Dec 2020 – Jun 2021 · 6 mos · New York, New York, United States

• Conducted evidence based research that informed conceptualization of a context-aware retail experience that enhances Macy’s brand perception for a new customer group.
• Conducted 15 moderated studies on usertesting.com to understand the needs, behavior and motivation for new visitors resulting in the redesign of Macy’s credit card loyalty program, focused on educating the user on the advantages of upward migration within the program.

Oct 2020 – Jun 2021 · 8 mos

• Project 1: Conducted qualitative interviews and data synthesis with 30+ participants for a study focused towards discovering challenges faced when transitioning to online freelancing.
• Project 2: Designed the first-in-class crowd audit platform focused on reducing the implicit biases in Machine Learning algorithms.

Jan 2020 – Aug 2020 · 7 mos · New York, United States

• Developed an internal enterprise tool that simplifies Machine Learning teams’ model development processes by 20% and enhances market competitiveness.
• Created a research plan, facilitated co-creation activities and led contextual inquiry with 25+ engineers to study the diversity among model training workflows. Applied remote hybrid methods - visual storytelling, love letter/ breakup letter and surveys to evaluate insights from multiple vantage points.
• Pitched research findings to the C-suite that led to product development and roll-out to 250+ engineers.

Jan 2020 – May 2020 · 4 mos · Pittsburgh, Pennsylvania, United States

• Led an interdisciplinary team of designers, researchers, data analysts, and ML en- gineers to identify a solution that helps prevent the transition of low-income senior population to long-term care centers.
• Conducted guerilla research with 15 users near pharmacy and grocery stores, and interviewed 11 doctors, nurses, and caregivers to understand stakeholder needs.

Aug 2015 – Jul 2019 · 3 yrs 11 mos · New York, NY

• Pioneered the design of a curriculum that eliminates Devnagri script as a barrier to learn Hindi language, by using Roman letters to depict spoken Hindi phonetics. Created multiple iterations of the syllabus and privately tutored 40 students —2 years to 59 years old.

Dec 2014 – May 2015 · 5 mos · Delhi, India

• Managed a 7-member User Interface design team and devised front-end web development strategies that utilized the secondary/ primary real-estate market and analytics data.

May 2014 – Dec 2014 · 7 mos · Delhi, India · On-site

• Employed qualitative research methods such as shadowing and contextual inquiry to identify challenges faced by retail customers during their shopping experience.
• Analyzed quantitative sales data that led to inform key business strategies —
• (1) Reduced 20% working capital by establishing ERP systems to track resources.
• (2) Successfully implemented strategic expansion of the second store in Mumbai, India.

Jan 2013 – Dec 2013 · 11 mos · Noida, Uttar Pradesh, India

• Conducted 100+ stakeholder interviews using semi-structured research questions that led the organization to identify 8 distinct real estate buyers and sellers personas for the first time.
• Designed a data-based tool, “Hotspot” to guide a new buyer’s property search experience that led to future iterative improvements in the platform’s UI design.

Nov 2010 – May 2011 · 6 mos · Delhi

• Grew business by identifying new product categories and suppliers in India. Ensured accurate and profitable implementation of designs through negotiations with vendors. Collaborated on new product concepts with London design team.

Jun 2007 – Jul 2010 · 3 yrs 1 mo · Delhi

• Developed women’s range for Spring-Summer 2009 that sold 80% before end of sale.
• Worked closely with Italian design consultants and visited Hong Kong for observing eastern fashion trends.

Jul 2006 – Aug 2006 · 1 mo · Mumbai Metropolitan Region

• Studied world hockey outfit to identify affordance enabling movements for players on the field. Designed sportswear of 12 world hockey teams for the movie, Chak De India.