Jan 2022 – Jun 2023 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

• Worked under the Performics brand of Publicis Media, handling SEO and App Store Optimization (ASO) strategies for marquee clients across OTT, Travel, E-commerce, Telecom, and Content Marketing platforms.
• Key Responsibilities & Contributions:
• Conducted SEO Audits, On-Page & Off-Page Optimization, and Organic Search Strategy development for large-scale content and transactional websites.
• Managed Google Search Console (GSC), Microsoft Clarity, Google Analytics, and Adobe Analytics for tracking, reporting, and optimizing organic performance metrics.
• Executed E-commerce SEO strategies focused on technical optimization, content strategy, and backlinking for platforms like Purplle, Nykaa
• Handled Local SEO (Google My Business optimization) for Star TV network to improve hyper-local search visibility.
• App Store Optimization (ASO) projects for Hotstar, Disney+, Zee5, and Dream11, optimizing metadata, creatives, and improving app discoverability.
• Delivered SEO strategy and content optimization for OTT platforms:
• .Hotstar (UK, India, Canada)
• .Disney+ (18 countries across MENA and Africa)
• .Zee5 (India)
• Led SEO initiatives for Travel client Akasa Air, focusing on structured data, technical SEO, and SERP enhancements.
• Contributed to Telecom SEO projects for Airtel and Jio, optimizing content and driving organic visibility for key product verticals.
• Worked on YouTube SEO strategies for content marketing platforms, enhancing organic reach and video discoverability through metadata optimization and engagement analytics.

May 2021 – Dec 2021 · 7 mos · Bengaluru South, Karnataka, India · Remote

• Protrainy is an NSRCEL-IIM Bangalore pre-incubated edtech startup, ranked among the Top 6 Startups by Startup Odisha and Atal Incubation Centre, Nalanda, and recognized in the Top 25 Startups in India by TiE Lucknow and My Co-Working Spaces. The platform is dedicated to bridging the skill gap in civil engineering by providing practical, instructor-led training programs to students and professionals across India.
• Key Contributions
• Played a pivotal role in lead generation strategies, building quality pipelines of aspiring civil engineering students and professionals through targeted digital campaigns and strategic partnerships.
• Actively collaborated with industry instructors and subject matter experts to curate high-impact courses tailored to industry demands, ensuring relevant and practical learning outcomes.
• Supported the development and execution of performance marketing strategies, driving brand visibility, user acquisition, and enrollment growth.
• Managed operational workflows including partner onboarding, content planning, and process optimization to ensure seamless execution of training programs.
• Contributed to scaling Protrainy's reach, working closely with 5+ educational institutes across India, and helping train over 1200+ independent learners from 25+ states.

Oct 2020 – Present · 5 yrs 5 mos · Bengaluru, Karnataka, India · On-site

• StartupManch is a Virtual Business Incubator focused on nurturing early-stage ideas into scalable ventures. We act as a catalyst for socio-economic development by providing a structured process for startups, freelancers, and MSMEs to transform from concept to market-ready businesses.
• Our virtual incubation model allows entrepreneurs to access mentorship, resources, and strategic consulting remotely, without the need for physical presence at an incubation hub. The platform offers services across consulting, networking, legal aid, financial assistance, and growth strategy.
• Between 2020-2022, StartupManch focused on a service-driven consulting approach, where we:
• Enabled 50+ budding startups in shaping business models, go-to-market strategies, and scaling operations.
• Trained and facilitated 300+ freelancers in acquiring clients, building personal brands, and enhancing their service offerings.
• Empowered 250+ MSMEs to transition into digital-first businesses, adopting marketing-driven growth models and digital infrastructure.
• From 2022 onwards, StartupManch evolved into a tech-first enabler, providing end-to-end technical solutions for businesses to build robust digital foundations.
• Key offerings include
• Web & Mobile App Development with a focus on scalable and performance-optimized infrastructure.
• UI/UX Design Services, ensuring product interfaces are user-centric and conversion-optimized.
• Offering Tech Infrastructure Consulting, helping startups and MSMEs establish reliable backend systems, automation workflows, and digital product ecosystems.
• Additionally, we’ve partnered with online education platforms to create specialized courses for entrepreneurs, ensuring continuous learning and holistic business development for our incubated partners.

