the evolving media landscape in India.
• Key Achievements:
• Successfully introduced EMM International to the Indian market, establishing a strong presence and garnering a reputation for excellence in media auditing and management.
• Developed and implemented innovative media evaluation methodologies, enabling clients to optimize their media strategies and achieve exceptional results.
• Built a diverse and high-performing team, fostering a collaborative and entrepreneurial culture focused on delivering exceptional client service.
• Cultivated long-term partnerships with renowned brands and agencies, driving revenue growth and market expansion.
• Positioned EMM International as a trusted advisor in media accountability, helping clients make informed decisions and maximize their advertising investments.

Jul 2011 – Aug 2014 · 3 yrs 1 mo · Mumbai Metropolitan Region

• Equipped with a boutique retail design setup with an inhouse team of capable designers, architects, projecct management and execution experts. Realm Retail is currently providing end to end retail brand identity solutions to clients like Piaggio and spearheading the entire retail prelaunch of the brand in India. We are also working with banks, jewellery, infrastructure and education categories for designing and executing their requirements like way finding signage, large complex signage, development of ATMs, unique and innovative furniture designs for homes, offices and hotels, POS product design, display counters, shop in shops, kiosks etc.

Apr 2010 – Sep 2014 · 4 yrs 5 mos · Mumbai Metropolitan Region · On-site

• Co-founded the holding company for investments in the media domain, aimed at targeting global investments and expertise in various media verticals.
• Embodying the meaning of Indraksh, which signifies farsightedness, global vision, and leadership, led the strategic direction of the company to identify niche segments and foster growth opportunities.
• Realm Media Solutions Private Limited: A leading 360-degree media solutions provider specializing in Out-of-Home (OOH) advertising across the country.
• Realm Retail Solutions Private Limited: An integrated retail design and execution company focused on delivering comprehensive solutions.
• Indraksh EMM India Private Limited (EMM India): A specialist media management and benchmarking consultancy, formed as a joint venture with EMM International, a renowned media audit company based in the UK, with operations in 80 countries worldwide.
• Realm Digital Media Solutions Private Limited: A one-stop-shop for all digital media requirements, including website development, SEO, SEM, PPC, social media marketing, and more.
• Key Achievements
• Successfully formulated and established a joint venture with EMM International, launching the collaboration at the British High Commission in Delhi and Mumbai, solidifying the company's global presence.
• Demonstrated exceptional leadership in raising nearly 5 million dollars from investors, showcasing adeptness in fundraising activities.
• Solely managed the entire setup of the company, overseeing its growth from a team of two individuals to a robust workforce of over 90 employees. Undertook various responsibilities, including company registration, logo and marketing collateral development, website creation, recruitment, office setup, and regulatory compliance.
• Represented the group at prominent industry functions and bodies, including AIMA, FICCI, and marketing and trade conferences, further establishing the company's presence and reputation in the industry.

Apr 2010 – Aug 2014 · 4 yrs 4 mos · Mumbai Metropolitan Region

• Responsibilities:
• To compile and synthesize relevant business data such as financials, performance, and headcount forecasts. To review and approve billing invoices and expense reports
• To draft business plans, budgets and quarterly and semi-annual business reviews
• To recruit and hire critical new staff in for all the group companies
• To coach and mentor staff members by offering constructive feedback and taking interest in their long-term career growth
• To develop a new customer base consisting of over blue chip accounts
• To negotiate rates with publications, channels, media owners so as to cut media buying costs and increase the bottom-line
• To identify, coordinate and participate in client relationship-building activities and meetings
• To create value propositions, national programs and strategic plans while maintaining multi-location and national accounts averaging over 25 crores in revenue
• To collaborate with account executives to penetrate new accounts, identify potential customers, participate in media pitches, etc.
• Maintain up-to-date knowledge of industry, target accounts and competitive landscape
• To create and conduct unique marketing proposal presentations and RFP responses
• Highlights:
• Played a stellar role in setting up national operations across 6 cities viz. Mumbai, Delhi, Kolkata, Chennai, Bangalore & Hyderabad, recruited and groomed a team of 90 professionals pan India for the Indraksh group
• Efficiently acquired new business and media accounts of over 25 crores in Year 1 of the new media agency Realm Media, which included blue chips like HDFC Bank, Shoppers Stop, JSW Group, JSPL, Madura Garments, Platinum Guild International, McAfee, Symantec, etc.
• Pivotally conceptualized, managed and successfully executed media campaigns of over INR 100 crores in the last 4 years
• Acquired the complete advertising, promotions, kiosks and event rights at The Great India Place from IRPPL for the Indraksh group for a period of 10 years

