Nov 2025 – Present · 7 mos · New York City Metropolitan Area · Remote

• Fractional growth partner leading performance, SEO, and automation strategy for a national EdTech esports platform empowering K-12 students through gaming and STEM. Oversee digital acquisition, AI-driven optimization, and HubSpot system architecture to scale educator partnerships and enrollment efficiently.
• Key Focus Areas:
• Architecting paid and organic campaigns across Google Ads, Meta, and HubSpot to drive qualified educator leads and reduce CAC.
• Deploying AI-driven automations and advanced analytics to refine targeting, content workflows, and conversion tracking.
• Implementing SEO and AEO frameworks to expand organic visibility and improve inbound lead quality.
• Building integrated dashboards and lifecycle funnels for real-time performance insight and data-driven decision-making.
• Partnering directly with the CEO and founders on brand positioning, GTM planning, and long-term growth milestones.

Feb 2025 – Present · 1 yr 4 mos · Remote

• Bolen Bliss is a bilingual wedding-vendor platform connecting engaged couples with local wedding professionals. I lead business growth, AI integration, and marketing automation building scalable systems that drive revenue, efficiency, and long-term brand value.
• Key Focus Areas:
• Growth strategy, performance marketing, and revenue optimization.
• AI-driven marketing systems and workflow automation.
• Martech architecture using HubSpot, WordPress STAX, and Jetpack AI.
• Brand positioning, storytelling, and creative leadership.
• Strategic partnerships, vendor acquisition, and market expansion.
• Cross-functional leadership and organizational scaling.
• Currently leading Bolen Bliss while open to executive marketing and growth leadership roles where I can apply my expertise in AI systems, automation, and full-funnel growth strategy to accelerate business performance.

Apr 2023 – Sep 2025 · 2 yrs 5 mos · Virginia Beach, Virginia, United States · On-site

• Led national marketing strategy and digital performance for a university system with 14 campuses and 6 business units. Reported directly to executive leadership, managing an 8-figure marketing budget and a 20+ person team across paid media, creative, content, video, web, PR, alumni engagement, and analytics.
• Responsibilities:
• Served as the senior-most marketing leader, accountable for brand strategy, enrollment growth, CRM operations, and digital transformation.
• Directed all marketing functions across 6 business units, aligning initiatives with institutional priorities and regulatory standards.
• Partnered with Admissions, IT, and executive leadership to modernize recruitment systems and optimize the enrollment funnel.
• Built and mentored a high-performing, multi-disciplinary marketing team, instilling a culture of data-driven decision making and continuous innovation.
• Key Achievements:
• Transformed performance in key programs, achieving triple-digit enrollment growth through SEO, content, and digital optimization.
• Rebalanced program portfolio by driving outsized growth in smaller programs through SEO, offsetting the loss of a major program and sustaining overall growth.
• Enhanced funnel efficiency by improving CRM-driven conversion rates and delivering an upper double-digit reduction in CAC across priority programs.
• Strengthened digital presence through a major website relaunch, driving significant increases in lead volume while lowering acquisition costs.
• Modernized operations by building 9 AI-driven tools that cut production time by two-thirds and scaled content output more than 100%.
• Elevated engagement in email marketing with nearly triple CTR growth through advanced segmentation, dynamic content, and behavioral triggers.
• These initiatives delivered measurable growth and efficiency gains, demonstrating the impact of modern marketing at scale.

May 2022 – Apr 2023 · 11 mos · Huntington Beach, California, United States · Remote

• As a senior executive overseeing cross-functional growth, I led the end-to-end development of Rume’s proprietary telehealth platform and a portfolio of clinical services, driving patient access, operational efficiency, and revenue expansion across 80+ clinics in 15 regions. Working directly with the C-suite, I orchestrated the integration of digital platforms, clinical operations, and financial systems to position Rume for scalable, sustainable growth in the competitive telehealth market.
• Key Achievements:
• Launched 19 new clinical service lines in under 8 months, reducing service development timelines by 83% and accelerating adoption across 80+ clinics.
• Spearheaded a 251% profitability increase in the company’s flagship service line by optimizing go-to-market strategy, clinical operations, and patient engagement models.
• Consolidated company-wide systems, achieving a 40% reduction in operational expenses and an 85% decrease in “Left Without Being Seen” (LWBS) rates, dramatically improving patient satisfaction and operational throughput.
• Aligned product innovation with clinical and operational strategies, collaborating closely with the Chief Product Officer (CPO) and Chief Medical Officer (CMO) to drive cohesive business transformation.
• Enhanced regulatory compliance and billable performance, leading the creation of new clinical policies and standard operating procedures that fueled a 143% increase in billable claims.
• Reduced customer acquisition costs by 26%, integrating advanced digital systems across marketing, IT, and finance to improve user acquisition, onboarding, and retention metrics.
• Positioned Rume Health as a scalable telehealth innovator, blending technology, clinical excellence, and operational rigor for national expansion readiness.

