ANUJA MATHUR — Director of Engineering

With a passion for digital marketing, programmatic advertising, and publisher development, I am currently the Director at RediAds. I lead strategic initiatives to drive advertising innovation, revenue optimization, and digital growth for our partners. Previously, I worked as a Publisher Development Executive at MoMAGIC Technologies Pvt. Ltd., a leading mobile internet platform company in Asia. In this role, I collaborated with the Publisher Development Representative to develop projection reports, negotiate agreements, and optimize publisher performance. I also leveraged my expertise in Google Ads and Google Analytics to help publishers maximize their ad revenue and engagement. My academic background includes an MBA in Marketing and HR from DAV INSTITUTE OF MANAGEMENT, where I honed my 360° digital strategy, customer relationship management, and media marketing skills. I also hold multiple certifications, including: The Fundamentals of Digital Marketing – Google Google Ads Search & Display – Google Digital Academy Google Web Designer – Expertise in creating engaging 3D and HTML5 creatives that drive results Additionally, my conceptual knowledge of DV 360 and ComScore enables me to craft comprehensive digital advertising solutions that exceed client expectations. I am always eager to learn, innovate, and explore new challenges in the digital marketing space. If you're looking for a strategic partner in digital advertising and publisher development, let’s connect and discuss how we can achieve impactful results together.

Stackforce AI infers this person is a Digital Marketing and Programmatic Advertising expert with a focus on Publisher Development.

Location: Gurugram, Haryana, India

Experience: 5 yrs 9 mos

Skills

Digital Marketing
Programmatic Advertising
Publisher Development
Client Management
Business Development
Marketing

Career Highlights

Director with expertise in digital marketing and programmatic advertising.
Proven track record in optimizing publisher performance.
Strong background in client management and strategic partnerships.

Work Experience

RediAds

Director (2 yrs 8 mos)

MoMAGIC Technologies Pvt. Ltd.

Publisher Development Executive (1 yr 9 mos)

RARR Technologies

Business Development Intern (3 mos)

Games Indian

Social Media Marketing Intern (3 mos)

Skylabs Solution India Private Limited

Sales Coordinator & Social Media Marketing Executive (10 mos)

Education

Master of Business Administration - MBA at DAV INSTITUTE OF MANAGEMENT

Bachelor of Business Administration - BBA at B. S. Anangpuria Educational Institutes

Higher School at Central Board of Secondary Education

ANUJA MATHUR

Director of Engineering

Gurugram, Haryana, India5 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Director with expertise in digital marketing and programmatic advertising.
Proven track record in optimizing publisher performance.
Strong background in client management and strategic partnerships.

Stackforce AI infers this person is a Digital Marketing and Programmatic Advertising expert with a focus on Publisher Development.

Contact

Skills

Core Skills

Digital MarketingProgrammatic AdvertisingPublisher DevelopmentClient ManagementBusiness DevelopmentMarketing

Other Skills

Account ManagementAnalytical SkillsBusiness ManagementBusiness Relationship ManagementBusiness-to-Business (B2B)Client RelationsClient ServicesCommunicationCorporate ManagementCustomer Relationship Management (CRM)Customer SatisfactionCustomer ServiceDFPDisplay AdvertisingGoogle Ads

About

Experience

Rediads

Director

Jul 2023 – Present · 2 yrs 8 mos · Gurugram, Haryana, India · Remote

Leveraging a wealth of expertise in the realm of ad networks, particularly in Ad Operations encompassing Programmatic/RTB, Google AdSense, Google Ad Exchange, DoubleClick (DFP), and cutting-edge Header-Bidding techniques within the digital advertising landscape.
Fostering enduring and robust partnerships with advertisers and publishers through the delivery of tailor-made, value-added advertising solutions that transcend expectations.
Proficiently addressing client inquiries with comprehensive and effective solutions, ensuring swift issue resolution.
Skillfully managing Demand-Side Platforms (DSP) and Supply-Side Platforms (SSP), driving yield optimization that benefits both publishers and advertisers.
Empowering our direct sales team with critical data and actionable insights, collaborating seamlessly with agencies to achieve our shared objectives.

Business ManagementCorporate ManagementDFPgoogle adsDigital MarketingProgrammatic Advertising

Momagic technologies pvt. ltd.

Publisher Development Executive

Nov 2021 – Aug 2023 · 1 yr 9 mos · Noida, Uttar Pradesh, India · On-site

1 Collaborating with the Publisher Development Representative to develop a projection report for the publisher.
2 Obtaining a clear understanding of the customer's objectives, plans, obstacles, deadlines, financial plan, and organizational structure.
3 Responsible for their target achievement towards the Business.
4 Addressing any objections, inquiries, or concerns that a publisher may have.
5 Conducting a preliminary analysis of the publisher's ad stack and needs before the demonstration.
6 Devising and coordinating agreements that align with our revenue objectives..

Analytical SkillsManage client expectationsGoogle AnalyticsClient RelationsCustomer SatisfactionDisplay Advertising+8

Rarr technologies

Business Development Intern

Aug 2021 – Nov 2021 · 3 mos · Faridabad, Haryana, India

1.Contribute to the creation of mock-ups, email campaigns, and social media content.
2.Prepare detailed promotional presentations.
3.Help with the planning and hosting of marketing events.
4.Design and present a new social media campaign idea.
5.Assist with daily administrative duties.
6.Monitor all social media platforms for trending news, ideas, and feedback.

Analytical SkillsGoogle AnalyticsClient RelationsCommunicationClient ServicesBusiness Development+1

Games indian

Social Media Marketing Intern

Mar 2020 – Jun 2020 · 3 mos · Gurgaon, Haryana

1.I have been Hired for content and Social Media marketing for GamesIndian.com on every social media platform.
2.My role is to share the content on the company's social pages that can drive traffic.
3.Manage Facebook and Instagram ads for the Page.
4.I have to make new creatives and formats to promote the post and reach.

Analytical SkillsGoogle Analytics

Skylabs solution india private limited

Sales Coordinator & Social Media Marketing Executive

May 2018 – Mar 2019 · 10 mos · Okhla, Delhi, India

1.Tested Multiple Software like-CRM, HRMS, SMS(School Management System and Maintain Trackers in Doc. and Excel Sheet.
2.Manage Sales Related Activities of Company.
3.Maintain Strong social media and other online platforms, guided by the company's strategic goals.
4.Create Company Products Documentation & Presentations.

Analytical SkillsGoogle AnalyticsClient RelationsCommunicationClient ServicesBusiness-to-Business (B2B)