Craig Patterson — Associate Partner
Working in a pragmatic and collaborative fashion, I am well experienced at managing and growing multi-million dollar global and local brands in competitive industries, managing complex campaigns and communications strategies, and implementing key strategies in Australia, New Zealand, Germany and throughout Asia. A marketing professional with extensive global experience and excellent relationship-building skills, a strategic approach to projects as well as a hands-on approach in business, Management and Account Management. An effective, creative problem solver with an entrepreneurial mindset that brings energy and enthusiasm to every situation. A highly collaborative, hands-on manager who believes in leading by example to develop a team of highly motivated and focused individuals through ongoing coaching, development and training whilst maintaining a high level of professionalism. Experienced in planning and executing large national and international initiatives while consistently achieving positive results.
Stackforce AI infers this person is a Marketing Leader with extensive experience in Brand Management and Strategic Marketing across B2B sectors.
Location: Melbourne, Victoria, Australia
Experience: 23 yrs 3 mos
Skills
- Marketing Strategy
- Strategic Planning
- Brand Management
Career Highlights
- Expert in managing multi-million dollar global brands.
- Proven track record in strategic marketing across Asia-Pacific.
- Strong relationship-building skills with a collaborative approach.
Work Experience
Allegion (Australia) Pty Ltd
Director of Strategic Marketing - Asia-Pacific (6 mos)
Marketing Director - Australia and New Zealand (3 yrs 10 mos)
Allegion (New Zealand) Limited
Marketing Manager - Australia and New Zealand (7 yrs 11 mos)
Ingersoll Rand
Marketing Coordinator (1 yr 2 mos)
Marketing Manager (3 yrs 2 mos)
Spot On English School
Head English Teacher (2 yrs 7 mos)
Kärcher New Zealand
Marketing, National Account, and Customer Service Manager (5 yrs 2 mos)
Education
Digital Marketing Strategies at Northwestern University - Kellogg School of Management
Bachelor of Business Studies at Auckland University of Technology