Akansha Shekhar

Digital Marketing Specialist

Dubai, United Arab Emirates8 yrs 7 mos experience

AI Enabled

Key Highlights

Over 5 years of experience in marketing management.
Expert in designing multi-channel marketing strategies.
Strong focus on data-driven creative solutions.

Stackforce AI infers this person is a Marketing Professional with expertise in startup ecosystems and integrated marketing strategies.

Contact

Skills

Core Skills

Marketing ManagementProgram ManagementMarketing StrategyStrategic PartnershipsCreative StrategyContent StrategyMarketing Communications PlanningMedia PlanningConsultancy Services

Other Skills

AI for Project ManagementArtificial Intelligence (AI)Artificial Intelligence for BusinessBranding & IdentityBranding ConsultancyBusiness DevelopmentBusiness StrategyClient RelationsCommunity ManagementCopywritingCreative EntrepreneurshipDigital MarketingGo-to-Market StrategyHuman ResourcesIntegrated Marketing Communications Planning

About

I’m a Marketing Manager with over 5 years of experience designing and running 360° marketing communication strategies across retail, healthcare, ecommerce, tech and startups. I love combining strategic thinking with hands-on execution to create campaigns that actually move the needle. I’ve led multi-channel campaigns and worked closely with cross-functional teams to boost brand awareness, engage customers, and grow businesses. My experience spans digital marketing (SEO, SEM, social, email), offline activations, partnerships, and content strategy to ensure that the brand story reaches the right people. What excites me most is finding the sweet spot where creativity meets data. I thrive in fast-paced environments where ideas turn into action and measurable results.

Experience

Life pharmacy

Deputy Manager Marketing

Sep 2025 – Sep 2025 · 0 mo · Dubai, United Arab Emirates · On-site

Marketing ManagementStrategic Marketing Management

Career break

Professional development

Apr 2024 – May 2025 · 1 yr 1 mo · Jamshedpur, Jharkhand

1-year Full Time MBA @ XLRI, Jamshedpur
A transformative year that bridged the gap between academic knowledge and practical business acumen, deepening my understanding of the human side of leadership and the critical role of emotional intelligence in an age dominated by artificial intelligence.

Artpark

2 roles

Associate Program Manager - Startup@ARTPARK

Promoted

Feb 2023 – Apr 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India

Designed and scaled Startup@ARTPARK- launched incubation and acceleration programs at the Indian Institute of Science, to foster an ecosystem that served as a launchpad for translational research in robotics, autonomous systems, and artificial intelligence into thriving startups.
Pioneered initiatives at the intersection of industry, academia and policymakers for fund approvals, policy support and startup support.
Helped portfolio startups with GTM strategies and business development.
Designed and executed national-level outreach strategies for onboarding new startups into the ecosystem.
Conducted masterclass sessions on the deep-tech startup ecosystem for students from top institutions like ISB and the IITs.
Programs:
⭐ Startup@ARTPARK Spark: 4-month mentorship program for aspiring entrepreneurs
⭐Startup@ARTPARK Ignite: Venture-building program for deep-tech startups
⭐Startup@ARTPARK Boost: Partnership program for deep-tech startups to leverage ARTPARK and the Indian Institute of Science's resource pool.

Program ManagementProject ManagementMarketing StrategySocial MediaGo-to-Market StrategyStrategic Partnerships+5

Content Specialist - Marketing Communications

Jun 2022 – Jan 2023 · 7 mos · Bengaluru, Karnataka, India

Anchored the branding efforts of ARTPARK and 6 early-stage startups.
India @ 75: https://www.youtube.com/watch?v=meyhRId_CIY
Bengaluru Tech Summit: https://www.linkedin.com/feed/update/urn:li:activity:7000714109050638336nE●

Hiveminds

2 roles

Senior Copywriter

Promoted

Oct 2021 – Jun 2022 · 8 mos

Led GTM content strategies for 20+ pitches across industries, won key projects for content-led cross-functional expertise.
Partnered with brands to craft integrated marketing strategies across paid media, SEO, marketplaces and social, including lifestyle, e-commerce, retail, real estate, ed-tech, and personal wellness brands.
Danfoss India: #EnergyEfficiency is the key: https://www.youtube.com/watch?v=R_zgjq5sQ_M

Creative StrategyCopywritingContent StrategySocial Media CommunicationsDigital MarketingBusiness Development+4

Copywriter

Sep 2020 – Oct 2021 · 1 yr 1 mo

Sonata India: New Year 2021: https://www.youtube.com/watch?v=K8tqs-My5kw&t=4s

Kinnect

Copywriter

Jul 2019 – Aug 2020 · 1 yr 1 mo · Mumbai Area, India

Delivered engagement-led campaigns for fashion, retail, and NBFC brands.
Easyday Club: bit.ly/easydaymothersday

Starcom

Media Planner

Feb 2019 – May 2019 · 3 mos · Mumbai Area, India

Integrated media planning in the digital and offline space for popular FMCG brands.

Marketing Communications PlanningSocial Media CommunicationsIntegrated Marketing Communications Planning

Ey

Analyst- People Advisory Services

May 2017 – May 2018 · 1 yr · Bengaluru, Karnataka, India

Advised 200+ global assignees on tax compliance and DTAA provisions across 20+ geographies for an American MNC operating in 170 countries.

Media Planning

Deloitte india

Intern- Clients & Industries

Apr 2016 – May 2016 · 1 mo · Bengaluru Area, India

Competitive Intelligence and Client Relationship management

Marketing StrategyThird-Party Vendor ManagementSocial EntrepreneurshipCreative Entrepreneurship

Zomato

Campus Ambassador

Dec 2015 – Jan 2016 · 1 mo · Bangalore

Served as campus ambassador for Zomato India during the launch phase, promoting community-driven brand growth.

Gubbare- event management services

Co-Founder

Jun 2015 – May 2017 · 1 yr 11 mos · Bengaluru, Karnataka, India

Managed and executed 20+ events in 2 years; provided customized party experiences for every requirement and budget.
Fostered a platform for aspiring entrepreneurs by making hobbyists our suppliers, thereby encouraging venture building.

Consultancy Services