Rahul Rai

CEO

Mumbai, Maharashtra, India7 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led P&L for iconic brands like Lakmé and Elle18.
  • Expert in consumer-centric innovation and data-driven strategies.
  • Strong leadership in cross-functional team management.
Stackforce AI infers this person is a Consumer Goods and Retail expert with a strong focus on marketing and data-driven strategies.

Contact

Skills

Core Skills

Marketing StrategyP&l ManagementDigital MarketingBrand StrategyProduct LaunchRetail SolutionsClient Relationship ManagementData AnalysisStakeholder Engagement

Other Skills

AnalyticsBusiness AnalysisBusiness AnalyticsBusiness DevelopmentBusiness IntelligenceBusiness StrategyCC++CRMClient CommunicationClient EngagementCompetitive AnalysisConsultingConsumer EngagementConsumer Insights

About

Rahul is deeply passionate about studying Consumer Behaviour in a Consumer Goods and Retail Environment. He is currently handling the Makeup & Cosmetics business at Unilever. He has had a past experience as a Consumer Goods & Retail consulting with expertise in business problem identification and solving through data and science to help companies delight customers and earn their loyalty.

Experience

Unilever

3 roles

General Manager - B&W Premium Retail Organisation

Promoted

Aug 2025Present · 7 mos · Mumbai, Maharashtra, India

Marketing Director - Head of Makeup & Cosmetics

Promoted

Jan 2024Jul 2025 · 1 yr 6 mos · Mumbai, Maharashtra, India

  • Lead the overall P&L responsibility for the Makeup and Cosmetics business, including iconic brands like Lakmé and Elle18
  • Develop and execute category strategy encompassing portfolio management, product innovation, pricing, and channel strategy to drive profitable growth
  • Oversee multi-channel marketing campaigns with an emphasis on digital transformation, influencer engagement, social media, and experiential marketing such as Lakmé Fashion Week
  • Lead cross-functional teams comprising marketing, sales, consumer insights, and operations to deliver business targets and enhance brand equity
  • Drive consumer-centric innovation by leveraging data insights and market research to meet evolving beauty trends and consumer preferences
  • Champion sustainability and corporate responsibility initiatives within the cosmetics portfolio
  • Collaborate with global and regional teams to align with Unilever's growth and brand-building objectives
  • Manage agency partnerships and vendor relationships to optimize marketing effectiveness and ROI
  • Mentor and lead a large team of managers and executives, fostering a culture of high performance and innovation
  • Represent the makeup & cosmetics division in strategic leadership forums and contribute to overall HUL business planning and growth strategies
Marketing StrategyP&L ManagementDigital MarketingConsumer InsightsCross-functional Team LeadershipSustainability Initiatives

Marketing Manager (Lakme & Elle18)

May 2023Dec 2023 · 7 mos · Mumbai, Maharashtra, India

  • Driving brand strategy and innovation for India's iconic makeup portfolio
  • Expert in delivering high-impact product launches, consumer engagement, and multi-channel campaigns for color cosmetics
  • Led transformations in digital and retail marketing, boosting brand visibility and market share in a competitive FMCG landscape
  • Passionate about crafting trend-setting beauty solutions that empower confidence and meet diverse consumer needs
  • Focused on sustainable growth, data-driven decision-making, and building enduring brand equity in the cosmetics category
Brand StrategyProduct LaunchConsumer EngagementDigital MarketingRetail Marketing

Dunnhumby

3 roles

Head of Solutions, Retail (dh-FG partnership)

Promoted

Nov 2014Apr 2016 · 1 yr 5 mos

  • Set vision and strategy for retail solutions, driving innovation and customer-centric growth.
  • Lead end-to-end design and delivery of complex solutions for retailer clients.
  • Build senior client relationships, aligning solutions to strategic business needs.
  • Inspire and develop high-performing, multidisciplinary teams.
  • Collaborate cross-functionally to craft impactful, data-driven retail strategies.
  • Optimize performance and adoption of retail and digital solutions.
  • Manage risks, uphold quality standards, and drive continuous improvement.
Retail SolutionsClient Relationship ManagementData-driven StrategiesTeam Leadership

Senior Analyst

Promoted

Jul 2013Nov 2014 · 1 yr 4 mos

  • Lead complex, strategic projects with end-to-end ownership.
  • Translate data into actionable insights to influence senior stakeholders.
  • Collaborate closely with senior clients and business leaders.
  • Mentor and guide junior analysts, promoting team skill growth.
  • Ensure high-quality analysis by upholding standards and best practices.
  • Present findings and recommendations independently to leadership.
  • Drive process improvements and innovate with new analytical tools.
  • Manage multiple priorities and resolve complex challenges.
  • Align projects with broader company strategy for maximum impact.
Data AnalysisStakeholder EngagementMentoringProcess Improvement

Analyst

Jan 2012Jun 2013 · 1 yr 5 mos

  • Handle more complex data analysis to generate deeper, actionable insights.
  • Increase direct client and stakeholder engagement to clarify needs and align solutions.
  • Own end-to-end delivery of insights, from problem understanding to reporting.
  • Lead smaller projects and mentor junior team members.
  • Independently present findings and build impactful reports and dashboards.
  • Rapidly learn and apply advanced analytical tools and methods to meet evolving client demands.
Data AnalysisClient EngagementReporting

Mu sigma

Business Analyst

Jul 2010Feb 2011 · 7 mos · Bengaluru, Karnataka, India · On-site

  • Communicate with clients to clarify business needs and drive alignment.
  • Analyze data, build dashboards, and deliver actionable business insights.
  • Document solutions for transparency and ensure high-quality deliverables.
  • Collaborate within cross-functional teams and balance multiple projects.
  • Adapt quickly, continuously learn, and apply best practices in analytics and decision sciences.
Data AnalysisDashboard CreationClient Communication

Education

Indian School of Business

Master of Business Administration (M.B.A.) — Marketing & Strategy

Birla Institute of Technology and Science, Pilani

B.E.(Hons.) — Electrical & Electronics

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