Aug 2023 – May 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India · Hybrid

• Communication strategy (campaigns, social media, influencer marketing and PR) and brand building strategy (positioning, purpose exercise) projects for 14 brands.
• a. Led a social media blitz campaign for a senior political leader during the Maharashtra elections, 2024. 150M reach.
• b. Created the campaign strategy for YouTube Shopping, Google Play, Britannia, Welspun bedsheets and Pera (HR tech product).
• c. Wrote the Brand Positioning for Keo Karpin, Evocus, Dot & Key, Aprikot diamonds, and Riot snacks.
• d. Led the GTM, social media and performance marketing for CoachMe, cricket learning app by Ravi Shastri.
• e. Crafted PR campaigns for Dr Neerja Birla and Horizontal Digital (saas company, an arm of Salesforce)
• f. Delivered impactful influencer collaborations for IIT Madras.

Mar 2022 – Jul 2023 · 1 yr 4 mos · Gurugram, Haryana, India · Hybrid

Jul 2021 – Feb 2022 · 7 mos

Mar 2020 – Jun 2021 · 1 yr 3 mos

Dec 2017 – Mar 2020 · 2 yrs 3 mos · Mumbai Metropolitan Region

• Created and led show marketing campaigns with the core being digital media and judicious usage of ATL, BTL. Big win: TVF’s Yeh Meri Family, it is now available on Netflix.
• Collaborated with internal stakeholders - Sales, Brand Solutions, Client Servicing, Content strategy and Creative teams on go-to approach, solutions, platform, and audience insights, pivoting ideas and comms plans for brand partners.
• Identified right opportunities, led the discussion end to end with partners and created high impact long-term partnerships. Furthered many tactical show-marketing campaign-based tie-ups to amplify the reach. Big wins: TV, Radio, Print partners on web shows
• Facilitated media planning by ROI driven marketing budget allocation and real-time optimization based on performance.
• Led end-to-end liaising on content delivery with acquisition partners (OTT players)
• Have a keen interest in content licensing and merchandising - a key member of multiple projects
• Part of the branded content effectiveness market research-based study projects at TVF
• Being part of an excited bunch of talented people, played a key role in winning 60+ industry awards for campaigns and content from the TVF network.

Jun 2017 – Nov 2017 · 5 mos

• Brand custodian for HT Cafe, the entertainment supplement of Hindustan Times -
• Created compelling brand advertising campaigns that encompassed Print, Online, OOH, Radio, Television, BTL.
• Developed large initiatives (concept to scale) with complete ownership of execution of the initiative – conceptualising, media mix, formulating marketing strategy that ensures P&L delivery, media mix, on-ground execution and post-initiative sustenance
• Developed and fostered key partnerships with brands across categories for online-offline syndication
• Worked with the editorial team on bettering the content to make the product better
• Agency liaising - communicating briefs, devising communication strategies and implementing it with the agencies . Managing external stakeholders (vendors, partners)

Jan 2016 – May 2017 · 1 yr 4 mos

• My role as Manager is to drive objectives of Product, Brand and Large scale initiatives of Hindustan Times Delhi Edition
• 1. On product side, I work on HT Main Newspaper, HT Pace (student edition) and the supplements - HT Education & HT Estates
• 2. On brand side, I am responsible for creating marketing campaigns and assisting in large scale initiatives to drive brand salience
• 3. On revenue side, I constantly innovate ways to suggest new sales opportunities and new customer on-boarding (partnerships)
• Maintaining balance between content, revenue & brand salience while serving the interests of Marketing, Editorial & Sales

Apr 2015 – Dec 2015 · 8 mos

Jun 2014 – Mar 2015 · 9 mos · Ahmedabad

• indiaforfootball.com aims at bringing stories of football players to life. It highlights the issues players face and their work in the light of effort made to become a football player. It uncovers the untold stories of football administration; carries stories of people who work at the back-end to make football players grow and people who make football look beautiful on television.

Apr 2014 – May 2014 · 1 mo · New Delhi

• Analyzed 8 celebrities from Tamil and Telugu cinema for recommending Brand Ambassador of Hero Motocorp.
• Allu Arjun was recommended as the brand ambassador for Hero Motocorp in South India basis primary and secondary research.
• Achievement: The recommendation was duly considered and Allu Arjun was made the brand ambassador for Hero Motocorp. The ad was launched during IPL 2015.
• Dipstick in a market research project based on understanding the consumer perceptions and their awareness of technology features of Hero Splendor i3Plus