Shagun Khurana

Growth Manager

Gurugram, Haryana, India3 yrs 10 mos experience

Key Highlights

Expert in bridging product and marketing strategies.
Proven track record of driving user engagement and retention.
Skilled in developing data-driven marketing campaigns.

Stackforce AI infers this person is a Growth Marketing Specialist with expertise in E-commerce and Consumer Goods.

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Skills

Core Skills

Customer EngagementMarketing StrategyGo-to-market StrategyCustomer RetentionCorporate Communications

Other Skills

A/B testingAnalytical SkillsCRM strategyCampaign StrategiesCleverTapContent StrategyCross-team CollaborationCustomer Lifecycle ManagementEmail MarketingMicrosoft ExcelPublic RelationsSocial MediaTeam LeadershipUser Journeysdata-driven marketing

About

On the journey of turning products into experiences and users into loyal advocates. My goal? To bridge the gap between product and marketing - ensuring the right users discover, engage, and keep coming back.

Experience

Airtel

Manager - Growth Marketing

May 2025 – Present · 10 mos · Gurugram, Haryana, India

Smallcase

Assistant Product Marketing Manager

Mar 2025 – May 2025 · 2 mos · Bengaluru, Karnataka, India

Cashkaro.com

3 roles

Team Lead - Growth & Marketing

Promoted

Oct 2024 – Feb 2025 · 4 mos · Gurugram, Haryana, India

Drove end-to-end CRM strategy across multiple communication channels.
Led data-driven marketing campaigns focused on boosting engagement, retention, and reactivation, driving higher product adoption.
Optimised user lifecycle journeys & conversion funnels through A/B testing, segmentation, and personalized engagement.
Spearheaded initiatives that drove 45-55% MoM growth in commission & revenue for top retailers on EarnKaro.
Designed and implemented custom onboarding journeys, significantly improving activation rates and long-term retention.

CRM strategydata-driven marketinguser lifecycle journeysA/B testingsegmentationpersonalized engagement+3

Senior Associate - Growth & Marketing

Oct 2023 – Oct 2024 · 1 yr · Gurugram, Haryana, India

Go-to-Market Strategy

Analyst - Retention Marketing

Sep 2022 – Oct 2023 · 1 yr 1 mo · Gurugram, Haryana, India

Marketing StrategyUser JourneysCustomer RetentionAnalytical SkillsMicrosoft ExcelCustomer Engagement+4

Bellavita

2 roles

Executive - Communication and Public Relations

Jun 2022 – Sep 2022 · 3 mos · Gurugram, Haryana, India

Led PR efforts for brands under IDAM House of Brands including securing organic media coverage in top media houses and handling brand collaborations.
Developed GTM strategies for new product launches and celebrity collaborations, enhancing brand visibility.
Conducted competitor research and analyzed campaign performance to refine outreach efforts.
Managed LinkedIn & YouTube content strategy, strengthening online brand presence.

Corporate CommunicationsSocial MediaPublic RelationsMarketing StrategyCross-team Collaboration