Nishtha Malhotra — Business Development Executive
I'm a Brand Marketing professional with 4+ years of experience in building consumer brands, launching content IPs, and executing 360° marketing campaigns across digital, ATL, and BTL channels. An alumna of IIM Indore (Rank 14), with recent upskilling from ISB in Product Development & Management, I’ve driven growth at the intersection of content, culture, and consumer strategy. At HT Media, I launched and scaled Fab Music Beats — an intrapreneurial YouTube business that crossed ₹1 Cr revenue and 3L+ subscribers in under a year. I’ve built campaigns with leading influencers, closed brand integrations, and led marketing for IPs like Punjabi Fever and The Burrah Project. My strengths lie in brand building, GTM planning, content marketing, partnerships, and campaign analytics. Whether it’s launching a new product, refreshing brand identity, or driving digital engagement — I bring strategy with creativity. Let’s connect if you're building brands that shape culture.
Stackforce AI infers this person is a Brand Marketing professional with expertise in media and digital marketing.
Location: New Delhi, Delhi, India
Experience: 3 yrs 7 mos
Skills
- Brand Building
- Digital Marketing
- Market Research
- Blockchain Technology
Career Highlights
- Successfully launched a YouTube business generating ₹1 Cr revenue.
- Expert in brand building and digital marketing strategies.
- Strong background in partnerships and campaign analytics.
Work Experience
HT Media Ltd
Brand Manager (1 yr 11 mos)
Manager (5 mos)
Deputy Manager (1 yr 3 mos)
Summer Intern (2 mos)
Tata Consultancy Services
Summer Intern (2 mos)
Education
Master of Business Administration - MBA at Indian Institute of Management, Indore
Bachelor's degree at INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN
Science at Delhi Public School Rohini