Sep 2021 – Present · 4 yrs 6 mos · United States

• Digital first technology CPG company, building global trusted brands in home, kitchen and wellness from Asia. Warpfy buys, operates and scales e-commerce businesses, and grows them omni-channel and cross border. Warpfy partners with manufacturers, exporters and D2C brands from Asia, co-creating brands, providing profit share and equity. Its a one of a kind platform empowering manufacturers and exporters to move up the value, while bringing the delightful products to the end consumers. Warpfy is NOT a rollup, NOT a buying house, NOT a sourcing agent.

Aug 2021 – Jul 2023 · 1 yr 11 mos · Singapore

• Bootstrapped my passion project to $1M annual recurring GTV. Built a SaaS platform for after school activity businesses (Performing Arts Studios, Sports Academies, Learning Centers) across US and Singapore.
• TinyWhale is an all-in-one software with an integrated suite of tools to run the ASA business - Bookings, Payments, CRM, Email, Reviews Generations, Merch, Memberships, Classes & Courses, Landing Pages, OTPless login and a few more.
• TinyWhale was acquired by a New York based Series B startup

Jun 2021 – Present · 4 yrs 9 mos · India

• EximPe digitises workflows for exporters and importers to do cross border payments, compliances and finance

Jan 2021 – Present · 5 yrs 2 mos · San Francisco Bay Area

• Meetings Intelligence for Better Remote Work Culture

Oct 2020 – Present · 5 yrs 5 mos · San Francisco Bay Area

• CHANGE is a U.S.-Australian startup producing animal products that we love the most - without the environmental, ethical and health issues associated with farming animals.
• We do this by using cutting edge biotechnology and precision fermentation to create bio-identical compounds, and then formulating these into animal-free products that are indistinguishable from the real thing.
• Today, we're changing dairy, and creating delicious cheese that melts and stretches. All without lactose, hormones and antibiotics - this is dairy, done different.

Feb 2020 – Jun 2021 · 1 yr 4 mos · Singapore

Dec 2019 – Jun 2023 · 3 yrs 6 mos · Singapore

Sep 2019 – Aug 2021 · 1 yr 11 mos · Singapore

• MoPub provides transparent and flexible monetization solutions for mobile publishers around the globe while marketers, agencies, gaming platforms and DSPs enjoy access to high quality mobile audiences at maximum scale.
• MoPub's full platform solution is now powering world's 8 of the 10 largest Mobile Gaming App developers to offer the end to end spectrum of In App Ads to In App Purchase to consumers.
• Responsible for running the Japan, Asia Pacific organization with a strong focus on the Mobile Gaming vertical in China, Japan and Korea.

Jul 2018 – Sep 2019 · 1 yr 2 mos

• An amazing story of pride and true grit where a team of dreamers in APAC built a multi million dollar global business from scratch in a true start up fashion:
• Pitch leading to Seed investment from Criteo's APAC CEO -- > scrappy product development --> MVP validation with alpha partners --> regional roll out --> follow on investment(s) from global CEO JB Rudelle by getting product development inhouse --> building a full x-functional team --> global growth/scale.
• Conceived as a 10% project in early 2017 to build a SDK in Asia with my inhouse co-founder Irwan Setiawan and several other believers, App Developer Partnership business paved the way for Criteo to win more App marketers and developers worldwide. Commercial adoption and success in Asia led to getting the global responsibility to incubate and run the business across US, EMEA and APAC.
• Built the mission, vision, short, mid and long term commercial and product strategy for a newly envisioned global organization (WW App Supply Partnerships), while setting and delivering on the revenue goals.

Jan 2017 – Sep 2019 · 2 yrs 8 mos

• As the JAPAC Supply Platform GM at Criteo, I lead the Publisher sales & business development organization across the region (Japan, Korea, Greater China, AUNZ, SEA, India).

Jan 2017 – Sep 2019 · 2 yrs 8 mos

• 1. Presenting the quarterly business results for the Supply business to the Criteo Japan board.
• 2. Managing the joint product development roadmap, go-to-market opportunities with Yahoo Japan.
• 3. Discharging any other associated fiduciary duties.

Sep 2016 – Jun 2017 · 9 mos

• Leading the India Sales & Operations for Criteo. This involves scaling our India business with partnerships with Retail/Ecommerce, Travel & Classifieds advertisers & Media Publishers, managing and leading a team of sales, account management, technology integration, business intelligence, and business development.

Oct 2013 – Dec 2016 · 3 yrs 2 mos

• Lead the supply side platform business for the Criteo in South East Asia, Australia, New Zealand, Hong Kong, Taiwan & India.
• Responsible for striking Programmatic Direct partnerships with all major publishers, digital media groups, RTB Ad exchanges in the region, providing high performing inventory for our E-commerce/Retail, Travel/Hotel & Classified campaigns
• Recruiting and leading a high performing team of sales managers, account managers & technology integration specialists.
• Success in this role is measured by higher share of voice of Criteo amongst our partners. This is achieved by providing significantly higher yields, and revenues for publishers and performance (ROI) for advertisers.
• Buzzwords that we deal with on a daily basis:
• Supply Side: Yield optimization, First look, Programmatic, SSP, RTB, CPD, CPM etc.
• Demand Side: Performance, Display Advertising, Retargeting, Remarketing, Recommendation Engine, Behavioral Targeting, Mobile, in-app or app targeting, CPC, CPA, DSP etc.

Jul 2018 – Sep 2021 · 3 yrs 2 mos · Singapore

• Advising the Antler team and their cohort of startup founders.
• Antler is a global startup generator, working with the world's top entrepreneurial talent to find great co-founders and build great companies by providing the necessary infrastructure, support and investments needed. If you are a great talent that wants to build a great company, please apply through www.antler.co

Sep 2012 – Jul 2013 · 10 mos · Singapore, Abu Dhabi

• Full time MBA - Strategy and Entrepreneurship

Jan 2011 – Aug 2012 · 1 yr 7 mos · Mumbai Area, India

• Business Development & Sales Leader for South Asia (India, Pakistan, Sri Lanka)
• Cloud based Technology Management (Actively managed):
• 1. SaaS: Mobile ready applications such as Google Apps (collaboration & messaging), Maps & Earth (location based decision making), Search (E-commerce, Internal knowledge management).
• 2. PaaS: Hosting platforms to develop scalable applications using Big Data/Big Query, App Engine, Compute Engine.
• 3. IaaS: Hosting Infrastructure to provide cloud based storage for data, and running predictive analytics.

Oct 2008 – Oct 2010 · 2 yrs

• Business/Category Manager for the Emerging businesses product portfolio for the 4 states of Western India - Maharashtra, Gujarat, Goa & Chhattisgarh.
• Key responsibilities included but not limited to strategic planning, P&L management, end to end sales-operations management,channel enablement, & key note speaking.

Jun 2007 – Oct 2008 · 1 yr 4 mos

• Led the Enterprise Business for Chhattisgarh (Enterprise, Education and Govt) - via Direct, VARs, and EPP sales.
• Key responsibilities included team management, channel expansion, business development with ownership for regional revenues.

Jul 2006 – Jun 2007 · 11 mos

Jul 2005 – Jun 2006 · 11 mos