May 2006 – Apr 2010 · 3 yrs 11 mos

• Laqshya is determined to be the leading OOH media organization in its areas of presence.
• Highlights:
• Efficiently acquired brands and built relationships for OMI - the agency division. Key brands being HP, Nokia, LG Electronics, Hyundai, Honda, Maruti, Airtel, BSNL, Tata DoCoMo, Sony, HT Media, Tata Indicom, Idea, Info edge etc.
• Holds the distinction of generating new business of over Rs. 50 crores for the OOH specialist in a single year
• Successfully won:
• + Hyderabad International Airport project singlehandedly worth more than 350 crores for the group
• + GVK ONE Mall and DLF City Centre projects worth more than 100 crores for the group
• Acquired key properties for the group at the Mumbai Airport worth more than 100 crores
• Setup and executed the entire airport and mall project from Engg Design, to vendor identification, supply chain management, execution, team identification, recruitment and finally sales & marketing.
• Attained the award of Media Owner of the year at OAC 2009 for the Hyderabad Airport project from Mr. Piyush Pandey
• Collaborated with the Finance team in raising PE funds and term loans for the group. We raised close to 100 million dollars in 3 years - the highest in the industry
• Organized campus recruitment from Top B-schools and trained team members for various verticals. Setup teams at 22 locations across India
• Developed the brand "Laqshya" using various associations with Media and the Entertainment sector
• Represented Laqshya and delivered lectures on OOH at the Airport Revenue Conclave in Cochin, the FEPE World Congress in Spain and many other national and international forums
• Built key relationships for the group with:
• + Airport operators like GMR, GVK, AAI, CIAL, etc.
• + Mall and multiplex owners like DLF, Fame, Inox, Adlabs, Mantri, Runwal, Oberoi, GVK, etc.
• Attained Young Achiever Award by the Indira Group of Institutions, Pune in 2009 for outstanding contribution to the media industry

Jan 2006 – Apr 2010 · 4 yrs 3 mos

• Growth Path:
• May 2006 - Mar 2008 Chief Marketing Officer, OMI
• April 2008 - Feb 2009 Chief Operating Officer - Airports & Ambient Media
• Mar 2009 - Mar 2010 Executive Vice President - Group Revenue
• Responsibilities:
• To carry out Profit Center responsibility pan India for OMI (strategic OOH Media Specialist) and for Airport & Ambient Media Verticals in the group
• To supervise the entire business development activities of the group
• To monitor the Setup of the entire marketing, research, monitoring and execution infrastructure in India. To work closely for development of IOS in co-ordination with MRUC
• To collaborate with the websites, publications, newspapers, TV and media for PR activities and barter arrangements
• To function as Member of the Strategic Core Group for the Company, to assist in formulating overall growth strategies and direction for the group
• To work towards technological upgradation of the processes and ensuring global best practices
• To pivotally create an international brand image for the OMI and Laqshya brands
• To assist in guiding and imparting training to the teams
• To ensure effective quality management for OOH media execution and acquisition

