May 2022 – Jan 2025 · 2 yrs 8 mos

Aug 2019 – Jun 2023 · 3 yrs 10 mos

• Drawing go to market strategy for new businesses and helping them to scale.

Feb 2016 – Jul 2019 · 3 yrs 5 mos

• Managing a team of 130+ people across 30+ cities across India.
• Responsible for acquisition of big and small businesses on Amazon.in
• Leading transition from quantity to quantity with quality to get fitter
• Responsible for hiring and developing team across all the levels

Mar 2015 – Jan 2016 · 10 mos

Apr 2013 – Feb 2015 · 1 yr 10 mos

• Handling the largest Urban territory for Reckitt Benckiser India ltd. with the annual business of more than 180 Cr.
• Key Responsibilities:
• Achieve monthly primary and secondary value sales target of the area for the entire product range
• Monitor constantly stock, sales and market credit of distributors and take corrective actions if and as required, to ensure that the business is healthy
• Negotiate after necessary approvals, with distributors for services and investment in stock levels and market credits.
• As a part of major urban territory execute and monitor pilot studies for different projects related to the systems and processes
• Ensure proper planning of area coverage plans, their implementation of systematic coverage of the territory. Evaluate & modify the same at regular intervals keeping in mind the business growth, outlet expansion, and required coverage frequency & cost effectiveness.
• Prepare distribution targets for all brands for all Sales Officers and communicate these. Ensure that Sales Officers sets these targets for all their distributors and communicates it to them.
• Forecast brand wise/ SKU wise sales within accuracy norms every month on a rolling basis for three months so as to ensure optimum stocks at the CFAs.

May 2012 – Mar 2013 · 10 mos

• Handled the business of RB India for the complete state of Orissa comprising Urban and Rural Traditional Trade Channel, Modern Trade and Institutional Channel
• Key Responsibilities:
• Achieve monthly primary and secondary value sales target of the area for the entire product range
• Plan town wise coverage basis their population, profile, number of outlets, business potentials etc
• Plan and execute local trade marketing initiatives for key brands to ensure maximum business from top parties.
• Ensure proper planning of area coverage plans, their implementation of systematic coverage of the territory. Evaluate & modify the same at regular intervals keeping in mind the business growth, outlet expansion, and required coverage frequency & cost effectiveness.
• Prepare distribution targets for all brands for all Sales Officers and communicate these. Ensure that Sales Officers sets these targets for all their distributors and communicates it to them.
• Negotiate after necessary approvals, with distributors for services and investment in stock levels and market credits.
• Monitor constantly stock, sales and market credit of distributors and super stockists and take corrective actions if and as required, to ensure that the business is healthy
• Ensure the super stockists are providing timely service to his Sub-distributors and are covering them at the right frequency so that the total business potential in the Sub-DB towns is fully realized.
• Forecast brand wise/ SKU wise sales within accuracy norms every month on a rolling basis for three months so as to ensure optimum stocks at the CFAs.

May 2011 – Apr 2012 · 11 mos

• Responsibility:
• Understood roles & responsibilities of the roles related to the Sales & Marketing function
• Achievements:
• Set the Chemist Channel in South Mumbai area, after the merger of PPL in RBIL, in just 2 months’ time with the delivery of 102% of the target in 2nd month itself
• Achieved highest ever fill rates (94%) & highest sale on 1st day during ‘Big Day’ of Big Bazzar
• Planned and executed ‘Jatra Activation’ for the brand ‘Harpic’ aimed towards increasing penetration in Orissa, covered almost 60 villages directly and around 300 villages indirectly (Apr-May 2012)

Jun 2010 – Jul 2010 · 1 mo · Aegis Media (Carat Fresh Integrated)

• Designed BTL activations based on the client’s brief, category analysis and brand’s imagery
• Applauded by Account Manager for the innovative BTL campaign designed for the brands like FINO, Air Arabia & Sportshero.com
• Recognized for the pitches prepared for the brands like Maruti Suzuki Ritz and Del Monte