Sooraj Divakaran

Digital Marketing Specialist

Bengaluru, Karnataka, India16 yrs 3 mos experience

Highly Stable

Key Highlights

Transformed B2B tech marketing for major companies.
Achieved 500K SKUs sold in ThinkBook launch.
Recognized for challenging tech marketing status quo.

Stackforce AI infers this person is a B2B Marketing Expert specializing in technology and demand generation.

Contact

Skills

Core Skills

Marketing ManagementDemand GenerationProduct MarketingBrand MarketingDigital MarketingLead GenerationE-commerceMarketing Strategy

Other Skills

Account MarketingAdobe AnalyticsAdvertisingB2B MarketingBloggingBrand AwarenessBrand ManagementBrand PositioningBusiness DevelopmentBusiness StrategyCRM OperationsCampaign ManagementCompetitive AnalysisContent MarketingContent Strategy

About

I fix broken B2B tech marketing. After spending 15 years in this space, I've seen the same problem everywhere: companies talking about their technology instead of the difference it makes. This disconnect costs technology businesses millions in missed opportunities and wasted marketing spend. It's why I left finance to become a marketer—I couldn't stand watching great technology fail because no one understood its value. At companies like Infosys, TCS, and Lenovo, I've transformed how technology is marketed by focusing obsessively on business impact. We don't sell features; we sell outcomes. The result? Faster sales cycles. Larger deals. Better ROI. When launching Lenovo's ThinkBook globally, we didn't compete on specs—we competed on how we solved real business problems. This approach didn't just help them enter the market; it helped them win it. My blog, Digital Uncovered, has gained recognition because it challenges the status quo in tech marketing. The 'Catalyst CMO' award was validation that this approach works—not just for marketing metrics, but for business results. I believe tech marketing is broken when it doesn't connect directly to revenue. If you feel the same way, let's talk. "Businesses don't buy technology. They buy better futures."

Experience

Firstsource

Marketing Director

Jul 2024 – Present · 1 yr 8 mos · Bangalore Urban, Karnataka, India · Remote

→ Spearheading content marketing and thought leadership strategy to enhance brand authority and customer engagement
→ Leading a multi-million-dollar marketing budget, ensuring optimized spend efficiency and ROI
→ Driving content-led demand generation, contributing to improved pipeline velocity and lead conversion
→ Analyze metrics to refine strategies, maximize reach, and ensure continuous growth

Content MarketingThought LeadershipDemand GenerationMarketing ManagementROI Analysis

Maxval group, inc.

2 roles

Marketing Director

Promoted

Apr 2023 – Jul 2024 · 1 yr 3 mos · Bangalore Urban, Karnataka, India

→ Scaled demand generation and marketing initiatives, enhancing marketing’s contribution to global sales.
→ Directed global marketing operations across digital marketing, events, and conferences.
→ Led global employer branding, ensuring top-of-mind recall across all regions.
→ Managed demand generation efforts to support the global sales team, delivering measurable results.

Demand GenerationGlobal Marketing OperationsEmployer BrandingMarketing Management

Associate Marketing Director

Jan 2021 – Apr 2023 · 2 yrs 3 mos · Bangalore Urban, Karnataka, India

First marketing hire, built the marketing team from scratch and scaled operations to drive revenue impact.
→ Led a comprehensive global rebranding initiative, collaborating with an in-house design studio.
→ Oversaw demand generation efforts, focusing on North American and European markets.
→ Managed digital and content marketing strategies, driving brand awareness and engagement.

Demand GenerationDigital MarketingContent MarketingMarketing Management

Lenovo

Marketing Innovation Manager

Jun 2019 – Jan 2021 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

→ Led strategic marketing initiatives that drove the successful launch of the ThinkBook series, resulting in 500K SKUs sold in the first year and expanding Lenovo's SMB market share.
→ Executed multi-channel GTM campaigns, aligning digital, content, and channel marketing to accelerate product adoption and revenue growth.
→ Strengthened Lenovo’s global brand positioning through executive thought leadership, strategic partnerships, and high-impact digital campaigns.
→ Led content partnerships and thought leadership initiatives, elevating Lenovo’s positioning in the B2B market.

Strategic MarketingGTM CampaignsBrand PositioningMarketing ManagementProduct Marketing

Infosys bpm

Senior Associate Marketing Manager

Mar 2017 – Jun 2019 · 2 yrs 3 mos · Bengaluru, Karnataka, India

→ Devised strategies for enhancing brand awareness through the creation and
management of social media channels and the corporate blog.
→ Directed the improvement of social media engagement by 200%; led the content strategy
to promote capabilities, and services.
→ Oversaw and optimized CRM operations, resulting in a 25% increase in customer
engagement and a 15% uptick in sales conversions.

Brand AwarenessSocial Media ManagementCRM OperationsMarketing ManagementBrand Marketing

Tata consultancy services

Digital Marketing Manager

May 2014 – Mar 2017 · 2 yrs 10 mos · Mumbai Area, India · On-site

→ Devised the development of a mobile-friendly website, thereby improving the unique
visitor base, 50% YOY.
→ Managed a $1.5 million marketing budget, including Google Ads, paid social, web search,
mobile, email, print, and online display ads; supervised and directly implemented SEO
practices increasing the monthly traffic to 1.5 million visitors.
→ Led the implementation of the company's social media campaign and ongoing strategy
for outreach.
→ Successfully implemented and improved the lead generation strategies, resulting in a
35% increase in qualified prospects and contributing to a 20% growth in sales.

Digital MarketingLead GenerationSEO

Logitech

Web Marketing Specialist

May 2013 – May 2014 · 1 yr · Mumbai Area, India · On-site

→ Led Logitech's e-commerce store and presence on other leading e-commerce platforms
like Flipkart, and Amazon.
→ Piloted the launch and growth of two social media communities, engagement grew at
40% higher than the average.
→ Devised editorial content strategy; developed editorial content to increase engagement
and channel growth; collaborated across teams to identify content.
→ Initiated various successful public relations initiatives for Logitech, Logitech G, and
Ultimate Ears, to raise brand awareness.

E-commerce ManagementContent StrategyPublic RelationsDigital MarketingE-commerce

Zee learn

Marketing Manager

Apr 2012 – May 2013 · 1 yr 1 mo · Mumbai Area, India · On-site

→ Led all aspects of the creative development process to deliver best-in-class
communications as needed for the execution of online marketing campaigns.
→ Enhanced web content and led on-page/off-page optimizations, boosting organic traffic
by 35%; directed website redesign, increasing user engagement by 20%.
→ Assisted in campaign budgeting and marketing programs: including organic optimization,
paid search marketing, and link-building efforts.

Creative DevelopmentWeb OptimizationCampaign ManagementDigital MarketingMarketing Strategy

Ims learning resources

Assistant Manager - Marketing

Dec 2009 – Apr 2012 · 2 yrs 4 mos · Mumbai Area, India · On-site

→ Executed the strategy for digital acquisition across owned, paid, and organic channels.
→ Directed the day-to-day social media marketing operations, independently and in
collaboration with the empanelled social media agency.
→ Generated over $1 million in revenues during the first year from online sales.

Digital AcquisitionSocial Media MarketingRevenue GenerationDigital MarketingDemand Generation