Dec 2003 – Apr 2006 · 2 yrs 4 mos

• Jiva Group of Cos is engaged in Education, Healthcare, and Social Enterprise. (http://www.jivagroup.com ). Jiva Ayurveda is into manufacturing and marketing of more than 600 Ayurvedic herbal teas, cosmetics, shampoos, oils, herbal tablets, soaps etc. The products are sold through our website www.jiva.com and through channel sales in India and abroad.
• • Jiva ICOT is into developing and marketing of school subject books for classes 1 to 8, which are sold to more than 1000 public schools across the country. The company is also into exports and imports of general books, reference books from various renowned publishers all across the world.
• Work Profile:
• Overall in charge of the entire activities of the company which includes Sales, Marketing, Administration, Institutions, Accounts, Product Development in both domestic and international markets for education, healthcare and social enterprise.
• Highlights:
• Holds the merit of restructuring the entire website and aggressive online marketing campaigns
• Efficiently increased:
• + The Google page rank from 4 to 6
• + Number of unique visitors by 100%
• + Online sales revenue by more than 50%
• Played a stellar role in launching a whole new astrology portal by the name of Bhavishya
• Pivotally developed international quality packaging for the cosmetics, food supplement and medicinal range of products
• Started exports of books to Thailand, Maldives and Sri Lanka
• Successfully developed:
• + Distribution infrastructure in India by appointing C&F, Super Stockist and Distributors
• + Bulk exports to USA, Taiwan, Japan, UK, Poland etc.
• Created Media hype by ensuring regular press releases
• Managed Tie-ups with corporates/institutions for product promotion like Modicare, Inway Shoppe, and Holiday Inn etc.
• Developed partnerships for the Teledoc project of Jiva Research Institute

Aug 2002 – Dec 2003 · 1 yr 4 mos

• The company is engaged in the business of developing a nationwide franchisee network for branded products.
• Highlights:
• Effected tie-ups with various reputed companies in the consumer products and consumer durable industry, such as Sansui, Timex, HMT, Casio, Milton, Prestige, Klik, Pentair, HMT, Inalsa, Kenstar, Maharaja Whiteline, Tefal, Corfom, Beltek, Macko, Singer, BAF Germany, Modi Hoover, Kent RO, Samsonite, Atlas, Nokia, Carrier, LG Electronics, IFB, Videocon International, Herboclub, etc.
• Substantially increased:
• + Sales turnover across the territories of Delhi, Haryana, Rajasthan, Chattisgarh, Bihar, UP and Maharashtra
• + Revenue generation through direct marketing by 100% in just 3 months
• Essayed a key role in setting up a network of 35 franchisees in a period of 6 months, and put in place sales and logistics network for the supply of goods and sales to the franchisees
• Enhanced institutional sales and procured additional business from the service, construction and hotel industry

Aug 1999 – Jul 2002 · 2 yrs 11 mos · Bhopal

• This is the 6th largest Indian Liquor Company having a turnover of Rs.350 crores
• Work Profile:
• Responsible for managing all activities related to business development and commercial operations
• Formulated business strategies and launched new products
• Successfully introduced Woodpecker Premium Lager in MP captured 25% of market within three months of launch
• Efficiently established the market for Rum in Sierra Leone - West Africa, gaining a market share of 75% within one year of operation
• Initiated the practice of export of bulk orders in concentrated (96%v/v) form, which was diluted and packed in small packs by the importer, saving 70% cost in transporting bottles and water overseas, thus making the project cost viable for both the parties
• Effected a substantial growth of 75% in export business
• Instrumental in establishing business in West Africa, Southeast Asia, Maldives, Seychelles, Europe, Latin America, Australia and Japan
• Generated additional business of Rs.1 crore from new market segments in the USA
• Instrumental in initiating the export of Sunny Beaches Premium Lager to one the biggest importers in USA, acquiring business of 30000 cases in 7 months
• Effectively reduced freight costs by 50% for domestic transport and marine freight operations
• Successfully acquired clearance from Airports Authority of India, Central Pollution Control Board, etc. for proposed 30MW power plant at Mandideep, Bhopal
• Obtained letter of appreciation from the Managing Director for showing outstanding performance within 3 months of joining