Federica Cavaliere

Business Development Executive

Ireland13 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in digital advertising solutions for publishers
Strong strategic planning and account management skills
Proven track record in enhancing publisher monetization

Stackforce AI infers this person is a MarTech expert with strong account management and digital advertising capabilities.

Contact

Skills

Core Skills

Account ManagementStrategic ThinkingDigital AdvertisingDigital SalesSales Account ManagementProject Management

Other Skills

Business EnglishContent Management SystemsData CollectionDesk ResearchDigital MediaDigital Offer DevelopmentEnglishGoogle Ad ManagerHTMLIntegrated CommunicationMarket AnalysisMarketingMarketing CommunicationsMarketing StrategyMarketing communication

Experience

Google

Strategic Partner Manager

Aug 2018 – Present · 7 yrs 7 mos · Dublin City, County Dublin, Ireland

Strategic account and relationship manager to a diverse portfolio of Italian publishers promoting the full Google stack of monetization products and more for publishers and developers.
Constant engagement with C-levels to develop a thorough understanding of publishers’ business and challenges. Support in building a sustainable business via the development of robust strategic plans that strengthen Google’s long-term partner relationships delivering business growth.
My main duties and responsibilities include:
Provide creative, industry-leading online advertising solutions to publishers;
Work with senior stakeholders and colleagues to build and bring to life a plan for the Italian market;
Close collaboration between internal teams across the entire sell-side organization;
Contract negotiation and renewal;
Increase Google Display Network (GDN) reach acquiring new strategic partners.

Google Ad ManagerAccount ManagementStrategic ThinkingProject ManagementMarketing Strategy

Discovery media ad sales

3 roles

Ad Sales Executive - Account Media Agencies

Promoted

Jan 2017 – Jul 2018 · 1 yr 6 mos · Milano, Italia

Agencies sales account for Vizeum, Media Club Milano & WaveMaker.
Proposition of the company’s commercial offer consisting of: TV and digital advertising spaces, brand partnership initiatives and integrated communication projects.

Account ManagementDigital AdvertisingIntegrated Communication

Ad Sales Coordinator - Media Agencies & Digital Specialist

Jan 2014 – Dec 2016 · 2 yrs 11 mos · Milano, Italia

Agencies sales account for Media Italia Milano, Media Club Milano and DigiTouch.
Digital sales specialist of the business unit (account for MEC, Media Club, Mindshare, Maxus & Media Italia offices in Milan, Verona and Turin).

Digital SalesAccount Management

Graduate Program - Discovery Talent Academy

Jul 2013 – Dec 2013 · 5 mos · Milano, Italia

Main activities:
Sales account for Media Italia Milano;
Support to the business unit manager in the analysis of portfolio performance (Media agencies MEC, Media Club, Media Italia e Mindshare Milano)
Support to agencies sales accounts of the unit
Creation of integrated communication projects proposals for the media agencies of the business unit
Nielsen advertising investments analysis
New business
Job rotation in Finance, Programming, Insight & Research, Marketing and Social Media Marketing department.

Sales Account ManagementIntegrated Communication

Università bocconi

Research Assistant

Apr 2013 – Jun 2013 · 2 mos · Milano, Italia

Desk research, such as collection and organization of relevant references for literature reviews related to journal articles; data collection and treatment; coordination among research team members.

Desk ResearchData Collection

Accenture interactive

Analyst

May 2012 – Jul 2012 · 2 mos · Milano, Italia

Market analysis and support in the development and definition of new assets and ideas to enrich Accenture’s digital offer.

Market AnalysisDigital Offer Development

Vodafone it

Project Manager

Jun 2011 – Dec 2011 · 6 mos · Milano, Italia

Support in the management of products already in operation and in the definition and development of new products and processes related to the post-paid offer for consumers and the cell-phones offer for both the pre-paid and bill-paid services. In particular, support to the CRM department in the resolution of customers’ issues, support to the marketing department in the definition of technical parameters of new products and facilitate communication between departments.

Project ManagementProduct Development