Feb 2025 – Present · 1 yr 2 mos

• Leading the marketing department, with an emphasis on scalable growth and smart brand positioning.
• Automation, analytics, and targeted advertising are used to optimize lead and demand generation.
• Driving high-impact digital marketing activities, increasing engagement while remaining cost-effective.
• Overseeing branding, design, and content strategies to ensure a consistent and appealing brand identity.
• Major industry events are planned and executed, with the goal of developing alliances and market visibility.
• Maximizing marketing impact with limited resources, and attaining year-on-year growth through judicious budget allocation.

Feb 2022 – Jan 2025 · 2 yrs 11 mos

• Managed all aspects of marketing operations, including lead generation, email marketing, social media, and event marketing.
• Developed and implemented multichannel marketing strategies to boost brand visibility and engagement.
• Managed digital marketing and paid advertising to increase inbound lead creation.
• Directed the design team to create visually appealing branding and marketing assets for digital and print media.
• Planned and executed high-profile events to strengthen partnerships and drive corporate growth.
• Marketing automation was optimized to increase efficiency and nurture potential leads through customized messages.

Jun 2020 – Jan 2022 · 1 yr 7 mos

• Led comprehensive marketing strategy that included brand positioning, digital advertising, and creative design to increase engagement and business success.
• Managed a team of designers and marketers to ensure high-quality branding, design, and content creation for both print and digital channels.
• Oversaw event branding and advertising, increasing KiwiTech's visibility at major industry events.
• Created effective sales enablement tools such as PowerPoint decks, investor presentations, and promotional assets.
• Collaborated with cross-functional teams to connect marketing strategies with business objectives, resulting in consistent messaging across all platforms.

Jun 2018 – May 2020 · 1 yr 11 mos

• Led the branding and design strategy for company events, delivering a consistent and compelling brand presence.
• Infographics, brochures, flyers, banners, emailers, newsletters, and social media content were all created to high standards.
• Improved sales enablement efforts by creating captivating sales presentations and proposals that fueled corporate growth.
• Developed competence in Microsoft PowerPoint, delivering visually appealing and persuasive presentations to executives and clients.
• Collaborated with stakeholders from various departments to match branding initiatives with business objectives.

Jun 2016 – May 2018 · 1 yr 11 mos

• Led the creative direction for marketing and branding projects, improving design standards in both digital and print media.
• Created and implemented high-impact visual initiatives, such as infographics, brochures, presentations, and social media creatives.
• Developed brand identities and collateral for business events, investment pitches, and important sales activities.
• Collaborated with cross-functional teams to ensure that design was aligned with business and marketing strategy.
• Mentored junior designers to promote team growth and design excellence.

May 2015 – May 2016 · 1 yr

• Designed branding and promotional materials such as infographics, brochures, flyers, banners, social media creatives, emailers, and newsletters for marketing campaigns.
• Assisted the sales team in developing visually appealing sales presentations and proposals.
• Created event materials such as backgrounds, standees, and bookmarks for company events and exhibitions.