I

Isabella Velez Santos

CEO

Bogotá, Capital District, Colombia10 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 8 years in sports marketing and partnerships.
  • Expert in building high-impact brand partnerships.
  • Proven track record in maximizing ROI and fan engagement.
Stackforce AI infers this person is a Sports Marketing and Partnerships expert with a focus on brand strategy and audience engagement.

Contact

Skills

Core Skills

Sports Marketing & Sponsorship ManagementStrategic Partnerships & Stakeholder ManagementEvent Activation & Brand PositioningBusiness-to-business (b2b)CommunicationSales ManagementManagementBusiness DevelopmentClient RelationsLead QualificationMarketingDigital MarketingSocial Media Marketing

Other Skills

Activación de patrociniosAnalytical SkillsBusiness ResilienceCross-border TransactionsCross-cultural Communication SkillsCross-cultural TeamsDigital StrategyGestión de ventasInstagramMarketing ManagementMarketing StrategyMedia Planning & Digital StrategyMental Health CounselingMicrosoft OfficeMicrosoft Word

About

👋🏽 Hi, my name is Isabella, but you can call me Isa! I’m a sports marketing and partnerships professional with over 8 years of experience in sales, marketing, and brand strategy across APAC and Latin America. My career has taken me through roles as an SDR, BDR, Account Executive, Sales Director, and Marketing Manager, giving me a 360° perspective on revenue growth, brand positioning, and audience engagement. I thrive on building and activating high-impact brand partnerships, whether through sponsorships, influencer collaborations, or large-scale sporting events. I’ve worked on projects from the ground up, leading strategies that maximize visibility, optimize ROI, and drive fan engagement in industries such as sports, retail, finance, and human resources. What I’ve learned along the way: - Relationships build the impossible. The right connections open doors. - Solving customer needs is more powerful than just selling a product. Value-driven partnerships create real impact. - Staying adaptable, resilient, and data-driven is key. Plans change, but numbers tell the real story. - Curiosity fuels growth. Thinking outside the box leads to innovation. In my free time, you can find me cuddling my dogs Ramona and Marcino, discovering the next great restaurant, or testing out new recipes. Chef at heart. I love to connect and I’m always open to new challenges, collaborations, and growth opportunities.

Experience

Correcaminos de colombia

Marketing, Media Planning, and Partnerships

May 2023Present · 2 yrs 10 mos · On-site

  • Designed and executed sports marketing strategies and digital activations to enhance brand presence in high-impact sporting events.
  • Optimized media plans to maximize sponsor ROI and increase audience engagement.
  • Led brand positioning efforts in major races, ensuring effective sponsor integration and strategic visibility within the sports ecosystem.
  • Developed and managed strategic partnerships with brands, athletes, and media to drive key collaborations and expand market reach.
  • Events organized: Bogotá Half Marathon, Allianz 15K, Bimbo Global Race and Enel Night Race 10K.
Sports Marketing & Sponsorship ManagementMedia Planning & Digital StrategyEvent Activation & Brand PositioningStrategic Partnerships & Stakeholder ManagementMarketing Strategy

Revgenius

Member

May 2023Present · 2 yrs 10 mos · Remote

Cuéntame

Mental Health Account Executive

Sep 2022Jan 2023 · 4 mos

  • Cuéntame is a three-in-one platform that identifies, prevents, and resolves psychosocial risks by giving your company personalized tools that enhance your employees' well-being by recognizing threads like burnout and turnover percentage while decreasing staff rotation. As an account executive, my goal is to understand the customer's needs and provide value to their challenges. responsible for enterprise accounts in Latin America with different segments and industries.
CommunicationSales ProcessesBusiness-to-Business (B2B)Mental Health Counseling

Ontop

4 roles

Sales Director China and Pakistan

Promoted

Apr 2022Sep 2022 · 5 mos

  • Are you ready to take your company to the top? As a Regional sales Director I’m responsible for coaching and managing a team of 12 sales representatives. I'm in charge of creating and implementing strategic plans to expand into new markets and maximize revenue. It’s a hands- on strategic expansion experience. I’m currently leading a team that takes on problems, understands the customer's needs, and demonstrates how we can create the future of work.
ManagementCross-cultural Communication SkillsSales ManagementBusiness-to-Business (B2B)Cross-border Transactions

Senior Account Executive Expansion

Jan 2022Mar 2022 · 2 mos

  • To transform the nature of work in the future, Ontop's team expanding to APAC. My objective as a senior account executive is to develop and carry out the launch plan for Pakistan and China. I'm in charge of hiring, developing, and managing a multicultural remote team of six employees in various time zones. I'm in charge of getting things done and raising brand awareness on a new continent.
CommunicationManagementBusiness ResilienceBusiness DevelopmentSales ManagementBusiness-to-Business (B2B)+1

Account Executive

Promoted

Oct 2021Jan 2022 · 3 mos

  • My objective as an Account Executive is to manage the entire sales cycle, including prospecting, negotiating, closing, and establishing long-lasting customer relationships. I am in charge of several segments and industries' small, midsize, and enterprise accounts in Latin America. Additionally, I'm responsible for forming a team of two agents so that we can achieve the company's OKRs as a business unit.
Client RelationsManagementSales ProspectingSales ManagementBusiness-to-Business (B2B)Salesforce.com

Lead Generation Agent

Aug 2021Sep 2021 · 1 mo

  • Streamline your remote hiring, compliance, and international payroll services in minutes. As an LGA, my job was to build and manage a funnel of prospects to booked clients.
Sales ProspectingSales ManagementBusiness-to-Business (B2B)Salesforce.comLead Qualification

Correcaminos de colombia

2 roles

Account Executive and Media Partnetships

Promoted

Apr 2019Jan 2022 · 2 yrs 9 mos

  • Worked with a set sales quota for each event, emphasizing on relationships with multi-level decision makers.
  • Developed and oversaw social media strategies for all events.
  • Formed strategic connections with various media outlets to achieve the goals of the media plan.
Analytical SkillsCommunicationManagementMarketingSales ManagementBusiness-to-Business (B2B)

Social Media Manager

Feb 2018Apr 2019 · 1 yr 2 mos

  • Correcaminos de Colombia is a non-profit entity that seeks to contribute to the integral development of Colombian athletics through the design and execution of projects, with an emphasis on the massification of recreational and competitive athletics.
  • Organizers of the Bogotá Half Marathon, Allianz 15K, GER de Bimbo, Enel Night Race, and Cartagena 5K.
  • Created and executed the overall social media strategies for Correcaminos' accounts.
  • Responsible for creating and growing digital brand awareness.
  • Provided full-time social media management for two Facebook accounts, two Twitter accounts, two Instagram accounts, and one LinkedIn account.
  • Gave weekly analytic reports on the company’s digital marketing growth.
  • Worked closely with clients, influencers, and additional vendors.
  • Social media presence increased by 40%.
Social Media MarketingCommunicationDigital MarketingMarketing ManagementDigital Strategy

H&m

Visual Merchandiser

Feb 2016Mar 2018 · 2 yrs 1 mo · Colombia

Gron catering

Chief Executive Officer

Jan 2015Feb 2016 · 1 yr 1 mo · Colombia · On-site

  • • Managed catering operations for major events including the Bogotá Half Marathon and Allianz 15K, ensuring top-notch service delivery.

Education

Politécnico Grancolombiano

Mercadeo y publicidad

Jan 2019Mar 2023

LCI BOGOTç

Gastronomia y gestión de Restaurantes — Procesos de elaboración culinaria y servicios afines

Feb 2014Feb 2016

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