May 2019 – Oct 2021 · 2 yrs 5 mos · Bengaluru, Karnataka, India · On-site

• Built an Operation-Techplatform designed to organize and streamline the Maintenance, Repair, and Operations (MRO) services for Commercial Vehicles, addressing the fragmented and unorganized MRO ecosystem for fleet owners.
• Key Achievements
• The startup was awarded by ABVIL under DoIT & e-Gov., Government of Jharkhand, won the RPG Ventures Accelerator Challenge, and was nominated for India 500 Startup Awards.
• Successfully incubated under the 10,000 Startup Mission of NASSCOM, receiving support for scaling tech infrastructure and market reach.
• Key Impact & Contributions
• Onboarded a network of 20,000+ Commercial Vehicles, enabling tech-driven MRO service management.
• Built a service ecosystem of 1,500+ Retailers, 3,000+ Mechanics, and Roadside Assistance (RSA) partners across Jharkhand, West Bengal, Bihar, Chhattisgarh, Madhya Pradesh, and Karnataka.
• Digitally mapped and serviced 30,000+ KM of roads, covering 30 National Highways (NH) and State Highways (SH).
• Developed operational workflows for real-time service requests, inventory management, and partner coordination, ensuring faster service turnarounds and improved fleet uptime.
• Focused on digitizing the unorganized supply chain for spare parts, repairs, and on-road assistance, delivering operational efficiencies and cost savings for fleet owners.

May 2018 – Apr 2019 · 11 mos · Bhopal, Madhya Pradesh, India

• Facilitated B2B supply chain operations by acting as the link between Tier-2 & Tier-3 women garment retailers and wholesalers from Bairagarh (Bhopal) and Surat, the largest textile hubs in India.
• Key Responsibilities
• Managed inventory coordination and stock fulfillment processes, ensuring seamless sourcing of women’s garments from wholesalers to 500+ retailer shops in Bhopal, Indore, and surrounding Tier-2/Tier-3 markets.
• Handled order management workflows, aggregating retailer demand, processing bulk orders with wholesalers, and coordinating dispatch.
• Oversaw transportation and logistics management for stock movement from Surat and Bairagarh to retailer outlets, optimizing delivery timelines and reducing operational bottlenecks.
• Enabled small and mid-scale retailers to access wholesale inventories directly, eliminating multi-layered middlemen and improving pricing and stock availability.
• Built and managed a network of 500+ women’s garment retailers, ensuring smooth order fulfillment and supply chain visibility.
• Focused on organizing the fragmented garment supply chain ecosystem in local markets through direct sourcing and streamlined operations.

Aug 2017 – Feb 2018 · 6 mos · Bhubaneshwar Area, India · On-site

• Spearheaded the Central Organising Team for KIIT Fest 4.0, the university’s flagship three-day techno-cultural festival, held from 18th to 20th December 2017.
• Led a cross-functional team of 600+ members, coordinating between central operations and departmental teams from Central, Engineering, Medical, and Management teams.
• Orchestrated the planning and execution of 100+ events, managing logistics, scheduling, and on-ground operations across multiple campus venues.
• Managed end-to-end coordination with celebrity performers, guest speakers, and competition judges, ensuring seamless hospitality, technical setups, and event flow for high-profile engagements.
• Facilitated the participation of over 12,000 students and external attendees, delivering a smooth and engaging experience for participants, audiences, and dignitaries.
• Supervised multiple operational teams including Vendor & Resource Management, Registration, Web Design, UI/UX Design, Social Media, PR, and Core Management.
• Handled real-time issue resolution, contingency planning, and process alignment to ensure operational excellence throughout the event.
• Played a pivotal leadership role in unifying creative, technical, and administrative teams towards delivering a large-scale, high-impact festival.

Jan 2017 – Jul 2017 · 6 mos · Bhubaneshwar Area, India · On-site

• Part of the Core Organizing Team for KIIT Fest 2017, the annual techno-cultural-management fest of KIIT University, overseeing end-to-end operations, logistics, and registration management.
• Led the registration process, managing over 12,000 participant registrations, ensuring a seamless onboarding experience for attendees and coordinating with departmental teams for smooth event participation.
• Handled logistics and operational requirements for more than 100 events, including stage setups, technical arrangements, venue management, and resource allocation across multiple locations.
• Worked closely with the event management team to align event schedules, manage contingencies, and streamline on-ground coordination during the fest.
• Successfully managed crowd flow and audience engagement for over 11,500+ attendees, ensuring a smooth and well-organized fest experience.
• Played a key role in vendor coordination, material procurement, and real-time problem-solving during the three-day fest.

