Isabella Velez Santos — CEO
👋🏽 Hi, my name is Isabella, but you can call me Isa! I’m a sports marketing and partnerships professional with over 8 years of experience in sales, marketing, and brand strategy across APAC and Latin America. My career has taken me through roles as an SDR, BDR, Account Executive, Sales Director, and Marketing Manager, giving me a 360° perspective on revenue growth, brand positioning, and audience engagement. I thrive on building and activating high-impact brand partnerships, whether through sponsorships, influencer collaborations, or large-scale sporting events. I’ve worked on projects from the ground up, leading strategies that maximize visibility, optimize ROI, and drive fan engagement in industries such as sports, retail, finance, and human resources. What I’ve learned along the way: - Relationships build the impossible. The right connections open doors. - Solving customer needs is more powerful than just selling a product. Value-driven partnerships create real impact. - Staying adaptable, resilient, and data-driven is key. Plans change, but numbers tell the real story. - Curiosity fuels growth. Thinking outside the box leads to innovation. In my free time, you can find me cuddling my dogs Ramona and Marcino, discovering the next great restaurant, or testing out new recipes. Chef at heart. I love to connect and I’m always open to new challenges, collaborations, and growth opportunities.
Stackforce AI infers this person is a Sports Marketing and Partnerships expert with a focus on brand strategy and audience engagement.
Location: Bogotá, Capital District, Colombia
Experience: 10 yrs 8 mos
Skills
- Sports Marketing & Sponsorship Management
- Strategic Partnerships & Stakeholder Management
- Event Activation & Brand Positioning
- Business-to-business (b2b)
- Communication
- Sales Management
- Management
- Business Development
- Client Relations
- Lead Qualification
- Marketing
- Digital Marketing
- Social Media Marketing
Career Highlights
- Over 8 years in sports marketing and partnerships.
- Expert in building high-impact brand partnerships.
- Proven track record in maximizing ROI and fan engagement.
Work Experience
Correcaminos de Colombia
Marketing, Media Planning, and Partnerships (2 yrs 10 mos)
RevGenius
Member (2 yrs 10 mos)
Cuéntame
Mental Health Account Executive (4 mos)
Ontop
Sales Director China and Pakistan (5 mos)
Senior Account Executive Expansion (2 mos)
Account Executive (3 mos)
Lead Generation Agent (1 mo)
Correcaminos de Colombia
Account Executive and Media Partnetships (2 yrs 9 mos)
Social Media Manager (1 yr 2 mos)
H&M
Visual Merchandiser (2 yrs 1 mo)
Gron Catering
Chief Executive Officer (1 yr 1 mo)
Education
Mercadeo y publicidad at Politécnico Grancolombiano
Gastronomia y gestión de Restaurantes at LCI BOGOTç