Nakul Suresh

Business Development Executive

Dubai, United Arab Emirates2 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in consumer-centric product development.
Proven track record in launching successful marketing campaigns.
Strong leadership in cross-functional team management.

Stackforce AI infers this person is a Brand Management and Product Development expert in the FMCG sector.

Contact

Skills

Core Skills

Brand ManagementProduct DevelopmentProduct Launch

Other Skills

A/B TestingActivationsAdobe PhotoshopAdvertisingAgency Relationship ManagementAnalytical SkillsAttention to DetailBelow the Line AdvertisingBrand ActivationBrand ArchitectureBrand BuildingBrand DevelopmentBrand EquityBrand MarketingBrand Performance

About

Hello, I'm Nakul Suresh, an accomplished Assistant Brand Manager with a deep specialization in New Product Development. Throughout my career at Emami Ltd and MTR Foods, I've consistently delivered consumer-centric innovations that drive results. I thrive on translating consumer insights into cutting-edge product concepts and taking them from ideation to market, leading cross-functional teams every step of the way. One of my greatest passions is crafting and launching breakthrough products that not only meet but exceed consumer expectations. It's the thrill of creating something new and valuable that keeps me inspired. I invite you to connect with me to explore opportunities for innovation and collaboration in the dynamic world of new product development. Let's work together to make ideas come to life and leave a lasting impact on the market.

Experience

Emami ltd

3 roles

Assistant Brand Manager - Haircare & Grooming

Promoted

Jun 2024 – Present · 1 yr 10 mos · Dubai, United Arab Emirates · On-site

Handling the brands of Navratna, 7 Oils in One, and Smart and Handsome for the MENA markets valued at USD 46 Million
360° Marketing Campaigns: Led the launch of Navratna's first Arabic TVC, achieving 5.1M social media views, 1.5M OTT views, and 900 Arab TV spots.
Cinema & Media Advertising: Ran campaigns across 13 UAE cinema screens (2000+ spots).
Consumer Insights & Testing: Executed oil control range tests with 100 Arab males (70% rated 4.5+ stars).
On-ground Activations: Delivered 60,000+ touchpoints across 4 countries via 6 events.
Market Research: Conducted focus groups to reverse Smart & Handsome's decline in Qatar.
Product Launches: Rolled out 4 promo packs, driving GCC sales of $50,000/month.
Retail Campaigns: Increased monthly sales by $6200 with Qatari store promotions.

Customer InsightBrand EquityProduct Life CycleCampaign ExecutionMarket ResearchProduct Launch+2

Assistant Brand Manager - Beauty

Dec 2023 – Jun 2024 · 6 mos · Dubai, United Arab Emirates · On-site

Managed the portfolio and commercial development of Creme21 New Products, contributing to 35% of the brand's revenue
Portfolio Expansion: Launched a 5-product baby care range and 2 skincare products in 9 months, servicing a combined order value of INR 15 million.
Trade Presentations: Pitched new products to distributors, improving engagement by 20% through games and hands-on demonstrations.
Brand Identity: Directed the design of visually compelling packaging and brand identity for products from baby care to face care, ensuring brand consistency and market appeal.
Product Design & Development: Collaborated with cross-functional R&D teams to develop formulations, addressing formulation gaps for 2 products, resulting in a stronger product-market fit and a 5% reduction in development time.
Compliance Efficiency: Streamlined registration and regulatory compliance processes, reducing timelines by 20 days through effective negotiation and collaboration.
Project Management: Demonstrated project management skills by effectively prioritizing and managing concurrent projects based on factors such as seasonality, development feasibility, and cost analysis.
Awarded "Super Achiever" for exemplary performance and contributing to company development in 24-25

Product DevelopmentBrand ManagementMarket ResearchProject ManagementTrade Presentations

Management Trainee - Beauty

Jun 2023 – Nov 2023 · 5 mos · Dubai, United Arab Emirates · On-site

Led the Design Changeovers for 2 existing products, and revamped the packaging and artwork to align with current market trends
Assisted the in launching Creme21 Glycerin Cream, servicing a cumulative order of USD 1 Million across MENA countries
Conceptualized and commercialized a new promo pack of petroleum jelly in 2 months
Promoted to Assistant Brand Manager in recognition of performance and contribution to business

Product DevelopmentMarket Research

Mtr foods private limited

International Business Intern - Cost Control

Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India · On-site

Led a 4-member cross-functional team in building an extensive 8-product database, yielding heightened operational insights.
Analysed 8 regions' export data, yielding cost-saving strategies for 4 with notable results.
Spearheaded sticker design overhaul for UK market, anticipating INR 8 Lakh cost reduction.
Innovated 2 models for export artwork representation, foreseeing INR 42 Lakh cost cut.

Cost AnalysisData Analysis