Jan 2023 – Dec 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

• Work Overview: I led growth, sales, and marketing.
• 🔷About Anaglyph,
• 🔸Anaglyph is a Web3 startup backed by Accel & Better, raising $750K.
• 🔸We were a team of 8, building products for a global audience at a time when crypto had gone through multiple crashes and there was extreme skepticism about trying new products. We launched 4 products in fintech and creator economy in B2B and B2C, trying to hit PMF.
• 🔸Although we failed at hitting PMF, we did impact a small audience positively, enabling them to continue to follow their passion and make more money.
• Some highlights of work done for the B2B product, Tasseo, which helped artists launch art membership programs for their collectors.
• 🔹I spoke to 250+ users to craft ICPs and understand their pain points to inform product, design, and marketing decisions.
• 🔹Led sales efforts and pitched the product to 2000+ artists in a slowing art market dealing with extreme skepticism to try out new products and reached a conversion ratio of 2.5%.
• 🔹Developed and executed growth strategy to launch art programs of 50+ artists from 6 continents, developed positioning, messaging, and pricing strategy, driving $25,000 in revenue with 0 ad spends
• 🔹Built Tasseo’s brand narrative by showcasing artists and collectors journeys, driving engagement through storytelling, content, and Twitter Spaces.
• 🔹Executed a viral GTM for a tool that was used by 800 artists in 2 days and gave us our first 500 followers

Apr 2022 – Dec 2022 · 8 mos · Bengaluru, Karnataka, India · On-site

• Highlights of work done for the B2C app, Brew Money, which was built to help people in the US earn an interest rate of 10% on their savings
• 🔹Led a growth team of 4 across community, social, and paid marketing to execute growth strategy for our app, acquiring 250 users and reaching an AUM of $25,000 in 6 months of launch
• 🔹In my first month, while the app was being built, I built an email waitlist of 1000 using paid ads and social & community partnerships and spoke to 100 potential users to craft the first set of ICPs.
• 🔹Achieved an average monthly retention of 35% for the first 3 months using SMS, email, and notifications.
• 🔹Led the GTM for Product Hunt launch, and ranked #3.

Nov 2021 – Apr 2022 · 5 mos · On-site

• 🔹Analyzed competitor websites, conducted A/B tests using VWO, and optimized landing pages to increase the conversion rate on the website by 15%.
• 🔹Overlooking the performance marketing on Facebook, Google, Affiliates, and SMS with budgets of 12 lac+
• 🔹Created a lead scoring system to help the sales team prioritize leads. It showed signs of improving sales conversion and reduced the response time to high-priority leads in test runs. This project was not taken for development during my tenure at Stay Vista

Jun 2021 – Jan 2022 · 7 mos · On-site

• 🔹Breaking down product user stories into smaller technical tasks and estimating their feasibility and timeline with developers and QA.
• 🔹Ensuring sprint output is as planned and managing the entire software development process.
• Failed at ensuring the sprint output is as desired. Moved back to Product & Growth Marketing

Mar 2020 – May 2021 · 1 yr 2 mos · On-site

• 🔹Took over from an agency and built an in-house team for paid marketing.
• 🔹Ideated and executed campaigns on Meta, Google, Affiliates, and SMS, achieving an ROAS of 10 on a
• budget of 12 lac/month.
• 🔹Achieved an increased CTR by 50%, reducing CPC by 80%, & increasing paid traffic by 100% on Meta and Google ads
• 🔹Led Vista Online Games—a segment created to raise funds during Lockdown 1 and generated revenue of 2 lac.
• 🔹Partnered with affiliates to increase leads and revenue by 5%.
• 🔹Trained and mentored internal team members on Google, Facebook ads

Mar 2019 – Feb 2020 · 11 mos · On-site

• 🔹Launched the sales for the North India region and drove a revenue of 12 crores in 12 months of launch
• 🔹Led & mentored a team of 7 sales associates.
• 🔹Created Sales Training Module 2.0, a complete video-based training module, reducing ramp-up time for new hires, improving conversion rates, and saving 50+ man-hours for managers.
• 🔹Standardized the process of quality checking of OTA listings to ensure the correct flow of information & standardized WhatsApp & OTA communication for the sales team.
• 🔹Lead sales of Vista Prime Membership to increase the retention rate of guests.
• 🔹Implemented growth hacks on OTA listings to improve their visibility, leading to an increase in online queries by 100%.

Oct 2017 – Feb 2019 · 1 yr 4 mos · On-site

• 🔹Launched the sales for the Goa region and drove it to a revenue of 8 crores in 15 months of launch
• 🔹Led & mentored a team of 4 sales associates, consistently achieving a lead conversion ratio of 20%.
• 🔹Drafted the company's first sales training module to train sales associates & new joiners.
• 🔹Increased direct leads by 40% by introducing & executing the creation of Google Business listings of all properties.
• 🔹Created a guest review mechanism generating an online review rate of 100%.
• 🔹Constant relationship building & brainstorming ideas on revenue generation with existing property owners with a retention rate of 90%.

Jul 2017 – Sep 2017 · 2 mos · On-site

• 🔹Handling sales inquiries, negotiating, & closing the deal with a lead conversion ratio of 25% generated a revenue of 75 lac.
• 🔹Maintaining OTA listings for rates, inventory, & content.
• 🔹Maintaining weekly & monthly MIS of leads & revenue for 22 properties.
• 🔹Closely coordinating with the operations team to ensure a smooth guest experience.