Dec 2021 – Nov 2022 · 11 mos · Santa Monica, California, United States · Remote

• Chief Marketing Officer / Fractional Chief Growth Officer (Equity Shareholder)
• Recruited to guide strategic recovery and business model transformation following regulatory disruption, I transitioned from full-time CMO to a fractional leadership role. In both capacities, I led the redevelopment of Grassp’s proprietary technology, realigned brand and market positioning, and architected a shift from a direct-to-consumer (B2C) model to a scalable business-to-business (B2B) solution — reestablishing growth momentum and strategic partnerships critical to long-term viability.
• Key Achievements:
• Redeveloped the company's proprietary platform, shifting from a B2C model to a scalable B2B solution that enabled strategic partnerships and operational recovery.
• Revitalized marketing systems and campaign architecture, achieving a 1,200% increase in click-through rates and a 145% lift in open rates through audience segmentation, messaging optimization, and marketing automation.
• Rebuilt the corporate website to integrate seamlessly with upgraded platform technology, streamlining partner onboarding and enhancing customer experience.
• Forged key strategic partnerships, leveraging deep industry connections to expand Grassp’s client network and establish new revenue streams.
• Developed a new business development infrastructure, aligning customer engagement, partner acquisition, and brand strategy for scalable growth post-licensure recovery.
• Maintained active leadership as an equity shareholder, guiding brand strategy, technology development, and market re-entry initiatives through a period of high volatility and transition.

Apr 2021 – Dec 2021 · 8 mos · Phoenix, Arizona, United States · On-site

• Recruited to modernize brand positioning and operational systems ahead of a strategic acquisition, I led the transformation of marketing operations across 23 franchise locations while collaborating with ownership and executive teams on cross-functional process improvements. My leadership helped enhance brand equity, streamline resource allocation, and maximize franchise-level profitability, directly contributing to a successful $20M exit for the organization.
• Key Achievements:
• Modernized brand identity and marketing infrastructure, repositioning Native Grill to attract a younger demographic and enhance customer engagement across franchise locations.
• Developed and managed the 2022 marketing budget, aligning resources across 23 franchises to maximize return on investment and support $58M in annual revenue generation.
• Reduced marketing expenses by 36%, renegotiating vendor contracts and optimizing operational workflows without sacrificing brand visibility or campaign performance.
• Designed and executed targeted multi-channel campaigns, boosting foot traffic and enhancing franchise-level profitability through localized, data-driven marketing strategies.
• Streamlined cross-functional collaboration, working directly with franchise owners, external vendors, and executive leadership to align operational and marketing objectives in preparation for acquisition.
• Played a key leadership role in the company’s $20M acquisition, receiving a share of the sale proceeds for driving operational and marketing due diligence success.

Oct 2019 – Apr 2021 · 1 yr 6 mos · Phoenix, Arizona, United States · On-site

• Brought in to spearhead rapid growth and digital transformation for a leading cannabis edibles brand, I architected scalable marketing and operational systems that fueled 10x revenue growth. I led initiatives that not only redefined the company's digital presence but also transformed cannabis e-commerce infrastructure industry-wide, culminating in Baked Bros™ becoming one of the fastest-growing cannabis brands in the United States. Starting marketing budget $30k ending marketing budget $650K.
• Key Achievements:
• Scaled company revenue from $2.6M to $25M by leading marketing strategy, systems innovation, customer acquisition initiatives, and brand expansion.
• Created the industry’s first Direct-to-Business-to-Consumer (DTBTC) e-commerce platform, facilitating over $4.55B in annual cannabis sales representing 12% of the U.S. market by 2024.
• Drove a 19,000% increase in organic SEO traffic, positioning Baked Bros™ as a category leader and earning awards from Prism’s Top 100 Marketing Leaders and Pioneer Intelligence’s Top Mover rankings.
• Built and led a high-performing marketing team of 9, overseeing digital advertising, SEO, email marketing, influencer partnerships, and brand development strategies across retail partners.
• Optimized cross-functional collaboration, aligning marketing, product innovation, and operational systems to ensure cohesive execution and measurable business outcomes.
• Developed scalable systems and workflows, enabling rapid operational growth, ensuring supply chain efficiency, and meeting rising consumer and partner demand.
• Shaped industry-wide cannabis e-commerce standards, earning national and international recognition for driving digital innovation, operational excellence, and customer-centric growth strategies.

