M

Madhukar Massey

CEO

Gurgaon, Haryana, India21 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20+ years of marketing experience in technology sectors.
  • Expert in driving impactful marketing campaigns and events.
  • Strong leadership in B2B marketing strategies.
Stackforce AI infers this person is a B2B Marketing Expert in Telecommunications and Healthcare sectors.

Contact

LinkedIn

Skills

Core Skills

CampaignsStrategic MarketingDigital MarketingMarketing CommunicationsEngagement MarketingProduct Launch Planning

Other Skills

Agency RelationsBid Process ManagementBrandingBusiness PlanningBusiness-to-Business (B2B)CRMCollateralsCompetitive AnalysisContent MarketingCorporate BrandingCorporate WebsitesCustomer Focused MarketingCustomer MarketingCustomer Relationship Management (CRM)Digital Channels

About

Skilled Marketing professional with 20+ years experience in technology products and services across Telecom, Healthcare and Knowledge industries. Specialties: Experiential marketing, Marketing Communications, Campaigns, Product marketing, Branding, Content Marketing, Digital Marketing, Market management.

Experience

Ericsson

5 roles

Head of Campaigns & Events

Promoted

Oct 2024 – Present · 1 yr 5 mos

  • Driving marketing campaigns, events and experience centers in SE Asia, Oceania and India showcasing how connectivity helps improves lives and business.
Team ManagementInclusive LeadershipCampaignsStrategic MarketingPositioning (Marketing)Content Marketing+1

Acting Head of Campaigns & Demand Gen

Promoted

Jan 2022 – Sep 2024 · 2 yrs 8 mos

  • Responsible for marketing activation of Ericsson vision, products and solutions for our customers through campaigns and experiences
External AgenciesTeam ManagementCampaignsEmail MarketingMarketoDigital Marketing+6

Lead - Experience Centers and demos, South East Asia, Oceania and India

Jan 2019 – Dec 2021 · 2 yrs 11 mos

External AgenciesMarketing CommunicationsEngagement MarketingBusiness-to-Business (B2B)

Customer Marketing Manager

Nov 2017 – Dec 2018 · 1 yr 1 mo

External AgenciesDigital ChannelsBusiness-to-Business (B2B)

Senior Manager - Marketing

Feb 2015 – Nov 2017 · 2 yrs 9 mos

External AgenciesDigital ChannelsBusiness-to-Business (B2B)

Agnity healthcare, inc.

Sr. Marketing Manager

Feb 2013 – Feb 2015 · 2 yrs · Noida, Uttar Pradesh, India

Business-to-Business (B2B)Product Launch Planning

Agnity, inc

Sr. Manager Marketing

Jun 2011 – Feb 2015 · 3 yrs 8 mos · Noida, Uttar Pradesh, India

  • Responsible for the overall marketing function for the organisation.
Digital ChannelsBusiness-to-Business (B2B)

Ibm

WW Market Segment Manager (Mid-market)

Jul 2010 – Jun 2011 · 11 mos

  • Global role responsible for developing the IBM marketing strategy for the midmarket Banking segment.
Business-to-Business (B2B)

Pipal research

2 roles

Marketing Manager

Jul 2008 – Jun 2010 · 1 yr 11 mos

  • Propositions Development and Marketing Manager for BT Global Services - UK Marketing.
  • Responsibilities included:
  • Formulating compelling, insightful and well-researched marketing propositions for the client’s service offerings.
  • Proposition preparation and management through a propositions forum process, which selects and prioritises Propositions, and their underlying Capabilities, for development funding and resourcing.
  • Performing customer segmentation exercises on the client’s customer database to develop a list of target customers for new propositions being launched.
  • Interfacing with BTGS and partner organisations at various levels to undertake marketing and business development activities.
Business-to-Business (B2B)

Marketing Expert

Mar 2007 – Jun 2008 · 1 yr 3 mos

  • Working as a Propositions Development and Marketing Manager for BT Global Services - UK Marketing.
Product Launch Planning

Tcs

2 roles

Business Development Manager

Jun 2004 – Feb 2007 · 2 yrs 8 mos

  • Strategic business development, bid management, vendor management and marketing for Telecom in the India geography.

ASE

Dec 2001 – May 2002 · 5 mos

  • Code migration and development on AS/400 in the insurance domain.
Business-to-Business (B2B)

Education

Indian Institute of Management, Lucknow

PGDM

Jan 2002 – Jan 2004

The Wharton School

Certificate — Customer Driven Marketing

Jan 2016 – Jan 2016

Delhi College of Engineering

B.E. — Mechanical Engineering

Jan 1997 – Jan 2001

Delhi Public School - R. K. Puram

10+2 — Science with Comp Sc.

Jan 1983 – Jan 1996

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