Zia Rahamat — Associate Partner
Growth & Commercial Leader with a track record in scaling unicorns, steering IPO pathways, and delivering successful startup exits. Global experience in product strategy, growth marketing, analytics, CRM and full P&L ownership across MENA, Southeast Asia, EU and India. Known for analytical rigor, commercial acumen, and building systems that help scale both early-stage startups and mature companies. + At OSN+ overhauled growth strategy in <1 year: 9x engagement, 4x open rates, 3x traffic, +35% conversion, (-)26% churn + Led Netflix, Disney+, Amazon Prime and others global brands’ GTM strategy and launch in India through Airtel's telco-led distribution + At Airtel built #Thanks Loyalty program opted by 20M+ users, won us ‘Most Innovative App of 2020’ by Economic Times + At ShopClues awarded Best Manager Award from CEO for FY 2017’s performance and team leadership + At P&G awarded Top Performer Award by CMO, P&G India (Sonali Dhawan) for driving >2x growth on D2C sales + Built $20M+ new revenue streams and delivered 70%+ topline and 23%+ retention uplift in competitive markets + Built cross-border, cross-functional teams of 20+ and embedded a 10x experimentation culture that enabled bold market-bets and led to category leadership In my pastlife, I built and managed a team of more than 100 members. My most satisfying professional achievement has been when my team members have thanked me for the best learning experience and job of their careers. Expertise: + Distribution: Freemium, Subscriptions, Marketplace, Partnership, Product-led Growth (PLG), D2C, Omni-channel + Growth: MarTech, Marketing Automation, lifecycle marketing, CRM, GTM Strategy, Experimentation, and Full-funnel optimization (acquisition, activation, engagement, monetization, retention, upsell, cross-sell, win-backs) + Product Management: Product Strategy, Product vision, Product Strategy, Sprint planning, Agile, Scrum, PRDs, user stories, wireframing, prototyping, MVPs, A/B tests, prioritization + RevOps / Category Management: Pricing, Merchandising, Personalization, Experimentation, P&L ownership, Brand launch, KAM, Supply Planning, FP&A, AOP, MBR, QBR planning Tools/ Technologies: + Marketing Analytics / Product Analytics: Amplitude, Google Analytics, Adobe Analytics / Omniture, Adjust, Branch, Clickstream, mixpanel, Firebase, Appsflyer, MMM modeling + CLM / CRM: Braze, MoEngage, Salesforce Marketing Cloud, Hubspot, Clevertap, and in-house tools + Business/ Data Analytics: SQL, Metabase, Looker, Tableau, SAS Visual Analytics and EG, Excel, Python
Stackforce AI infers this person is a Growth and Commercial Leader in the MarTech industry.
Location: Dubai, United Arab Emirates
Experience: 11 yrs 5 mos
Skills
- Growth Marketing
- Product Analytics
- Customer Relationship Management (crm)
Career Highlights
- Scaled unicorns and led IPO pathways.
- Built $20M+ new revenue streams.
- Awarded for top performance in multiple roles.
Work Experience
OSN
Director of Growth and Analytics (5 yrs 5 mos)
Anghami
Director of Growth and Analytics (5 yrs 5 mos)
GoTo Group
Growth Head - Payment Ecosystem (1 yr)
airtel
Senior Growth Product Manager (1 yr)
Truebil
General Manager and Business Head (1 yr)
ShopClues
Growth Head - Marketplace, Sellers Services, Ads (1 yr)
Analytics and Strategy Manager - Category (2 yrs)
Procter & Gamble
Assistant Brand Manager (0 mo)
Nielsen
Market Research Intern (0 mo)
BlackBerry
Software Engineer (0 mo)
Education
Master of Business Administration - MBA at Delhi School of Economics
Bachelor of Science - BS at Birla Institute of Technology, Mesra
High School Diploma at Kendriya Vidyalaya