Dec 2018 – Dec 2021 · 3 yrs · Phoenix, Arizona, United States · Remote

• Founded and operated a creative strategy and media production agency, specializing in branding, earned media, and digital marketing campaigns across real estate, healthcare, education, and political sectors. Led end-to-end business operations, client strategy, and creative execution, delivering high-impact campaigns that enhanced brand visibility and drove measurable audience engagement for prominent organizations.
• Key Achievements:
• Produced native and earned media campaigns for high-profile clients including Berkshire Hathaway, CBRE, Mobile Mini, Colliers International, Grand Canyon University (GCU), and Arizona State University (ASU).
• Partnered with Karrin Taylor Robson in 2018, developing editorial spreads and targeted advertisements to boost public engagement and enhance brand positioning during her early political initiatives.
• Led advertising and branding campaigns for top-tier companies such as Cushman & Wakefield, First American Title, and Walker & Dunlop, driving measurable gains in brand recognition and lead generation.
• Streamlined high-volume creative production, improving workflows to meet demanding deadlines for print and digital media assets while maintaining top-tier quality.
• Elevated client brand positioning, securing prime media placements and strengthening consumer trust through authentic, story-driven marketing strategies.
• Received international creative awards and recognition, with work exhibited in Lisbon, Milan, Tel Aviv, Los Angeles, and Vancouver.

Oct 2018 – Oct 2019 · 1 yr · Phoenix, Arizona Area · On-site

• Led the overall marketing strategy, digital transformation initiatives, and advertising revenue growth for one of Arizona’s premier commercial real estate publications. Directed cross-platform marketing campaigns, strengthened editorial visibility, and optimized operations to drive readership expansion and corporate profitability.
• Key Achievements:
• Produced and marketed the Fall Forum Leadership Edition, featuring Karrin Taylor Robson, Dr. Michael Crow (President of Arizona State University), and Erik Olsson on the cover — strengthening the magazine’s brand association with Arizona’s top business, education, and civic leaders.
• Increased corporate annual revenue from $1.3M to $2M, launching innovative advertising solutions, premium ad placements, and revenue-generating partnerships.
• Drove a 64% increase in organic SEO traffic, optimizing digital content strategies, streamlining CMS operations, and enhancing audience engagement through targeted editorial campaigns.
• Automated the magazine’s distribution workflow, using MailChimp and CRM tools to boost email subscriber engagement by 30% through A/B tested campaigns.
• Negotiated improved production contracts, enhancing print quality and reducing manufacturing costs, directly impacting gross margin improvement.
• Achieved a 7,900% increase in ad efficiency, redesigning advertising methodologies to maximize audience targeting, advertiser ROI, and internal performance metrics.

Dec 2011 – Sep 2018 · 6 yrs 9 mos · Chesapeake Va · On-site

• Led e-commerce, marketing, and operational strategies for a direct-to-consumer (DTC) lifestyle brand specializing in skateboarding and surf wear. Directed multi-channel growth initiatives, expanded global market reach, and built a recognizable brand that achieved national media exposure and consistent revenue growth across retail and wholesale distribution.
• Key Achievements:
• Drove a 46% increase in annual sales, leading integrated marketing campaigns, seasonal product launches, and influencer partnerships that expanded customer acquisition and loyalty.
• Scaled online engagement by 300%, implementing SEO, social media, and content marketing strategies that built a strong digital community around the brand ethos.
• Expanded international market reach into Canada and Germany through strategic partnerships, global distribution networks, and localized digital campaigns.
• Launched a viral brand campaign that generated over 250K impressions from a single post, capturing significant attention across skateboarding and surf communities.
• Streamlined operational and fulfillment processes, collaborating with U.S. and Chinese manufacturing partners to enhance production timelines, quality assurance, and inventory management.
• Secured high-profile media placements, including brand features in Thrasher Magazine, further establishing Akua as a recognized name in the skateboarding and surf wear industries.