Tanveer Ali

Co-Founder

Bengaluru, Karnataka, India11 yrs 6 mos experience

Highly Stable

Key Highlights

Led multi-million dollar category growth at udaan.com.
Innovated GTM strategies for ITC's frozen snacks.
Pioneered exclusive smartphone ranges for deeper market reach.

Stackforce AI infers this person is a seasoned leader in E-commerce and FMCG with a strong focus on product and category management.

Contact

Skills

Core Skills

Content StrategyGlobal PartnershipsCategory ManagementP&l ManagementVendor ManagementBusiness DevelopmentCategory StrategyProduct DevelopmentTrade MarketingMarketing StrategySales ManagementMarket ResearchProject Management

Other Skills

Account ManagementAd SalesBusiness GrowthCross-functional InitiativesDesign EngineeringFMCG Monetisation StrategyGTM StrategyInnovationMarket AnalysisMarketingMicrosoft OfficeNew Product IntroductionOperations ManagementPortfolio SelectionRetail Management

About

I’m a P&L leader who thrives in the "scale-up" phase. Whether it was driving customer marketing for ITC Foods and launching a brand new category or building multi-million dollar categories at udaan.com, my focus has always been on one thing: Impact at scale. Currently, I’m wearing "all the hats" at Dashverse. We are building the tools and platforms that will define content creation and distribution for the next decade. The Mission: Redefine storytelling. The Method: Technology led Innovation, strategic global partnerships, and relentless execution. We’re hiring. Are you in? Check out the jobs section at dashverse.ai

Experience

Dashverse

Founder’s Office

Feb 2024 – Present · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

At Dashverse, we are engineering the future of entertainment with AI. What started with comics through Dashtoon in 2023 has expanded into video with DashReels and Frameo.AI
I lead Content Strategy and Global Partnerships, along with driving key cross functional initiatives across the organization. If you are interested in shaping the future of mobile entertainment with us, check out our open roles at dashverse.ai

Content StrategyGlobal PartnershipsCross-functional Initiatives

Udaan.com

3 roles

Category Head, Beverages

Aug 2023 – Feb 2024 · 6 mos

Leading the Beverages category team at Udaan. Additional responsibility for overall FMCG monetisation strategy for the company.

Category ManagementFMCG Monetisation Strategy

Associate Director, Electronics

Sep 2021 – Aug 2023 · 1 yr 11 mos

Leading the vendor partner relationships and P&L for electronics accessories and durables at udaan.
Managing a five member team of Account Managers to grow the electronics accessories and durables business.
Managing the category P&L, portfolio selection, Ad sales and JBPs with brand partners.
Conceptualised and Incubated the Strategic Vendor Brands (SVB) Accelerator to scale up business for small electronics brands on the platform.

Vendor ManagementP&L ManagementAd SalesPortfolio Selection

Sr Category Manager (Phones)

Aug 2019 – Aug 2021 · 2 yrs

Managing end to end business growth and owning the P&L for select partner phone brands on the platform.
Identify gaps in the category selection and work with partner brands to co-create udaan exclusive range of smartphones and featurephones
Sold over 2.5 million units of phones in 2020-21 with over 50% of volume from made for udaan exclusive portfolio, defining the category playbook and enabling the brand partner to reach deeper into Bharat beyond Tier 1/2 markets.

P&L ManagementBusiness GrowthCategory Strategy

Itc limited

4 roles

Category Development Manager

May 2018 – Aug 2019 · 1 yr 3 mos

Handling end to end Trade Marketing, New Product Introduction and GTM strategy of Sunfeast Biscuits, ITC Master Chef frozen snacks and Candyman Confectionery in Modern Trade, e-commerce and institutional channels.
Designed and executed the entire GTM from scratch for ITC's foray into frozen foods with the Frozen Snacks range under the ITC Master Chef brand. Launched in over 10k retail stores across Modern Trade and GT pan India along with all major ecommerce platforms.
Worked with ITC Foods Marketing leadership to identify portfolio gaps in pack size and price points in MT and e-com. Introduced 3 new large packs which contributed to incremental 20% sales for 18-19.

Trade MarketingNew Product IntroductionGTM Strategy

Assistant Branch Manager (Sales)

Promoted

Apr 2017 – May 2018 · 1 yr 1 mo

Responsible for managing a topline of over INR 140 crores for the entire ITC Personal Care Portfolio with brands like Vivel, Superia, Engage and Savlon across the state of Odisha, second largest business geography for ITC Personal Care.
Leading a team of 3 Managers and 22 Executives to manage 80+ Business Partners, driving growth across 20000 retail outlets.
Delivered plan achievement of 105% and made Odisha the second fastest growing territory in India.

Sales ManagementTeam Leadership

Management Trainee (AUT)

Jul 2016 – Apr 2017 · 9 mos

Developed and implemented a technology led product to increase last mile delivery efficiency to retail outlets from the distributor. Finalist in Younique, ITC’s annual innovation contest.

Product DevelopmentInnovation

Summer Intern

Apr 2015 – May 2015 · 1 mo · Greater Coimbatore Area

Project on implementing low cost visibility solutions for ITC FMCG categories in Kirana stores.
Impact: Innovative POS visibility solutions implemented successfully across 20,000+ Kirana stores across Tamil Nadu and Bengaluru.
Awarded Pre-Placement Offer (PPO)

Market ResearchVisibility Solutions

Isro - indian space research organization

Scientist C

Aug 2012 – Jun 2014 · 1 yr 10 mos · Thiruvananthapuram Area, India

Scientist with the Design Engineering Team at the Vikram Sarabhai Space Centre, ISRO's lead centre for launch vehicle development. Worked on multiple operational and developmental launch vehicle projects like the GSLV Mk 3, RLV Technology Demonstrator, ATV Demonstrator (ABPP) etc.
Two international and one national publication with one 'Best Paper' award.

Design EngineeringProject Management