Sep 2022 – Oct 2023 · 1 yr 1 mo

• Built and scaled a ₹100 Cr+ B2B vertical through strategic alliances and go-to-market execution.
• Achieved 50% cost reduction via supply-chain restructuring and digital procurement transformation.
• Partnered cross-functionally to implement centralized governance and compliance systems improving scalability and partner trust.

Oct 2021 – Sep 2022 · 11 mos

• Directed state-wide operations with a 120+ member team, driving 70% growth through automation and data-backed process improvements.
• Designed predictive frameworks that reduced cancellations by 12 pts and improved productivity 2×.
• Co-created DIY Inspection Module with product and tech teams, increasing inspection accuracy by 25%+.

Dec 2019 – Sep 2021 · 1 yr 9 mos

• Scaled the Pharma vertical from ₹1.5 Cr → ₹10 Cr monthly GMV in just 10 months, driving strong category growth and profitability.
• Built and managed an ecosystem of 6,000+ pharmacy partners, improving buyer engagement 4× and expanding digital penetration across Tier-2 & Tier-3 markets.
• Collaborated with cross-functional teams (Finance, Legal, Analytics, Supply, Product) to optimize pricing models, credit terms, and partner agreements.
• Launched data-driven category strategy replicated pan-India, delivering 85%+ repeat transactions and setting new operational benchmarks.
• Implemented governance frameworks to ensure compliance, inventory accuracy, and partner satisfaction.

Jan 2019 – Dec 2019 · 11 mos

• Directed southern-zone category operations (150-member team), driving 3× GMV growth to achieve a ₹100 Cr run rate.
• Negotiated and onboarded premium fashion brands (Lux, Lyra, Jockey), expanding portfolio strength and market share across key metros.
• Implemented regional growth playbooks improving brand availability and enabling faster category scaling.
• Led cross-functional coordination with Marketing, Merchandising, and Supply to improve inventory health and profitability.
• Drove cross-selling & bundling strategies, increasing average order value (AOV) by 25%.

Dec 2017 – Dec 2018 · 1 yr

• Launched Udaan’s Apparel vertical in Kerala, building market presence from scratch and achieving ₹1.5 Cr monthly revenue within six months.
• Developed a 1,500+ retailer network with 80%+ repeat purchase rate, enabling sustainable category penetration.
• Introduced “Touch & Feel” buyer engagement model, improving SME trust and increasing conversion rate by 30%.
• Partnered with Product, Logistics, and Supply teams to optimize delivery timelines and inventory rotation, reducing cost per order by 15%.
• Executed local go-to-market strategy combining merchandising, channel sales, and credit initiatives for long-term growth.

Apr 2016 – Nov 2017 · 1 yr 7 mos · Bangalore

• WeavedIn is a technology company that focuses on the retail domain and is based out of Bangalore, India. WeavedIn, builds future ready tools that connect every single element in the retail ecosystem. Weaver, the flagship product from WeavedIn is a simple and easy to use cloud based software package that helps growing retail businesses to sell products both at the store and online, efficiently manage inventory, connect effectively with customers and serve as a single point of connection to any other application. Weaver is designed to be the backbone of a retail business.

Mar 2016 – Apr 2016 · 1 mo · Bengaluru Area, India

• Think & Learn Pvt Ltd is India’s largest technology based education provider. Founded in 2008, Think & Learn provides test preparation services and supplemental content for K-12 segment through technology enabled channels like VSAT, Internet and Tablet. The Bangalore based company runs the iconic brand Byju’s Classes which has over 93 test prep centers for exams like CAT, IAS, JEE, GMAT, GRE across India.

Nov 2013 – Dec 2015 · 2 yrs 1 mo · Jubail

• Project sales Engineer.Arranging sales and service meetings with the clients.Responding quickly and efficiently to all in-coming sales enquiries, by telephone, fax and email, and preparing technical catalogue & drawings. sourcing the right material for the project site. Following up all enquiries, Responding to and co-ordinating all internal meeting requests.Assisting in implementing the sales strategy as set by the organization. Co-ordination with Sales and service team and reporting to GM

Jun 2013 – Nov 2013 · 5 mos · Cochin Area, India

• I co-founded Zeromaze - a web / mobile technology service providing company at Start up village, Cochin. Marketing head for mobile/web products. The main activities were to find right costumers, sort out their needs, Product demonstration, preparing quotation, market study,conduct meeting with costumers,creating marketing/sales strategies etc.