Akrity Gupta

CEO

India8 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in marketing automation and efficiency improvements.
Proven track record in campaign management and execution.
Strong analytical skills with advanced Excel capabilities.

Stackforce AI infers this person is a MarTech expert with a focus on marketing automation and campaign management.

Contact

Skills

Core Skills

Project ManagementStrategic PlanningMarketing AutomationCampaign ManagementData Management

Other Skills

Adobe CampaignAdobe WorkfrontAttention to DetailBrand MeasurementC++Campaign ExecutionCommunicationCross-team CollaborationData VisualizationDeadline OrientedDecision-MakingDigital MarketingEmail MarketingHTMLIndependent Contributor

About

• Experienced Digital Marketer with a passion for (MarTech) Marketing Technology • Proven record in implementing new technologies and initiating transformational change • Experienced with Microsoft Excel Reporting using Vlookup, Pivot tables and graphs and other advanced features.

Experience

8 yrs

Total Experience

8 yrs

Average Tenure

8 yrs

Current Experience

Kpmg india

4 roles

Senior/ Team Leader

Oct 2022 – Present · 3 yrs 6 mos

Deadline OrientedSkill DevelopmentAttention to DetailAdobe WorkfrontStrategic PlanningKey Performance Indicators+6

Senior Analyst

Promoted

Oct 2020 – Sep 2022 · 1 yr 11 mos

System admin for multiple, business critical projects
Automating marketing projects that saved a minimum 660+ hours evolving Workflow tools Workfront / Fusion
Scoped, designed and built multiple automation features to increase operational efficiency
Responsible for continual workflow tool development and post- implementation
Organised and managed regular training sessions for more than 100 individuals with varying technical competencies, across the entire KPMG UK and KGS Marketing
Developed and responsible for continued evolution of documented training packages

Deadline OrientedSkill DevelopmentAttention to DetailAdobe WorkfrontStrategic PlanningMicrosoft Dynamics CRM+8

Business Associate

Oct 2019 – Sep 2020 · 11 mos

Delivered end-to-end campaigns including emails, social media posts, webpage articles and reporting
Oversee creative development, campaign design and channel strategy
Applied best practice standards to the development and ongoing running of campaigns
Build email and setup campaigns on Adobe Campaign Console

Deadline OrientedAttention to DetailStrategic PlanningPresentationsQuality AssuranceCampaign Management

Analyst

Jan 2018 – Sep 2019 · 1 yr 8 mos

Created Lead generation report using Microsoft Excel which calculates lead score based on marketing activity using the Microsoft Dynamics CRM
Maintained data quality for the Microsoft Dynamics CRM

Deadline OrientedAttention to DetailStrategic PlanningPresentationsQuality AssuranceData Management