Jul 2025 – Present · 8 mos

• writes at the intersection of AI, Media, and Search. Decodes how technology is reshaping attention, trust, and growth in the digital age.

Jun 2025 – Present · 9 mos

• Helping the Sportskeeda group of sites grow their global audience through strategy, tech, and smart content planning.
• From building growth playbooks to scaling traffic, reach, and revenue across sports and fan-focused platforms.

Jun 2025 – Present · 9 mos

• Helping Network18 channels grow on YouTube. From CNN-News18 to News18 Hindi & Tamil. Building smart video strategies that connect with real audiences, in every language.

Apr 2025 – Present · 11 mos · Nidadavole, Andhra Pradesh, India · On-site

• AI Vidhyarthi is a grassroots learning program by Rudra Kasturi, designed to bring AI awareness, tools, and career readiness to students across Tier 2 and Tier 3 India.
• Whether you're studying Pharmacy, Technology, Engineering, Commerce, or Humanities — our mission is to make AI approachable, local, and impactful for every student, in every town.
• We’re not teaching buzzwords — we’re creating builders.
• Because the next generation of innovators won't just come from metros — they'll come from Nidadavolu, Nizamabad, and Nasik.

Mar 2025 – Present · 1 yr · Delhi, India · On-site

• Driving growth and revenue at Times Internet through first-of-its-kind innovation in AI across content, technology, and strategy.
• I'm focused on building scalable AI-led systems that are redefining how news media operates—from newsroom workflows to global audience engagement.
• Our mission? Reinventing the future of media with intelligence, speed, and personalization at scale.

Mar 2025 – Present · 1 yr · Gurugram, Haryana, India

• Leading growth for the auto category at Cars24, with a sharp focus on scaling AI-driven search and discovery.
• Driving impact through data-led strategy, intelligent funnels, and performance-first thinking—building the next frontier of automotive commerce through a blend of growth science and AI innovation.

Mar 2025 – Present · 1 yr

• Training Journalists, Newsrooms, Startups & AI Teams on GenAI, Market Fit & Strategy
• I help journalists, editors, and media houses learn how to use Generative AI in their daily work – from writing, fact-checking, and translating to automating newsroom workflows.
• At the same time, I work with startups and AI companies to find product-market fit, build smarter content tools, and design strategies that turn GenAI into real business growth.
• Whether it’s a young journalist learning AI writing, a newsroom exploring automation, or a startup building the next AI solution – I train teams to use GenAI with purpose, not just hype.

Feb 2025 – Present · 1 yr 1 mo · Nidadavole, Andhra Pradesh, India · On-site

• Beyond the boardroom,
• I find purpose in the soil. Farming the natural way—no machines, no shortcuts, just me, the earth, and time.
• It’s not about productivity, it’s about presence.
• Growing food with my hands reminds me what truly matters: patience, balance, and staying rooted.

Jan 2025 – Present · 1 yr 2 mos · Remote

• Contributing author for INMA’s global blog, where I explore the intersection of AI, search, audience growth, subscriptions, and media revenue. My writing blends strategic insight with sharp wit - designed to challenge norms and provoke new ideas in the fast-evolving digital media space.
• Key Themes I Write About:
• Impact of AI & automation on journalism and content creation
• The future of SEO, search behavior, and discoverability
• Strategies for traffic growth, audience engagement, and subscriptions
• Media innovation, product thinking, and revenue diversification
• Building a sustainable digital funnel from eyeballs to loyalty
• Writing with a satirical lens, backed by real-world experience - because media needs both vision and voice in the age of algorithms.

Mar 2024 – Feb 2025 · 11 mos · Delhi, India

• Passionate about driving business success through strategic planning, innovative initiatives, and robust growth strategies. Specializing in leveraging the power of AI and emerging technologies to propel revenue and market expansion.

Feb 2024 – Present · 2 yrs 1 mo

Dec 2023 – Sep 2024 · 9 mos

Jul 2023 – Jan 2024 · 6 mos

• As a Business Head at Times Group, I'm focused on a pivotal mission: crafting and launching dynamic digital initiatives that are the driving force behind our growth and revenue strategies.
• My role involves combining strategic vision with a deep grasp of digital landscapes, to create initiatives that not only captivate our audience but also open up new avenues for expansion. With a fervent commitment to fostering innovation and an unyielding pursuit of excellence, I'm dedicated to leading my team in shaping the digital future and propelling Times Group to unparalleled heights of success.

Jul 2023 – Jan 2024 · 6 mos

• As the leader of AI Labs at Times Group, I'm at the forefront of driving transformative change through cutting-edge technologies. My mission is to leverage the power of artificial intelligence to not only scale our business but to propel us into the future with a forward-thinking vision.
• Guided by innovation and a commitment to excellence, I'm dedicated to pioneering AI-driven solutions that not only optimize operations but also unlock new dimensions of growth. Through a relentless pursuit of technological advancement,
• I'm excited to collaborate with a talented team to shape a digital landscape that reshapes industries and positions Times Group as a true trailblazer in the modern age.