May 2017 – May 2018 · 1 yr · Bhubaneshwar Area, India · On-site

• Led the end-to-end organization of TEDxKIITUniversity 2018, an independently organized TEDx event held on 13th April 2018 with the theme “Energy Never Dies”. The event brought together 12 distinguished speakers from diverse fields—ranging from culinary arts, astrophysics, oncology, national security, to social innovation—to share ideas that resonate with the spirit of human perseverance and creative energy.
• Headed a core team of 90 members, overseeing strategic planning, team coordination, and execution across all verticals including speaker curation, stage design, logistics, audience experience, marketing, and partnerships.
• Managed end-to-end coordination with speakers, celebrity guests, university leadership, and partners to ensure adherence to TEDx content and quality standards.
• Supervised venue management, technical setups, branding, registration, and volunteer operations for a seamless event experience.
• Ensured smooth collaboration between creative, technical, and administrative teams while maintaining TEDx compliance and upholding the event's reputation for operational and creative excellence.
• Engaged an audience of students, faculty, and external attendees, making TEDxKIITUniversity 2018 a high-impact platform for "Ideas Worth Spreading" within the KIIT campus ecosystem.
• Event link: https://www.ted.com/tedx/events/21778

Nov 2016 – Apr 2017 · 5 mos · Bhubaneshwar Area, India · On-site

• Led the pivotal functions of operations, logistics, and marketing for TEDxKIITUniversity 2017, an independently organized TEDx event with the theme "Butterfly Effect – The Biggest Small Change"
• ted.com
• Directed a cross-functional team responsible for event operations, coordinating venue setup, technical rigging, seating arrangements, volunteer scheduling, and attendee logistics across the conference day.
• Oversaw logistics planning, including speaker transport, guest hospitality, stage production, audiovisual coordination, and technical rehearsals to ensure professional execution standards.
• Designed and executed the marketing and promotional strategy, managing outreach campaigns across social media platforms, print materials, branding collaterals, and media partnerships to maximize visibility and engagement.
• Coordinated closely with speakers, university leadership, sponsors, and media personnel to maintain alignment with TEDx’s global content and brand guidelines.
• Ensured seamless integration between the creative content and logistical flow to deliver an intellectually stimulating and professionally run event environment.

May 2017 – Jul 2017 · 2 mos · Bhopal, Madhya Pradesh, India · On-site

• Undertook on-site training in the execution of a National Highway development project, focusing on highway expansion, road construction, and infrastructure development.
• Assisted the site engineering team in monitoring earthwork operations, subgrade preparation, granular sub-base (GSB) and wet mix macadam (WMM) laying, and bituminous work.
• Acquired practical knowledge of project specifications, material testing procedures, and quality control standards followed in highway construction.
• Supported documentation of daily progress reports, quantity measurements, and coordination with site supervisors and subcontractors.
• Observed construction methodologies for major structures such as bridges, culverts, and drainage systems within highway corridors.
• Gained insights into project management activities including site planning, resource allocation, adherence to timelines, and compliance with safety regulations.

Apr 2017 – Apr 2018 · 1 yr · Bhubaneshwar Area, India · On-site

• Served as the Student Coordinator for the TEDxKIITUniversity Society under the KIIT Student Activity Centre (KSAC), acting as the primary link between the student organizing teams and university administration.
• Oversaw the year-round functioning of the TEDx society, including speaker curation, event planning, content strategy, logistics coordination, and compliance with TEDx global guidelines.
• Managed coordination for organizing independently licensed TEDx events within the university, ensuring seamless collaboration between various departments, student teams, and external partners.
• Facilitated leadership development within the team, providing operational guidance, resource management, and mentorship to society members for smooth execution of events.
• Worked closely with KSAC officials for resource allocation, venue management, and promotional activities, ensuring TEDx events maintained high standards of content quality and audience experience.

Apr 2015 – Mar 2017 · 1 yr 11 mos · Bhubaneshwar Area, India · On-site

• Served as Assistant Coordinator for the Social Responsibility Cell of KIIT during the academic session 2015–2016, supporting the planning and execution of social outreach initiatives, community service activities, and campus awareness drives.
• Assisted in coordinating events and projects aimed at promoting social responsibility among students, including collaborations with NGOs, organizing donation drives, and conducting awareness campaigns.
• Appointed as Assistant Coordinator for Khwaishein (Hindi) Society for the academic session 2016–2017, contributing to the promotion of Hindi language, literature, and cultural activities within the university.
• Supported the organization of literary events, poetry recitations, storytelling sessions, and cultural programs aimed at preserving and celebrating Hindi language and heritage.
• Collaborated with student teams and KSAC officials to ensure smooth execution of events, resource management, and active student participation.

