Shreya Saxena

Product Manager

Gurugram, Haryana, India9 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led growth design initiatives achieving +30% user retention.
  • Built and managed a high-agency design team.
  • Pioneered AR-based tools and usability research.
Stackforce AI infers this person is a Fintech Product Designer with expertise in user experience and growth strategies.

Contact

Skills

Core Skills

Business Growth StrategiesExperimental DesignUser ExperienceProduct DesignUser ResearchAugmented Reality (ar)Virtual Reality (vr)User Experience (ux)Web Development

Other Skills

Branding & IdentityCSS3CommunicationContent StrategyConversion OptimizationCustomer EngagementDesign SystemDesign ThinkingFigma (Software)Graphic DesignGrowth HackingHTMLInformation ArchitectureLeadershipMobile Design

About

Principal Product Designer with 9 years of experience. I led Probo’s Growth charter—across onboarding, retention, referrals, and resurrection—delivering product led growth for Probo (+30% new user retention, +50% referral uplift). I specialize in the intersection of design, product strategy, and data-driven experimentation, with a track record in fintech like Probo, Koinex and consumer marketplaces like Urban Company. At Probo, I not only led growth design but also built and managed the design team from the ground up. I set up processes, mentored designers, and scaled the function into a high-agency team that consistently shipped impactful, business-driven work. I thrive in high-velocity environments where design is a business driver—not just an enabler. Now open to opportunities with later-stage startups or MNCs in growth teams—remote, hybrid, or on-site.

Experience

Probo

2 roles

Principal Product Design Manager

Promoted

Aug 2024Present · 1 yr 7 mos · On-site

  • Since August 2024, I owned the Growth charter - spanning across product led growth through Referrals, Onboarding and Resurrection. I drove experimentation with product teams to conduct rapid A/B tests blending design with user insights.
  • Key achievements from our experiments include:
  • Revamped Onboarding → +15% signup-to-trade, +10% signup-to-deposit, +5% W1 retention.
  • Retention program → +30% new user retention, +5% existing user retention.
  • Resurrection flows → Visit-to-Trade +25%
  • Referrals → +35% referral rate, +50% uplift via gamified referral challenges
Business Growth StrategiesExperimental DesignOnboardingReferralsConversion OptimizationCustomer Engagement+1

Product Design Lead - Trading & Big Bets

Sep 2021Jul 2024 · 2 yrs 10 mos · On-site

  • Designed for 2 main pods:
  • Core Exchange - Order Book, Trading Arena, Scorecards
  • Intelligence in Markets - Milestone based Prediction Timelines, Skill Score, Insights
  • Established design processes and systems to support rapid experimentation and scalability.
  • Mentored and managed design team of 7—building a high-agency, impact-driven culture
Information ArchitectureUser ExperienceFigma (Software)WireframingContent StrategyLeadership+7

Urban company

2 roles

Product Designer 2 - Supply Platform & Support

Jan 2021Sep 2021 · 8 mos · On-site

  • Owned the customer and partner help/support experience
  • Boost resolution quality feedback collection from 4% to 40% in under 2 weeks.
  • Enhanced issue discovery and understanding by revamping the CX + PX Support knowledge base.
Information ArchitectureUser ExperienceWireframingContent StrategyLeadershipUser Research+6

Product Designer - Platform Monetisation

Aug 2019Jan 2021 · 1 yr 5 mos · On-site

  • Achieved 99% compliance with COVID safety protocols on the supply side through design interventions.
  • Improved conversions by 14% through enhanced trust and transparent pricing for high-ticket appliance repair services, resulting in a 4% increase in high-value orders.
  • Implemented a cost-effective 'Recharge from Payout' system for UC partners, resulting in savings of 20 million INR.
  • These projects focused on monetization, subscription renewals, and managing the performance of UC's vast network of over 40,000 home service experts. My aim was to empower the unorganized blue-collar sector, fostering skill development and improving living standards using UC's service technology.
Product DesignUser ResearchUsability TestingPrototypingStakeholder ManagementFigma (Software)+2

Koinex

User Experience Designer

Jul 2018Jul 2019 · 1 yr · Mumbai Area, India · On-site

  • At Koinex, I shipped across trading, engagement, and brand.
  • I designed a peer-to-peer trading system for seamless INR deposits/withdrawals, built an arbitrage trading app, and reimagined the Android experience with the launch of Koinex 2.0 (React → Native).
  • I also elevated user engagement through the Year-in-Review platform, onboarding improvements, gift cards, and crafted brand identities for the Koinex podcast (‘The First Block’) and FloBiz.
Information ArchitectureResponsive Web DesignUser ExperienceWireframingMobile DesignLeadership+7

Sameer hazari studios pvt. ltd.

Asst. Design Manager

Dec 2017Jul 2018 · 7 mos · New Delhi Area, India · On-site

  • The SH Studios was ahead of its time, in the sense that we pioneered AR-based collaborative tools for international artists, and led usability research in VR—exploring interaction, sound, and typography in 3D immersive environments. I not only created a design system on Sketch App, but also coded it for Web based tooling. It greatly helped our engineers ship faster (at least 30% faster shipping speed!)
  • I also managed a cross-functional team of developers (front-end, back-end, VR), while being the youngest member entrusted with leadership responsibilities.
Augmented Reality (AR)Virtual Reality (VR)Design SystemResponsive Web DesignLeadership

Taazaa inc

User Interface Designer

Jul 2016Nov 2017 · 1 yr 4 mos · Noida, Uttar Pradesh, India · On-site

  • Built comprehensive content frameworks and a design system for in-house projects serving U.S. clients. Executed front-end development for a digital advertising web application, and designed branding and graphic collateral for Taazaa, expanding design impact across both product and brand touchpoints.
Mobile Interaction DesignBranding & IdentityResponsive Web DesignWeb DevelopmentWordPress DesignUser Experience (UX)

Upwork

Product Designer

Mar 2014Jul 2016 · 2 yrs 4 mos · Remote

  • While in college, I learned product design through hands-on projects with companies across the U.S., U.K., and Singapore. Starting with graphic design, I grew into UI and eventually full UX design, contributing to end-to-end processes.
  • A highlight was working with Jaguar Land Rover, where I managed vehicle specification workflows—an early project that deepened my interest in product ecosystems.
Information ArchitectureUser ExperienceWireframingProduct DesignUser ResearchPrototyping+4

Education

APJ Abdul Kalam Technological University

Bachelor of Technology (B.Tech.) — Information Technology

Jan 2012Jan 2016

Central Board of Secondary Education

Senior Secondary School — Mathematics and Computer Science

Jan 2009Jan 2011

St. Francis Xavier Convent School

Higher Secondary School — Mathematics and Computer Science

Jan 1998Jan 2009

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