Jun 2024 – Aug 2024 · 2 mos · San Francisco, California, United States

• OpenAI acquired Rockset

Aug 2023 – Jun 2024 · 10 mos

• Built the PM function from scratch, developed levels, structured the hiring process, created templates, and evidence-based decision frameworks to align with business priorities
• Spearheaded multiple 0 to 1 initiatives, including a change in architecture, growing the top 5 customers' revenue >$1M, and now accounting for >20% of the company revenue in less than 6 months
• Drove all pricing and editions decisions to align value with the product’s usage-based billing resulting in NDR >200%

Dec 2020 – Aug 2023 · 2 yrs 8 mos

• Led product management at Rockset to 3x revenue growth and 2x customer growth in each of my first 2 years
• Established PM processes to make data-driven decisions that align with business priorities
• Spearheaded a 1.6x price-performance improvement project, including pricing and customer analysis, benchmarking, UX, and marketing support
• Rockset is a real-time analytics database service built for the cloud.
• Rockset is backed by leading VCs in the bay area - Greylock & Sequoia - and is looking to help companies get fast insights with less operational overhead from their data.

Aug 2019 – Dec 2020 · 1 yr 4 mos

• Built a new service to unify the experience on all of Salesforce websites, now serving over 2M users
• Received the 2019 All Star Award; 1 of 27 selected by executives, after over 2500 were peer nominated
• Awarded patent for cross-domain authentication in a multi-entity database system
• Led cross-functional and cross-platform collaboration with teams from 9 different groups and functions

Jan 2018 – Aug 2019 · 1 yr 7 mos

Jun 2016 – Jan 2018 · 1 yr 7 mos · San Francisco Bay Area

• Analyzed large accounts loss due to competitive threat; Developed product strategy that reduced loss rate by 82%
• Created a go-to-market strategy for the product, including revenue projections, market segmentation and by segment strategy; Grew revenues by 49% - highest grossing product in the company
• Presented and provided technical demo in company’s “Okta Forums” – Chicago, NYC & London

Aug 2013 – Jun 2016 · 2 yrs 10 mos · Palo Alto, CA

• Spearheaded the first 4 launches of VMware’s first storage product offering; Crafted pricing & packaging, messaging, and positioning for every launch – Grew product sales to over $100M yearly run-rate in less than 2 years
• Built a service to support sizing and performance of deployments in customer sites; Worked with offshore engineering team providing requirements, design and functional specs; Service utilized by professional services and sales, supporting 100%+ revenue growth
• Created content and collateral for sales enablement, product web page and customer facing assets
• Analyzed the competitive landscape for the launch of a new storage product; Created a model to compare pricing, performance, and different storage metrics to enable the strategy for pricing, licensing and positioning; Developed model into an online tool to be used by VMware partners and sales engineers – https://vsantco.vmware.com
• Collaborated with different functions to build and drive the go-to-market plan of a new storage product; Developed appropriate messaging for the product to communicate key product differentiators for both partners and customers; Led product campaigns over social media, search, email, and web advertising
• Presented in company annual conferences (VMworld) and partner conferences in the US and Europe

Jun 2012 – Aug 2012 · 2 mos · Palo Alto, California

• Cloud Infrastructure - Storage & Availability
• Project Distributed Storage: Analyzed the licensing and pricing of a new disruptive storage product (VSAN) with a $10B market opportunity; identified risks and dependencies and defined applicability for key use cases in a cross-functional capacity; presented recommendation to senior management
• Identified applicable customer segments for a new backup product and defined the product’s value proposition; built a scenario-based operating and forecasting model for market penetration, including revenue projections
• Collaborated with and interviewed stakeholders from OEM partner EMC and VMware to research the new backup product’s positioning; presented a $4B market opportunity and competitive analysis to senior management

Sep 2008 – Jul 2011 · 2 yrs 10 mos · Haifa, Israel

• Supervised the on-site deployment, operation and training of highly sophisticated software for jet fighter reconnaissance system for 12 clients in 9 countries throughout Europe, Far East and South America; collaborated with multidisciplinary teams
• Analyzed and identified inefficiencies to streamline the system deployment; initiated and developed a highly scalable project that reduced system deployments time by 94% (1 week to 4 hours)

Aug 2006 – Sep 2008 · 2 yrs 1 mo · Haifa, Israel

• Competitively selected for a classified software development project involving unmanned aircraft
• Engaged in project’s test flights, requiring real-time response and improvisation to problems arising during the flights; analyzed massive amounts of data at the end of each flight – project budgeted at over $10 million
• Self-taught new software language and use of special geospatial system

Aug 2002 – Mar 2003 · 7 mos

• Trained and mentored 30 new recruits on infantry and survival skills during boot camp
• Resolved conflicts among squad commanders and between squad commanders and the platoon commander; directed platoon’s daily logistics, including scheduling and procuring platoon equipment needs

Jul 2001 – Aug 2002 · 1 yr 1 mo

• • Led 10-soldier squad in dozens of complex, high-stakes operations along Israel’s borders, navigating in uncertain chaotic circumstances; debriefed higher command on incidents