May 2023 – Jun 2024 · 1 yr 1 mo

Jan 2023 – Dec 2025 · 2 yrs 11 mos

Oct 2020 – Jan 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• ▪ Led Performance Marketing for New User Growth and remarketing; 30 Crore + Monthly Budget
• ▪ Acquired 100 Million New Transacting users in 2022, received 10X Growth Award
• ▪ Achieved the most downloads as well as Lowest CPI across Top 5 E-Commerce Companies in India
• ▪ Hired team and scaled web marketing, remarketing, digital branding and Non Google Facebook channels
• ▪ Rated 9.5 out of 10 in MRX (Manager Recommendation Index); shared best practices with other managers

Mar 2019 – Aug 2020 · 1 yr 5 mos · Gurugram, Haryana, India

• ▪ Led App Growth through Facebook, Affiliates and remarketing channels; 2 Cr+ Monthly Budget
• ▪ Increased repeat paid users by 25% by optimizing marketing channel mix for higher LTV
• ▪ Established Facebook as major acquisition channel; achieved 30% reduction in CAC at 2X Scale
• ▪ Streamlined Affiliates Payment models and real time tracking to scale the channel without CAC increment
• ▪ Worked with mFiterIt for retargeting fraud detection; saved 10 lakh marketing spend per month

Feb 2018 – Mar 2019 · 1 yr 1 mo · Gurugram, Haryana, India

• ▪ Led acquisition and retention for CricPlay app with 50% of acquisition from organic and referral channel
• ▪ Achieved 100 thousand Daily Active Users within 2 weeks of launching the product
• ▪ Leveraged internal TIL businesses and run successful user crosswalk programs, reduced marketing spends
• ▪ Received Aspire Award for outstanding contribution in making CricPlay a scalable and credible product

Apr 2016 – Feb 2018 · 1 yr 10 mos · Gurugram, Haryana, India

• 1. Led various aspects of growth with focus on user acquisition, retention and scaling transactions
• 2. Increased transactions on app by Launching and expanding 'daily spends' category
• 3. Reduced app installs cost by strategizing and implementing various growth hacks
• 4. Conceptualized, implemented and analyzed various user acquisition, engagement and retention campaigns
• 5. Managed the entire product cycle-ideation, documentation, design, development, QA for key engagement features

Mar 2015 – Mar 2016 · 1 yr · Gurugram, Haryana, India

• 1. Single-handedly executed user acquisition strategy; achieved ~1 million app installation in a year
• 2. Achieved best in class user engagement by driving 90% of user acquisitions via organic and referral channel
• 3. Experimented and analyzed multi-channel digital marketing campaigns to build user base in two new tier-1 cities
• 4. Conceptualized and automated MIS; analysed data for investor presentation using SQL, Localytics and Excel

May 2013 – Jul 2013 · 2 mos · Bangalore, India

• Purification of Biomolecules