Amaan Nathoo

Co-Founder

Vancouver, British Columbia, Canada13 yrs 1 mo experience

Key Highlights

Scaled Later.com from $15M to $45M ARR.
Expert in optimizing growth strategies for PLG SaaS.
Strong leadership in building high-performing teams.

Stackforce AI infers this person is a SaaS Growth Expert with a focus on PLG strategies.

Contact

amaan.nathoo@gmail.com LinkedIn

Skills

Core Skills

Growth StrategyData AnalysisLeadership

Other Skills

Account ManagementAnalyticsB2BBusiness DevelopmentBusiness PlanningBusiness StrategyBusiness-to-Business (B2B)CRMCoachingCold CallingCompetitive AnalysisCustomer RetentionCustomer ServiceCustomer SuccessData infrastructure setup

About

Most recently a member of the Senior Leadership Team at Later.com where I led Customer Success and Growth as the business scaled from $15M to $45M ARR, 70 to 250+ employees, through a $200M+ exit. I now work as a Fractional VP of Growth, driving strategies that optimize acquisition, retention, and monetization levers of PLG SaaS businesses. I particularly focus on high volume, self-service products that live somewhere between B2B and B2C. Some areas I can help your company with: - Revenue strategy - Product Growth strategy - Pricing and packaging strategy - Growth marketing - Lifecycle marketing - Conversion rate optimization (CRO) - Data mining, analysis, reporting & visualization - Coaching/Team building - Leadership team + Board support I find the most purpose in working with great people, building high performing teams, and enabling them to do their best work. Everything worth doing, is worth doing with others.

Experience

Buffer

Staff Growth Product Manager: Value-led Growth

Aug 2025 – Present · 7 mos · Vancouver, British Columbia, Canada · Remote

Revenue growth consulting

Founder/Fractional VP of Growth

Jun 2024 – Present · 1 yr 9 mos · Vancouver, British Columbia, Canada

I help high volume, freemium, PLG companies find and optimize their best growth levers across acquisition, retention, and pricing & packaging; and build strategies to help them future-proof as they scale.
Some areas I focus on:
PLG strategy + Growth Model development
Data infrastructure setup + analysis
Growth roadmap planning
Coaching + team development
SLT and Board representation
Learn more here:
www.revenuegrowth.tech

PLG strategyData infrastructure setupGrowth roadmap planningCoachingTeam developmentSLT and Board representation+2

Blanka

Advisor

Jun 2024 – Present · 1 yr 9 mos · Vancouver, British Columbia, Canada

Funk coffee bar.

Investor

Jun 2024 – Present · 1 yr 9 mos · Vancouver, British Columbia, Canada

I love coffee so much that I invested in a coffee shop ☕️
funkcoffeebar.com

Later

4 roles

VP, Growth

Promoted

Apr 2023 – Oct 2023 · 6 mos

Customer SuccessGrowth ManagementTeam LeadershipLeadershipGrowth Strategy

VP, Customer Success

Jan 2022 – Apr 2023 · 1 yr 3 mos

Director, Customer Success

Jun 2020 – Jan 2022 · 1 yr 7 mos

Head of Customer Success

Dec 2019 – Jun 2020 · 6 mos

Bc tech

Startup Mentor

Feb 2020 – Jun 2020 · 4 mos · Vancouver, Canada Area

Providing guidance to help remove tactical roadblocks related to growth and go-to-market activities for companies part of the Hypergrowth program.

Spendesk

US Expansion Lead

Jan 2019 – Dec 2019 · 11 mos · Paris, France

Spendesk is an all-in-one spending platform that is fundamentally changing the way finance teams track employee spend. With smart cards, expense reports and real-time insights, your employees can easily pay for what they need while the finance team remains in control.
Proud to be a contributor to Index Ventures' third handbook in a set of definitive guides: "Expanding to the US - A guide for European entrepreneurs" where you can read more details about Spendesk's US expansion (linked below)

Bonjoro

Head of Sales

Feb 2017 – Jan 2019 · 1 yr 11 mos · London, United Kingdom

Procurify

Senior Account Executive

Sep 2014 – Sep 2016 · 2 yrs · Vancouver, Canada Area

Instapitch

Co-founder

Dec 2012 – Sep 2014 · 1 yr 9 mos · Vancouver, Canada Area

Beginning as a short video platform for professionals, Instapitch enabled users to create compelling 30 second videos to stand out from their professional network. We later pivoted the model to create a tool for recruiters to create short video campaigns for their job postings, allowing job seekers to answer questions via video to accompany their job applications.
$30,000 NRC-IRAP grant for Technical Innovation (September 2013)
Accepted into Spring Activator acceleration program (December 2013)
Wavefront Venture Acceleration Program member (May 2014)