Mar 2022 – Present · 4 yrs

• Delivering account-based growth initiatives for leading Technology and Business Services companies.

Feb 2022 – Present · 4 yrs 1 mo · Chester, England, United Kingdom

• Guiding step change growth for businesses that want to scale. Strategic, programmatic or interim marketing consultancy support. Work packages include strategic marketing reviews and planning, step-change growth programme design, project management, and functional design and transformation.

Nov 2019 – Jan 2022 · 2 yrs 2 mos · Manchester, United Kingdom

• Responsible for all aspects of Marketing, Market Intelligence and Client Satisfaction across all Sectors and Lines of Business.
• Re-built the UK marketing team to support the business’s rapid growth agenda. Defined the team’s three-year marketing strategy and transformation roadmap, including modernising the market positioning, functional re-design, and restructuring skills and tools to deliver the business’s requirements. Introduced flagship functions and centres of excellence such as vertical marketing, client engagement and ABM. Created a team people strategy with career paths. Key achievements included helping NCC Group outperform the market and increasing sales by 5% in year 1, successfully launching an innovative new offer to the market, and achieving a 2* workplace engagement score from Best Companies (showing an ‘outstanding’ commitment to workplace engagement). Became top 3 digital/social media voices on Cyber.

Mar 2016 – Nov 2019 · 3 yrs 8 mos

• Part of Sopra Steria’s Senior Management Forum and marketing leadership team. Led the marketing strategy for all private sector and consulting business lines. Key responsibilities included end-to-end management of the annual business planning cycle, marketing strategy, brand positioning and demand generation. Key achievements included new market penetration (winning 2 foundation clients in the market launch), increasing sector awareness by 60% and customer satisfaction by 9.5%. ROI also improved by 30%.

Apr 2014 – Jan 2016 · 1 yr 9 mos

• Directed the marketing strategy, proposition development and communication of all Steria core service lines - Infrastructure, BPO, Testing and Applications Management. Launched and re-shaped a number of new offerings for Sopra Steria, which resulted in an additional £75m pipeline in-year. Also supported the merger of Sopra and Steria, aligning brand and capability to position as a single offer.
• April 2009 - April 2014 - Head of Marketing Commercial Sector
• Responsible for marketing strategy and communications across Steria's Retail, Wholesale & Distribution, Telco, Media and Diversified markets.

Jan 2005 – Mar 2009 · 4 yrs 2 mos

• Marketing business partner for Fujitsu’s Financial Services sector. Responsibilities included strategic business planning, account-based marketing, pursuit marketing, integrated demand generation campaigns and offering management. Results included brand perception increasing by 23%, ROI of 555:1 and an award-winning proposition launch for Fujitsu’s customer experience offer.

Jul 2002 – Sep 2003 · 1 yr 2 mos

• Responsible for project managing all campaigns and events that passed through HP’s internal agency, from concept design to ensuring effective execution, to sales effectiveness and closed-loop reporting.