Simrat Pal Singh

Associate Consultant

Gurugram, Haryana, India3 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Data-driven marketing strategies driving revenue growth.
Expert in stakeholder management and cross-functional leadership.
Proven track record in campaign strategy and analytics.

Stackforce AI infers this person is a data-driven marketing strategist with expertise in analytics and campaign management.

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Skills

Core Skills

Data AnalysisCampaign Strategy

Other Skills

A/B TestingCompetitor AnalysisContract ManagementData ModelingData VisualizationFinancial AccountingForecastingMachine LearningMarket SizingMarketing AnalyticsMarketing StrategyMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft Word

About

Data-driven strategy & analytics professional with 2+ years at American Express. Skilled at transforming insights into marketing strategies that drive revenue growth. Known for stakeholder management & cross-functional leadership across large-scale campaigns.

Experience

American express

3 roles

Senior Analyst

Promoted

Mar 2025 – Present · 1 yr · Gurugram, Haryana, India

Designed campaign strategy for UPS by leveraging competitor analysis & market sizing | $18M budget
Conceptualized segmented loyalty campaign for Amazon with A/B testing | +5% ROAS & +20% spend
Engineered a redemption rate projection tool | Cut forecasting time by 70% with 2X the accuracy

SQLMachine LearningData ModelingData AnalysisCampaign Strategy

Business Analyst

Jun 2023 – Feb 2025 · 1 yr 8 mos · Gurugram, Haryana, India

Piloted data-backed acquisition campaign for The Home Depot | Secured $1M marketing budget
Designed performance analysis to support contract renegotiations for $15M campaign with FedEx
Designed customized reporting templates to strengthen merchant retention | Achieved 90% repeat rate

Analytics Intern

Sep 2022 – Oct 2022 · 1 mo · Gurugram, Haryana, India

Analysed spend behaviour to predict E-Commerce spend potential and their likeliness to spend for the next 12 months to increase market share in a multi-billion-dollar market (Canada)
Reduced model error rate from 354% to 60% through custom variables and fine-tuned parameters
Identified the top 20% of customers to enhance retention and engagement for clients
Leveraged advanced ML model - XGBoost Regression to analyse customer spend behaviour

SQLMachine LearningData ModelingData Analysis

Swades foundation

Development of Corporate Citizenship (DoCC)

Mar 2022 – Mar 2022 · 0 mo · Nashik, Maharashtra, India

Ideated and designed a questionnaire to understand extent of deprivation based on 12 key indicators
Surveyed 548 Households covering 1608 people to compute MPI Index based on NITI Aayog guidelines
Evaluated deprivations at household level in health, education, and standard of living to derive insights
Proposed strategies for alleviating poverty based on insights generated using analysis of survey data

Grow asia

Associate

Jan 2022 – May 2022 · 4 mos · Singapore, Singapore

Identified market opportunities in the ASEAN region for a fintech SaaS product
Reached out to prospective clients using tools such as Skrapp, Lusha, and LinkedIn
Collaborated with a B2B marketing agency and generated prospective leads

Genpact

Risk Analyst

Oct 2020 – Jun 2021 · 8 mos · India

Lead a team of 3 people to minimize internal risk factors for a Singapore-based client.
Developed a customized tracker to improve efficiency and accuracy of the process by ~50%
Successfully executed audit projects for 5+ entities across 3 different continents.

Hansraj college | delhi university

Chief Coordinator

May 2019 – Aug 2020 · 1 yr 3 mos · Internship Cell

Successfully organized the Annual Internship Fair (50+ companies, 3000+ students)
Raised sponsorships worth ₹ 1 lakh+ from companies like PepsiCo, Bunk pages, etc.
Formed and lead a team of 40+ members (out of 350+ applicants)
Redesigned the Internship Portal to increase ease of use by ~100%

Ramada plaza

Finance Intern

Jun 2018 – Jun 2018 · 0 mo · Zirakpur

Suggested a method to improve invoice processing efficiency by ~30%
Established and maintained strong customer service and client relations

Qrius (formerly the indian economist)

Business Analyst

Mar 2018 – Apr 2018 · 1 mo · Delhi Area, India

Performed cost-benefit analysis and suggested methods to help save ~60% distribution costs.
Reached out to 500+ prospective users and onboarding 300+ users for the platform.