Vaidehi Parikh

Digital Marketing Specialist

Mumbai, Maharashtra, India12 yrs experience

Most Likely To Switch

Key Highlights

Over 9 years of experience in digital marketing.
Consistently met digital sales targets.
Expert in campaign planning and execution.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Fintech and campaign management.

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Skills

Core Skills

Digital Campaign ManagementProject ManagementCampaign ManagementDigital MarketingBrand ManagementMarketing Strategy

Other Skills

Digital Campaign PlanningCampaign ExecutionData AnalysisMartech IntegrationCustomer Journey MappingOmni-channel CampaignsCampaign StrategyCustomer EngagementMarketing CommunicationDigital CampaignsMicrosoft ExcelMicrosoft OfficeEnglishMicrosoft WordCustomer Service

About

1.A marketing professional with over 9+years of industry experience.I have been accoladed for meeting my digital sales targets year on year 2 Adept at digital and analytical campaign planning and strategizing, defining customer segments, summarising findings, presenting data, proposing recommendations for improving campaign planning & communication efficacies for meeting business objectives & opportunities 3. Efficient at project planning, execution & monitoring. Can manage multiple projects simultaneously 4.Have an eye for creativity and good communication skills

Experience

12 yrs

Total Experience

2 yrs 4 mos

Average Tenure

2 yrs 7 mos

Current Experience

Dbs bank

Portfolio/ Marketing Specialist

Oct 2023 – Present · 2 yrs 7 mos · On-site

Icici lombard

Digital and Analytical Campaign Manager (Senior CRM Manager)

Apr 2022 – Oct 2023 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

Aditya birla sun life mutual fund (abslmf)

Digital and Analytical Campaign Manager(Senior Manager)

Nov 2019 – Apr 2022 · 2 yrs 5 mos · Mumbai, Maharashtra, India

Axis bank

2 roles

Digital and Analytical Campaign Manager - (Senior Manager)

Promoted

Apr 2019 – Nov 2019 · 7 mos

Role & Responsibilities
Planning, strategizing, executing,automating, analysing digital & analytical campaigns and triggers on various digital channels to meet digital sales targets and management of martech integration projects for campaign softwares , trigger modules & deployment platforms
Channels - Email, SMS, Mobile Push, Website, Social Media, Internet banking, Phone Banking, ATM,CRM
Products Handled-
Credit/Debit cards
Assets : Auto Loan, Personal Loan, Home Loan, Business Loan, Education Loan, Gold Loan, Over Draft on Fixed Deposits
NRI
Digital banking Products – IB ,MB, ASAP, BillPay, PFM
Campaign Planning & Project management-
Planning the campaign calendar & initiating various campaigns and automated triggers for Xsell/upsell, acquisition, activation, and product promotion, retention, service &branding
Creation of new realtime data flows for with IT support
Creation of customer journeys(eg.customer onboarding) with the help of results got from market research and designing new realtime triggers basis these journeys for Credit Cards & NRI
Integration of STP processes in relevant campaigns
Introduction and integration of IVR, flash messages, web push, interact platforms with Unica & setting processes to run ,track customer journeys and analyse efficiency of campaigns on the channels
Intiating omni channel campaigns for various products using web/email channel data
Ensuring tracking of results, analysis and suggesting improvements/discontinuing campaigns basis revenue generation, test & control, A/B Testing methods
New vendor onboarding ,setting up Unica 10(Channel integrations and data mart creation),campaign migration to new vendor and systems
Integration of adobe DMP to Unica to push data onto DMP to create segmentations and flow the data back to Unica to utilise for campaigns via sftp and API calls
Integration of vizury to Unica to run web campaigns and flow back responses to Unica for channel optimization via sftp and API call

Digital Campaign PlanningCampaign ExecutionData AnalysisMartech IntegrationCustomer Journey MappingOmni-channel Campaigns+2

Digital and Analytical Campaign Manager

Jun 2017 – Apr 2019 · 1 yr 10 mos

Strategize , develop , execute , automate and analyse campaigns and event based triggers
Channels- Email, SMS,MB Push,Web,Social Media,Internet banking,ATM, CRM, Phone Banking
Portfolios handled-1) Assets - Auto Loan , Personal Loan, Education Loan,Home Loan, Gold Loan,Business Loan
2) Credit and Debit Card - Activation and Spends
3)NRI
4)Digital Products - Internet and Mobile banking, ASAP , PFM
Types of campaigns- Activation, Acquisition,product promotions,x-sell/upsell,retention,service,branding & event based triggers

Campaign StrategyDigital MarketingData AnalysisCustomer EngagementCampaign Management

Hdfc bank

Brand and Marketing Manager (Deputy Manager)

May 2014 – Jun 2017 · 3 yrs 1 mo · Mumbai Area, India

Managing brand and developing customer led communication across all touch points & various channels namely ATL/BTL/online or digital.
Planning and strategizing marketing communication for brand campaigns .(internal+external)
Managing key Brand initiatives/ strategic projects, CSR initiatives & Brand visibility enhancement.
Strategized and deployed analytical and digital campaigns as a campaign manager
Products Handled-
Liability Products : Savings Account (7 variants), Current Account (14 variants)
Cards : Debit Cards (12 variants) , Forex Card, Prepaid Cards
Digital Banking modes : NetBanking, Mobile Banking app, Phone Banking, SMS Banking, Chillr, BillPay, ATM

Brand ManagementMarketing CommunicationDigital CampaignsMarketing Strategy