Will Ferguson

CEO

New Rochelle, New York, United States26 yrs 7 mos experience

Highly StableAI Enabled

Key Highlights

Scaled revenue from $150M to $500M+ in 5 years.
Cut costs by 30% through insourcing and AI-powered creative.
Expert in driving sustainable growth for consumer brands.

Stackforce AI infers this person is a B2C marketing executive with expertise in growth strategies and performance marketing.

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Skills

Core Skills

Business GrowthE-commerceCustomer AcquisitionPerformance Marketing

Other Skills

AdvertisingAffiliate MarketingAnalyticsArtificial Intelligence (AI)Attribution ModelingB2C MarketingBehavioral TargetingBrand StrategyBusiness DevelopmentCompetitive AnalysisConversion OptimizationCustomer Relationship Management (CRM)Customer RetentionDigital MarketingDigital Media

About

I’m a marketing executive who thrives on scaling consumer brands to new heights—I’ve taken companies from $150M to $500M+, led IPOs, and driven profitability with lean teams. At BARK, I 3x’d revenue in 5 years while cutting costs 30% through insourcing and AI-powered creative. I specialize in omnichannel strategy, performance marketing, and customer acquisition, with a proven ability to use data and AI to drive measurable results. Whether it’s slashing CAC by 15% or boosting conversions through UX, I’m all about sustainable growth. I’m focused on driving growth for venture-backed and small-cap consumer brands, targeting 9-figure exits. Let’s connect if you’re seeking a CMO, CGO, or SVP to fuel growth—or consultancy/agency/fractional marketing expertise! Specialties: web marketing, marketing mix strategy, attribution analysis, e-commerce, social commerce, social CRM, display advertising, Demand Side Platform (DSP), Data Management Platform (DMP), retargeting, audience targeting, behavioral targeting, search marketing, search engine optimization, social media marketing, email marketing, mobile marketing, team leader, competitive analysis.

Experience

Pendulum therapeutics

Chief Growth Officer

Jun 2025 – Present · 9 mos · San Francisco, California, United States · Remote

Business GrowthE-CommerceStrategic Marketing ManagementGrowth Management

Bark

Senior Vice President of Growth

Jul 2018 – Mar 2025 · 6 yrs 8 mos · Greater New York City Area · Hybrid

Scaled revenue 3.3x from $150M to $500M+ in 5 years, driving post-IPO profitability.
Managed $80M media budget with a team of <9, cutting costs 30% by insourcing Search, Social, TV, Podcasts, etc.
Operationalized AI-driven creative—75% of content, 15% CAC drop.

Google AdsSocial Media MarketingCustomer AcquisitionProfit OptimizationShopifyRevenue & Profit Growth+8

Slince

CEO, Founder

Jun 2015 – Jul 2018 · 3 yrs 1 mo · Greater New York City Area

Delivered growth for consumer brands:
Hot Topic - overhauled paid social strategy, unlocking new scale and efficiency with creative testing and targeting.
Sears/Kmart: Cut team size 20%, increased efficiency, and delivered positive ROI in under 7 months.
Daily Burn: Cut CPA by 50% and doubled revenue via social channel expansion and landing page optimization.
Rugs USA: Scaled social to second-largest channel with 5x ROAS.

Google AdsCustomer AcquisitionProfit OptimizationGoogle AnalyticsOmni-Channel MarketingBrand Strategy+4

Institute for integrative nutrition

Chief Marketing Officer

May 2014 – Jun 2015 · 1 yr 1 mo · Greater New York City Area

Grew net revenue 16% while slashing marketing spend 50%, delivering a multimillion-dollar profitability swing.
Increased conversion 15% through website redesign and value-based positioning.

Customer AcquisitionProfit OptimizationGoogle AnalyticsCustomer RetentionOmni-Channel MarketingBrand Strategy+7

Open english

Senior Vice President of Online Marketing

Dec 2013 – May 2014 · 5 mos · Miami/Fort Lauderdale Area

Drove 5M+ visitors and 250K leads/month, cutting spend 50% with positive ROI.
Launched freemium model to fuel sustainable growth.

Google AdsCustomer AcquisitionProfit OptimizationGoogle AnalyticsCustomer RetentionOmni-Channel Marketing+3

1800flowers.com

Vice President of Online Marketing

Nov 2010 – Nov 2013 · 3 yrs · Greater New York City Area · On-site

Managed $35M budget, delivering 6x ROAS in search and $41M in affiliate revenue.
Boosted display revenue 25% YoY via DSP-driven audience targeting.

Google AdsCustomer AcquisitionProfit OptimizationCustomer RetentionOmni-Channel MarketingBrand Strategy+2

Oppenheimerfunds

Assistant Vice President of Marketing

Apr 2007 – May 2010 · 3 yrs 1 mo · Greater New York City Area

Delivered $11M in 529 plan sales with a $10K campaign.

Etrade

Senior Marketing Manager

Apr 2006 – Mar 2007 · 11 mos · Greater New York City Area

Delivered 8K leads and $20M in assets at E*TRADE with targeted marketing campaigns.

Axa financial

Marketing Manager

Mar 2000 – Apr 2006 · 6 yrs 1 mo · Greater New York City Area

Spearheaded high-impact CRM strategies, driving multimillion-dollar revenue through data-driven customer engagement solutions.

Pr newswire

Business Editor

Oct 1998 – Mar 2000 · 1 yr 5 mos · Greater New York City Area

Orchestrated the editing, coding, and global distribution of press releases and earnings reports for publicly traded companies, powering real-time financial news to top outlets like Bloomberg, First Call, and Thomson Financial.