Sowmya G

Associate Consultant

Hyderabad, Telangana, India3 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in hyper-personalized marketing strategies.
Proficient in Adobe marketing technology solutions.
Strong background in data analysis and project management.

Stackforce AI infers this person is a MarTech specialist with strong expertise in data-driven marketing solutions.

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Skills

Core Skills

Product StrategyBusiness Analysis

Other Skills

Adobe AnalyticsAdobe CampaignAdobe CampaignsAdobe Journey OptimiserAdobe Offer DecisioningAdobe Real-Time CDPAutoCADC (Programming Language)C++Content ManagementCore JavaCustomer EngagementDashboard DevelopmentData AnalysisData Migration

Experience

Icici bank

3 roles

Manager II- Data Science and Analytics Group

Promoted

Apr 2025 – Present · 11 mos · Hyderabad, Telangana, India

Act as the business analyst and product owner for Adobe Offer Decisioning, supporting hyper-personalized marketing campaigns for a retail customer base of 8
40 million.
Collaborated with product and digital channel teams to gather, analyze, and translate campaign requirements into scalable data-driven solutions.
Led the design and implementation of customer identity architecture for a corporate base of 4 million, improving segmentation accuracy and campaign reach.
Utilized SQL, Adobe Real-Time CDP (RTCDP), Adobe Offer Decisioning (OD), and Adobe Analytics to build, monitor, and optimize end-to-end offer journeys.
Owned full project lifecycle management—including requirement tracking, stakeholder coordination, go-live readiness, and post-launch optimization—ensuring smooth and timely delivery.

SQLAdobe Real-Time CDPAdobe Offer DecisioningAdobe AnalyticsProject ManagementProduct Strategy+1

Manager I - Data Science and Analytics Group

Promoted

Jun 2023 – Apr 2025 · 1 yr 10 mos · Hyderabad, Telangana, India

On boarding of Adobe Real time Customer Data Platform (RT-CDP), Adobe Campaigns and Offer Decisioning Products for implementing optimized Martech solutions in banking.
Migration of data from existing martech systems to On-boarded Adobe Products.

Adobe Real-Time CDPAdobe CampaignsData MigrationProduct StrategyBusiness Analysis

Management Trainee - Data Science and Analytics Group

Jun 2022 – Jun 2023 · 1 yr · Hyderabad, Telangana, India

Implementing solutions pertaining to marketing technology to drive customer engagement with personalized experience on various channels of the bank.
Orchestrated solutions for real time interaction with customers through nudges, offers, deals, cashbacks and vouchers on iMobile, Retail Internet Banking and Corporate Internet Banking platforms.
Developed dashboards for better visualization of the customer journey for optimized offer management services.
Product owner for the mentioned Martech products in the bank: Gravty, HCL Unica

Marketing TechnologyCustomer EngagementDashboard DevelopmentProduct StrategyBusiness Analysis