Apr 2017 – Apr 2018 · 1 yr · Bhubaneshwar Area, India · On-site

• Led Kalalight, a student-driven performing arts team under the Kalakar Society, known for its excellence in Nukkad Natak (Street Plays), stage theatre, and short film productions.
• Headed a team of 70 active members, overseeing the creative direction, production workflows, and execution of multiple campus and inter-university performances.
• Directed and coordinated short movie projects, stage performances, and street plays nukkads focusing on social issues, cultural narratives, and creative expression.
• Managed team training, script development, rehearsals, and logistical planning for events and competitions.
• Collaborated with the KIIT Student Activity Centre for event participations, resource management, and representing the university in external platforms.
• Fostered a team culture of creativity, discipline, and collaborative learning, contributing to the group's recognition in various cultural fests and competitions.

Apr 2017 – Aug 2017 · 4 mos · Bhubaneshwar Area, India · On-site

• Suhana Safar with Rafi and Kishore (2017) | Legacy Continuation — Suhana Safar with Rafi, Kishore, KK & Lata Mangeshkar (2024)
• Suhana Safar became an integral part of KIIT Fest, evolving into a large-scale musical homage.
• Led the event of Suhana Safar with Rafi and Kishore, a cultural tribute event dedicated to the legendary singers Mohammed Rafi and Kishore Kumar.
• Speerheaded a team of 70 members to curate a musical evening that featured live performances, dance sequences, and nostalgic retrospectives celebrating the golden era of Indian music.
• Successfully managed event planning, stage coordination, and audience engagement for a gathering of over 3,000 spectators, including students, faculty, and music enthusiasts.
• Oversaw logistics, rehearsals, and promotional activities, ensuring a seamless execution of the tribute evening.
• The event served as a heartfelt tribute to the timeless legends of the Indian music industry, celebrating their contributions through live performances and musical storytelling.

Nov 2016 – Nov 2017 · 1 yr · Bhubaneshwar Area, India · On-site

• Held the leadership role of Chargé d’Affaires for KIIT MUN 2017, one of Asia’s largest and most prestigious Model United Nations conferences.
• Oversaw the overall planning, coordination, and execution of the conference, managing a team of 150 organizing members across logistics, operations, hospitality, and delegate affairs.
• Successfully managed the participation of 1,800 national and international delegates, ensuring seamless committee proceedings, venue arrangements, and on-ground operations.
• Played a pivotal role in strategic decision-making, team leadership, and real-time issue resolution throughout the event’s lifecycle.
• Coordinated with academic, technical, and logistical and others teams to uphold the event’s reputation for operational excellence and delegate experience.
• Ensured smooth execution of 3-day event proceedings, maintaining high standards of professionalism and operational efficiency.

Jul 2016 – Oct 2016 · 3 mos · Bhubaneshwar Area, India · On-site

• Under Secretary-General — Logistics & Operations| KIIT MUN 2016 | KIIT University
• Served as Under Secretary-General (USG) for Logistics and Operations for KIIT MUN 2016, one of the largest Model United Nations conferences in India.
• Led the complete logistics and operations management for the conference, ensuring smooth coordination across 25 committees and seamless execution of event deliverables.
• Managed infrastructure setup, venue allocations, delegate movement, and logistical support for over 2,500 national and international delegates.
• Coordinated with multiple internal teams and external vendors for venue readiness, technical requirements, hospitality arrangements, and contingency planning.
• Developed and executed operational plans for committee sessions, ceremonies, and delegate services, ensuring efficiency and adherence to timelines.
• Played a key role in real-time problem-solving during the conference, ensuring a smooth and professional experience for all participants.

May 2016 – Jul 2016 · 2 mos · Bhopal, Madhya Pradesh, India · On-site

• Summer Trainee — Bina to Itarsi 3rd Railway Line Project | Indian Railways
• Underwent practical training as part of the Bina–Itarsi 3rd Railway Line expansion project, a key infrastructure initiative aimed at enhancing line capacity and operational efficiency.
• Assisted in the supervision of field activities including track alignment verification, earthwork inspection, and structural components such as bridges and culverts.
• Acquired knowledge of track laying procedures, ballast distribution, and overhead electrification systems.
• Supported the preparation of daily progress reports and documentation of site activities for project tracking and coordination.
• Gained exposure to safety protocols, quality assurance processes, and standard practices in railway infrastructure development.
• Observed project execution workflows including resource planning, scheduling, and inter-departmental coordination on-site.