Harshul Khurana

Business Development Executive

Mumbai, Maharashtra, India4 yrs 11 mos experience

AI Enabled

Key Highlights

5+ years of strategic marketing experience
Expert in user growth and revenue boosting
Proficient in data-driven marketing strategies

Stackforce AI infers this person is a MarTech expert with a strong focus on performance marketing and user acquisition.

Contact

Skills

Core Skills

Digital MarketingMedia PlanningPerformance MarketingEcommerce StrategyCampaign Management

Other Skills

Acquisition & Retention StrategyAd ServingAdobe PhotoshopAnalyzing competitor tacticsApple Search AdsChatbot DevelopmentContent CurationCreative StrategyCreative Strategy & Content PlanningCustomer Relationship Management (CRM)Developing media plansDisplayE-commerce SEOEmail MarketingExecuting and Optimizing campaigns

About

I’m a strategic marketing professional with 5+ years of experience driving user growth, boosting revenue, and scaling businesses. I leverage data-driven insights and innovative strategies to propel companies forward and deliver measurable success. With a strong track record of leading cross-functional projects and executing high-impact campaigns, I excel at balancing multiple priorities while achieving business objectives. My expertise lies in optimizing customer acquisition, retention, and engagement through targeted initiatives, and I’m passionate about identifying and capitalizing on emerging trends to stay ahead of the competition. Skilled in: 📌 Google Ads 📌 Apple Search Ads 📌 Meta, Snapchat, Twitter, LinkedIn Ads 📌 AppsFlyer, Branch, Firebase 📌 Microsoft Power BI 📌 Google Analytics 4 📌 Google Tag Manager 📌 Meta Spark Hub 📌 SEMrush 📌 CleverTap, MoEngage, HubSpot, KwikEngage 📌 Online Reputation Management (ORM) 📌 SEO (On-Page | Off-Page) 📌 Amazon Ads 📌 Media Planning & Analysis 📌 Marketing Tech

Experience

4 yrs 11 mos

Total Experience

1 yr 3 mos

Average Tenure

1 yr 5 mos

Current Experience

Marico limited

Associate Manager - Digital Marketing | DTC Growth

Dec 2024 – Present · 1 yr 5 mos · Mumbai, Maharashtra, India · On-site

Mamaearth

Senior Executive - Digital Marketing & Business Growth

Mar 2024 – Dec 2024 · 9 mos · Gurugram, Haryana, India · On-site

Acquisition & Retention Strategy
Media Planning & Analysis
Marketing & Ad Tech
Creative Strategy & Content Planning
Google Ads
Meta Ads
Snapchat Ads

Acquisition & Retention StrategyMedia Planning & AnalysisMarketing & Ad TechCreative Strategy & Content PlanningGoogle AdsMeta Ads+3

Lenskart.com

Senior Executive - Performance Marketing

Oct 2022 – Mar 2024 · 1 yr 5 mos · Gurugram, Haryana, India · Hybrid

Google Ads
Meta Ads
Apple Search Ads
Media Planning & Analysis
eCommerce
Marketing Tech

Google AdsMeta AdsApple Search AdsMedia Planning & AnalysiseCommerceMarketing Tech+2

Team pumpkin

Associate - Performance Marketing

Oct 2020 – Feb 2022 · 1 yr 4 mos · New Delhi, Delhi, India · Hybrid

Executing and Optimizing campaigns of multiple accounts across all the paid media channels - Paid Search, Display, Video, Shopping, UAC and Social.
Developing & implementing campaign plans by understanding objectives and ensuring effective execution.
Analyzing competitor tactics using various sources and tools, such as Auction Insights and SEMrush, to develop effective counter-strategies.
Acting as primary client contact, understanding client goals and driving success through research & analysis.
Developing comprehensive media plan recommendations, buy summaries, and campaign performance measurements as required.
Formulating monthly, quarterly, and yearly plans & strategies aligned with client’s marketing objectives.

Executing and Optimizing campaignsPaid SearchDisplayVideoShoppingUAC+5