Nishtha Malhotra

Business Development Executive

New Delhi, Delhi, India3 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Successfully launched a YouTube business generating ₹1 Cr revenue.
  • Expert in brand building and digital marketing strategies.
  • Strong background in partnerships and campaign analytics.
Stackforce AI infers this person is a Brand Marketing professional with expertise in media and digital marketing.

Contact

Skills

Core Skills

Brand BuildingDigital MarketingMarket ResearchBlockchain Technology

Other Skills

Business ModelingConsumer BehaviorCustomer Relationship Management (CRM)Financial PlanningJavaMarketing StrategyMedia MarketingMicrosoft ExcelPartnershipsSecurity SolutionsStakeholder ManagementStrategic Alliances

About

I'm a Brand Marketing professional with 4+ years of experience in building consumer brands, launching content IPs, and executing 360° marketing campaigns across digital, ATL, and BTL channels. An alumna of IIM Indore (Rank 14), with recent upskilling from ISB in Product Development & Management, I’ve driven growth at the intersection of content, culture, and consumer strategy. At HT Media, I launched and scaled Fab Music Beats — an intrapreneurial YouTube business that crossed ₹1 Cr revenue and 3L+ subscribers in under a year. I’ve built campaigns with leading influencers, closed brand integrations, and led marketing for IPs like Punjabi Fever and The Burrah Project. My strengths lie in brand building, GTM planning, content marketing, partnerships, and campaign analytics. Whether it’s launching a new product, refreshing brand identity, or driving digital engagement — I bring strategy with creativity. Let’s connect if you're building brands that shape culture.

Experience

Ht media ltd

4 roles

Brand Manager

Apr 2024Present · 1 yr 11 mos

Manager

Oct 2023Mar 2024 · 5 mos

Deputy Manager

Jun 2022Sep 2023 · 1 yr 3 mos

  • Working with the Fab Music Beats Business. Fab Music Beats is a newly launched music label under the HT Media Group.
  • Handling the End-to end Business Operations for the YouTube Business, including Stakeholder Management, Strategic Alliances and Partnerships, Media Marketing and Financial Planning.
Stakeholder ManagementStrategic AlliancesPartnershipsMedia MarketingFinancial PlanningBrand Building+1

Summer Intern

Apr 2020Jun 2020 · 2 mos · New Delhi, Delhi

  • Successfully designed a business model for an upcoming digital platform expected to have a user base of more than 5 million
  • Conducted market sizing estimates for the project by identifying the possible consumer cohorts and existing trends in the industry

Tata consultancy services

Summer Intern

May 2018Jul 2018 · 2 mos · New Delhi, Delhi, India

  • Implemented a Blockchain Voting Solution which would guard the voting process from security breaches, fraud and corruption
  • The solution was more secure than any other paper-based or digital mode of voting as it prevented changing the registered vote

Education

Indian Institute of Management, Indore

Master of Business Administration - MBA

Jan 2019Jan 2021

INDIRA GANDHI DELHI TECHNICAL UNIVERSITY FOR WOMEN

Bachelor's degree — Information Technology

Jan 2015Jan 2019

Delhi Public School Rohini

Science

Jan 2006Jan 2015

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