Oct 2024 – Present · 1 yr 5 mos · Chennai, Tamil Nadu, India · Remote

Apr 2023 – Sep 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Responsible for guiding a team of 5 marketers to execute content, socials, ads, events & partnerships.
• Drove $2.2M pipeline from Inbound, incl. $862K from paid search. Contributed $720K ARR, incl. $250K from search.
• Streamlined lead flow across the entire GTM and set up marketing ops & reporting on pipeline & revenue for the marketing org.
• Recruited & onboarded partners like G2, LinkedIn, agencies, etc. Managed logistics for various events.
• Launched & hosted multiple live events on LinkedIn.

Aug 2022 – Mar 2023 · 7 mos

• Owning multiple parts of:
• Product Marketing
• Content Marketing
• Social Media
• ABM & Outbound
• Partnerships

Jan 2022 – Aug 2022 · 7 mos

• Kickstarted GTM motion for new products acquired by Chargebee around Retention, RevRec, & Receivables by collaborating on product marketing, paid marketing, and organic initiatives.

Oct 2021 – Dec 2021 · 2 mos

Jul 2021 – Sep 2021 · 2 mos

• Additional Responsibilities:
• Ideated, executed & managed campaigns to boost pipeline & brand visibility in the European market by working closely with the EMEA sales team, partnering with publications like sifted.eu, local startup podcasts, and by driving region-focused events & webinars.

Dec 2019 – Jun 2021 · 1 yr 6 mos

• Worked closely with the CRO, Revenue Org, & Sales Dev Leaders to set up & scale Outbound Sales Motion from scratch.
• Set up & executed personalized 1:1, 1:Few, & 1:Many ABM programs based on different verticals, persona, company size, etc. to create additional Outbound Sales pipeline
• Created an automated, scalable Intent engine using 1st party & 3rd party intent data to feed additional pipeline to the outbound sales motion.
• Continuously optimized, project managed, & monitored every step of the outbound process:
• Defining the ICP, Product Value Prop, Account Selection, Campaign Ideation, Creation & Execution, Campaign Operations (Lead Flow, Data Flow, Contextual Intent Notifications to the sales reps), Reporting across the funnel, & Nurturing.
• KPIs: % & $ of Marketing Influenced Outbound Pipe, % account engaged with sales out of accounts identified.
• Additional Projects:
• Inbound Marketing Funnel: Laid the foundation for Paid Social & Display advertising channels by categorizing content assets based on funnel stage, persona or industry targeted, campaign objective, etc., and built these funnels.
• Event Marketing: Handled end-to-end event orchestration & was responsible for creating demand for various virtual & in-person events, webinars using paid & organic social, email marketing channels, etc.

Jul 2018 – Nov 2019 · 1 yr 4 mos · Erode Area, India

• Working in the Transmission Line Business Unit belonging to Power Transmission & Distribution Individual Company of L&T Construction Ltd., I was placed at 800KV HVDC RPTL project in Tamil Nadu, which is a 176 Km long Transmission line covering five districts in Tamil Nadu done for Powergrid Corporation of India Ltd (PGCIL).
• Coming from a Civil background I was immediately tasked with coordinating and supervising foundation activities of one of the 3 sections of the project. I was rigorously trained in Safety, Quality, Site Execution and Planning during my training period.
• My responsibilities were multifarious and included but not restricted to
• Coordinating & Managing Subcontractors for site Execution
• Coordinating & Managing different Subcontractors for Efficient Resource Utilization
• Coordinating & Managing Subcontractors and Store Management for Material Issue
• Coordinating the Execution team and the Planning team as I had to juggle between the two roles
• Managing the Client at the project site and at the office
• Documentation Handling
• Billing and Material Reconciliation etc.

Jun 2017 – Jul 2017 · 1 mo · Chennai Area, India

• Had the opportunity to work with Prof. Dr. Manu Santhanam and Ph.D. scholars working under him for 30 days and was responsible in carrying out semi-adibatic calorimetry for determining the heat of hydration of cement paste of various proportions and submitted a detailed report interpreting the results and expounding the conclusion arrived at.

Dec 2016 – Jan 2017 · 1 mo · Chennai Area, India

• A month long internship where I worked for the first three weeks on multiple ongoing projects at different stages of completion located in highly developed areas in Chennai. I learned how to use a Total Station and was able to witness piling operations, MEP installations at different sites. During the last week of my internship I was tasked with assisting the Quantity Surveying team.

Jun 2016 – Jun 2016 · 0 mo · Chennai Area, India

• Had the chance to work at Chennai Metro's various underground construction sites. I was able to witness the operation of an EPB/TBM at close quarters. Also I had the privilege of working with the sites' General Managers during the last few days of my internship. I worked for a period of 15days at Chennai Central, Egmore and High Court Stations.