Jun 2022 – Oct 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

Jan 2021 – Jun 2022 · 1 yr 5 mos

• Drive the business value proposition and demand for Adobe’s Consulting services business that complements Adobe's Digital Experience solutions.
• Lead in-house creative and automation teams to develop quality brand content, campaigns, collaterals for customer and seller-focused marketing and sales programs
• Deliver value and specialised experiences across channels to Adobe customers throughout the customer journey, partnering with sales.
• Collaborate with regional field marketing teams globally on various marketing initiatives and execution.
• Run a sophisticated lead generation and management engine to fuel the sales pipeline and influence bookings.

Sep 2015 – Dec 2020 · 5 yrs 3 mos

• Leading Marketing for Adobe’s Digital Learning Services business.
• 360 Marketing and demand generation for Adobe’s learning services business targeted at innovating the customer experience, brand building & recall and driving demand for the business.
• Develop quarterly Marketing and GTM plans in partnership with regional sales and delivery to drive bookings through value-driven initiatives.
• Strategize, conceptualize and execute high impact sales & marketing programs using actionable insights to support a hyper-growth GTM plan working closely with the business leadership, globally.
• Translate customer insights and regional business priorities into integrated multi-channel campaign ideas.

Jul 2010 – Sep 2015 · 5 yrs 2 mos

• Developed the 360 degrees marketing and communications strategy for IBM's key solution areas
• Supported the Go-To-Market strategy for IBM's key Solution area for Mid-Market business
• through various demand generation techniques
• Led a team of digital strategists that developed and deployed strategies and tactics to improve customer engagement with IBM's
• Mid-market initiatives
• Marketing Gap identification and developed Paid, Owned, and earned media strategies for
• solutions catering to SMB
• Developed the client nurture strategy throughout the buying cycle, aligning it with the UNICA
• Marketing Operations Tool
• Developed Business Partner as well as Client-focused content such as message briefs, brochures,
• whitepapers, references, case studies, website content as an SME both with internal and external
• agencies.
• Collaborated with the marketing Agencies on various initiatives campaign promotion initiatives
• Worked with IBMs Market Segment Managers/Program Execution team and Integrated Marketing
• teams across the Globe for Campaigns and co-marketing activities
• Developed channel/ partner enablement plans in collaboration with the brand's channel
• marketing and leadership teams
• Responsible for planning and providing Sales Enablement to the seller community.
• Maintained the digital solution footprint across various Social and digital channels
• Responsible for collaborating with marketing teams across the organization to ensure promotion
• & execution of solution area-related events

Aug 2009 – Jul 2010 · 11 mos

• Marketing Strategy and Next Quarter Guidance for industry Business Solutions
• Worked across IBM brands to put together business solutions appealing to the Business Partners,
• ISVs, and mainly to the midsized customers
• Go to market planning, Business Solutions marketing consultancy to the various geography teams
• and brands from a global perspective in order to enable to execute their local marketing priorities
• Marketing Gap identification
• Developed industry-specific marketing and Channel enablement content for various product
• teams globally