Mar 2023 – Sep 2024 · 1 yr 6 mos

• ● Developed and executed comprehensive marketing plans aligned with overall business objectives, achieving 80% of the set target
• ● Launched effective sales training programs, support materials, and other sales enablement initiatives to decrease sales cycle by 25%
• ● Created compelling product positioning, messaging, and value propositions, and increased average deal size by 25%
• ● Identified the right product-market fit by analysing market size (TAM, SAM, SOM), target segments, buyer persons, and industry trends
• ● Implemented demand generation campaigns, with leads to MQL conversion rate of 80%; MQL to SQL conversion rate of 71%
• ● Strategized and executed cold email marketing, achieving ~50% open rate, ~8% response rate, and generating ~$1.5M pipeline
• ● Initiated and led O4S webinars ensuring ~120 registrations, 45% attendance rate, and 18% lead conversion rates
• ● Successfully hired and managed a team of marketers and designers, overseeing the hiring process, budgets, and interviews
• ● Led marketing efforts targeting international markets, particularly Southeast Asia - Indonesia, Malaysia, Singapore, Thailand, Vietnam
• ● Managed vendors and freelancers for website development, SEO, content writing, and marketing platforms
• ● Presented regular reports to stakeholders on the performance of marketing campaigns, providing insights and recommendations
• ● Evaluated and recommended new technologies and tools to enhance sales and marketing efficiency and effectiveness

Mar 2020 – Mar 2023 · 3 yrs

• ●Crafted the product positioning and messaging by doing competitor research, customer interviews, identifying the buyer persona, and understanding the product roadmap
• ●Collaborated on the go-to-market strategy for 'Employee Onboarding' product launch generating ~300 leads via multiple channels
• ●Owned website end-to-end including messaging, UI/UX, conversions, heatmaps, and A/B tests, resulting in 60% increase in website conversion rate, and 97% increase in session duration
• ●Created 40+ sales collaterals based on unique sales requirements to increase win rate and sales velocity. Reduced time to produce product marketing materials by 80%
• ●Led and hired a team of 7 marketers and freelance writers to set up the content marketing and SEO function
• ●Created global content marketing strategy (India, US, MEA, SEA) to engage prospects at every stage of the sales funnel
• ●Led SEO strategy and execution to increase organic traffic by 90% and rank 50+ new keywords in top 10 SERP results within 6 months
• ●Generated 450+ content-driven leads using 25+ gated content assets and placing these strategically on the web pages and blogs
• ●Interviewed CHROs, CIOs, and senior leadership across 20+ enterprises to secure case studies, testimonials, and set up a feedback loop for marketing insights and product ideas
• ●Forged analyst relations, consulting Gartner analysts on global marketing, product roadmap, and competitive positioning
• ●Collaborated with product management, customer success, sales, design, and web development teams for diverse marketing projects, including collateral, website, videos, and digital assets
• ●Worked closely with the inside sales team to enhance email copies, LinkedIn outreach, and call pitches based on the lead source
• ●Engaged in performance marketing, SEM, LinkedIn Ads, events, and brand marketing efforts, providing valuable insights and support
• ●Monitored industry trends, competitor activities & emerging tech contributing to product roadmap and marketing strategies

Mar 2020 – Mar 2020 · 0 mo

Jan 2020 – Mar 2020 · 2 mos

Jul 2017 – Sep 2019 · 2 yrs 2 mos · New Delhi Area, India

• Identified competitor’s keyword gaps and created a monthly editorial calendar based on requirements and targeted keywords.
• Led the ideation and execution of international SEO from scratch for 12+ countries; increased international website traffic by 250%.
• Launched non-paid Quora marketing, thereby creating product awareness and an increment of 537% in non-paid leads.
• Managed display advertising via Adroll while working on both targeting and content; increased leads from Adroll by 46%
• Headed Online Reputation Management and escalated the issues to the concerned department timely
• Mentored new interns and trainees every six months while directing their efforts toward quality content writing and product training.
• Led website revamp while ideating and creating SEO content for more than 60 product pages and collaborating with the design and development team for UI, UX, and design aspects
• Creatively managed the company’s social media handles - Facebook, LinkedIn, and Twitter, and increased website traffic from these sources by 158%
• Collaborated with different companies for marketing activities - primarily webinar and guest-posting activities
• Wrote SEO-friendly blogs and PR articles; created informative presentations and proposals for enterprise partnerships
• Reviewed and measured the impact of published content via Google Analytics, Search Console, and other analytical tools
• Utilized various marketing tools like Poptins, Crazyegg, and OneSignal for web push notifications, exit-intent pop-ups, etc.
• Assisted the design team in the ideation of the website theme, social media creatives, e-books, videos, and marketing collaterals

Jun 2016 – Jul 2016 · 1 mo

• Analyzed country’s annual budget, monetary policy, economic survey, rainfall data and their impact on investment opportunities in various sectors. Performed IPO analysis, peer comparison and primary research in metal sector.
• Analyzed annual reports of various companies and financials through ratio analysis.

Jun 2016 – Jul 2016 · 1 mo · New Delhi Area, India

• Visited several corporates and advised employees on tax savings instruments, different investment avenues and financial planning.
• Helped the corporates file their ITR and also worked on internal software of the company used for calculating income tax.

Jan 2016 – Jun 2017 · 1 yr 5 mos · New Delhi Area, India

• Co-founder, The Book Social, SSCBS trust library established by ‘The Editorial Board’ with initiative to exchange best seller books.
• Proofread, edited, created and invited content for The College Annual Magazine while working in a team of 16 creative individuals

Sep 2015 – Oct 2015 · 1 mo

• Learned fundamental aspects of entrepreneurship, like Idea generation, Business canvas, Cash flow, etc. from the workshop trainer.
• Read an allotted case study on a startup and studied the history, business idea, revenue model and investing activities of the venture.

Aug 2015 – Nov 2015 · 3 mos · New Delhi Area, India

• Aimed to engage and maximize the number of bloggers on Bluegape. Built and lead visual Bloggers Club in SSCBS campus.
• Engaged youth in the project with a target to bring together a group of conveners or campus ambassadors from all over India.
• Supervised a team of approx. 30 students and mentored them on blog writing. Worked simultaneously as a blogger on Bluegape.

Jan 2015 – Apr 2015 · 3 mos

• Worked in the Event Sponsorship team comprising of approx. 30 members and managed the event expenditures and finances.

Jul 2014 – Jun 2016 · 1 yr 11 mos

• Spearheaded the External Relation Department and led a team of 10 students to facilitate Pan-India campus engagement.
• Invited 200+ schools from all over India and handled all their cases and affairs. Successfully headed a collaboration with CTA.

Jul 2014 – Dec 2014 · 5 mos

• Researched and worked on several ideas of social entrepreneurship.
• Worked on projects, Grammodhar and Project Akshar, adopted by team Enactus.