Jul 2023 – Mar 2025 · 1 yr 8 mos · Remote

Jul 2019 – Sep 2025 · 6 yrs 2 mos · Singapore

• We are on a mission to enable each child's first teacher to be their best teacher.

Jul 2017 – Jun 2019 · 1 yr 11 mos · Singapore

• Social Weaver was a content and services marketplace in Singapore- our bid was to build a Yelp for parenting, covering 100 categories of services parents need.
• Crossed a million site visits, created govt. supported projects and later, pivoted to an activities marketplace- a "classpass" for kids activities.

Oct 2015 – May 2016 · 7 mos · Singapore

• Content creation and delivery for enhancing marketing capability

Jul 2010 – Jun 2015 · 4 yrs 11 mos

• Managed brands such as Joy, Fairy, AmbiPur, Febreze across Asean, Australia, India, Taiwan and Hong Kong.
• Led brand strategy and marketing plan, portfolio management, product launches, commercial innovation, brand equity and architecture, communication planning and development, consumer insights to action, white space expansion, agency management and total P&L management.

Oct 2007 – Jun 2010 · 2 yrs 8 mos

• Markets handled: India and Philippines
• Development of marketing plan
• Communication development
• Budget management
• Business Review and Analysis

Jan 2006 – Oct 2007 · 1 yr 9 mos

• Business Analysis and recommendation
• Modelling and Analytics
• Volume Forecasting
• Consumer Research

Jul 2003 – Oct 2005 · 2 yrs 3 mos · Baroda, Mumbai

• Business development
• Same-account growth
• Modern Trade, Multiplex channel strategy
• New customer acquisition
• Relationship management