Craig Patterson

Associate Partner

Melbourne, Victoria, Australia23 yrs 3 mos experience
Highly Stable

Key Highlights

  • Expert in managing multi-million dollar global brands.
  • Proven track record in strategic marketing across Asia-Pacific.
  • Strong relationship-building skills with a collaborative approach.
Stackforce AI infers this person is a Marketing Leader with extensive experience in Brand Management and Strategic Marketing across B2B sectors.

Contact

Skills

Core Skills

Marketing StrategyStrategic PlanningBrand Management

Other Skills

B2BBrand LaunchBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)CommercializationCommunicationsCompetitive AnalysisCustomer ServiceDemand CreationDigital MarketingKey Account ManagementManagementMarket EntryMarket Research

About

Working in a pragmatic and collaborative fashion, I am well experienced at managing and growing multi-million dollar global and local brands in competitive industries, managing complex campaigns and communications strategies, and implementing key strategies in Australia, New Zealand, Germany and throughout Asia. A marketing professional with extensive global experience and excellent relationship-building skills, a strategic approach to projects as well as a hands-on approach in business, Management and Account Management. An effective, creative problem solver with an entrepreneurial mindset that brings energy and enthusiasm to every situation. A highly collaborative, hands-on manager who believes in leading by example to develop a team of highly motivated and focused individuals through ongoing coaching, development and training whilst maintaining a high level of professionalism. Experienced in planning and executing large national and international initiatives while consistently achieving positive results.

Experience

Allegion (australia) pty ltd

2 roles

Director of Strategic Marketing - Asia-Pacific

Promoted

Sep 2025Present · 6 mos

  • Drive new organic growth across the region by blending strategic vision, deep market insight, and strong commercial skills to shape and execute long-term growth strategies. My role includes leading extensive market research and insights gathering, then commercialising opportunities in emerging geographies and vertical markets throughout Asia Pacific.
Market EntryDigital MarketingMarketing CommunicationsStrategic PlanningMarketing Strategy

Marketing Director - Australia and New Zealand

Nov 2021Sep 2025 · 3 yrs 10 mos

  • Leading of some of Australia and New Zealand's biggest and most successful building material and access control brands including API Access & Security, Austral Lock, Brio, FSH, Gainsborough, Legge, and Schlage. Leading all communications, brand management, demand creation and marketing strategy. Collaborating with global networks on strategy, acquisitions and integrations.
Brand ManagementMarketing StrategyDemand CreationCommunications

Allegion (new zealand) limited

Marketing Manager - Australia and New Zealand

Dec 2013Nov 2021 · 7 yrs 11 mos · Auckland, New Zealand

  • Launch the Allegion brand in Australia and New Zealand. Led the marketing function to support the profitable organic growth of Allegion across Australia and New Zealand, and acquisitions of Brio, FSH, Gainsborough and API Access & Security.
Brand LaunchMarketing Function LeadershipOrganic GrowthBrand ManagementMarketing Strategy

Ingersoll rand

2 roles

Marketing Coordinator

Oct 2010Dec 2011 · 1 yr 2 mos · Auckland, New Zealand

Marketing Manager

Sep 2010Nov 2013 · 3 yrs 2 mos · Auckland, New Zealand

  • Part of the New Zealand Management Team, providing marketing and brand leadership for the organisation.
Marketing LeadershipBrand Management

Spot on english school

Head English Teacher

Feb 2008Sep 2010 · 2 yrs 7 mos · Ulsan, South Korea

Kärcher new zealand

Marketing, National Account, and Customer Service Manager

Feb 2001Apr 2006 · 5 yrs 2 mos · East Tamaki, Auckland, New Zealand

Education

Northwestern University - Kellogg School of Management

Digital Marketing Strategies — Digital Marketing

Feb 2020Apr 2020

Auckland University of Technology

Bachelor of Business Studies — Marketing

Feb 1999Nov 2003

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