Jun 2023 – Jan 2024 · 7 mos

• As the CGO and Business Head for Digital Innovations at the Times Group, I will be driving growth and spearheading initiatives that expand market share and drive revenue.
• With a strategic mix of innovation, collaboration, and data-driven insights, including harnessing the power of AI, will be at the forefront of maximising growth opportunities across all Times Group sites.
• Committed to delivering exceptional results, my goal is to position the Times Group at the forefront of the dynamic digital landscape, ensuring sustainable growth and success.

Jun 2023 – May 2024 · 11 mos

• Building Digital Growth and Business for Earthiness - Born of natural elements and origination from the ancient wisdom of 'Ayurveda' – Mother of all Healing; Earthiness is an art to amplify your beauty Naturally.

May 2023 – Jun 2024 · 1 yr 1 mo

• Scale Climate Action connects passionate individuals with climate projects and organizations, helping them increase their positive climate impact.
• Through global meetups and online platforms, we aim to empower a billion people to scale their climate action by leveraging lessons from fast-scaling tech businesses.
• Our meetups feature expert talks and immediate action commitments, followed by collaborative working groups and progress reports. We believe every job has the potential for climate contribution and inspire individuals to apply their skills for climate solutions. Join us in creating a sustainable future for generations to come.
• Website - https://scaleclimateaction.org/
• Instagram - https://www.instagram.com/scaleclimateaction/

Jan 2023 – Jun 2023 · 5 mos

Sep 2021 – Jan 2023 · 1 yr 4 mos

May 2021 – Feb 2022 · 9 mos

Mar 2018 – Sep 2021 · 3 yrs 6 mos

• Times Group Sites: Timesofindia.com, eTimes, Economictimes.com, Gaana, MX Player, Languages Sites, TOI Education (Digital), GadgetsNow, Mirrors, TOI Food, Indiatimes, Radio Mirchi, Timespro, MensXP, iDiva, MissKyra, FilmFare, Astrospeak, Speaking Tree & ET Prime
• Key Moves in span of 2 years:
• SEO Traffic & Users grown by 250%.
• Featured ET & Gaana in Google IO for PWA
• Featured Times Food, Times Print Subscription, Gaana @ Google Chrome Summit
• Navbharat Times traffic grown by 10X in users & 7X in sessions.
• GadgetsNow grow by 11X in users & Sessions. Ranking no.2 in comScore
• Timesnownews.com:
• SEO Traffic & Users grown by 600%
• Ranked No. 3 in comScore.
• No. 2 in Entertainment category in comScore.
• Growth Head for South Languages: Telugu, Tamil , Malayalam & VK sites.
• Grown by 5X only from Organic and mainly from Mobile search
• Quick comScore snapshots -
• No. 1 in comScore Mobile for Tamil Samayam & No. 2 in comScore overall
• No. 1 in comScore for Telugu Samayam & No. 3 in comScore for overall
• Gaana: Grown by 250% from Organic search.
• Driving Growth, Business & Revenue for affiliate based Search Content Category Best Products. Increased revenue by search traffic strategically aligned with SEO/Content/Product/Sales strategies.
• Grow transactional websites traffic by 2X for Dineout.
• APP Based Installs & Business for EconomicTimes, ET Money, MX Player, Brain-Baazi and Languages APPs.
• Driving growth for TimesBridge sites including Huffing-post, Business Insider, TechRadar and Business for Houzz & Smule sites.
• Driving growth for TimesJobs, TechGig, JobBuzz
• Speaker Bennet University & drive digital traffic from TIL sites.
• Working with Google India/Global team on Google Alpha/Beta projects that goes in search/news/amp/assist/Chrome-web
• Google Chrome Advisory Board Member
• Google Assistant Advisory Board Member

Aug 2016 – Sep 2021 · 5 yrs 1 mo

Sep 2021 – Present · 4 yrs 6 mos · Hyderabad, Telangana, India · On-site

Sep 2021 – Jan 2023 · 1 yr 4 mos

• Heading Growth for Byjus Group Sites for India & International businesses.

May 2021 – Present · 4 yrs 10 mos · India

Apr 2021 – Present · 4 yrs 11 mos

Apr 2021 – Present · 4 yrs 11 mos

Jan 2021 – Mar 2021 · 2 mos

Dec 2017 – Present · 8 yrs 3 mos · Bangkok Metropolitan Area, Thailand

Jan 2016 – Jul 2016 · 6 mos

• Manages Search for Jasper Group Sites.

Feb 2015 – Dec 2015 · 10 mos

• Manage SEO, Content for Snapdeal and Partner sites

Oct 2012 – Jan 2015 · 2 yrs 3 mos · Greater Bengaluru Area

• Managed SEO for Junglee.com & Amazon.in sites

Jan 2007 – Oct 2012 · 5 yrs 9 mos · Bengaluru, Karnataka, India

• Managed SEO for Yahoo! sites in India, SEA & ME Countries

Sep 2006 – Jan 2007 · 4 mos · Greater Bengaluru Area

Jan 2006 – Aug 2006 · 7 mos · Greater Bengaluru Area

Jun 2004 – Dec 2005 · 1 yr 6 mos